. This Converse ad has a formal grid like structure. We see lots of play with contrasts; a clear contrast between top center bottom, and bottom. Top half is light in color with strongly contrasting dynamic designs, while the bottom center is dark with contrasting light sneakers (the object of the ad) and bright pink pants in the middle framed by more neutral colors. The dark center is essentially framed by the lighter top and lighter bottom accented by the white contrasting type on the asphalt. We also see a positive/negative play here with darker dynamic designs on light background at the top and lighter objects and type on dark background at the bottom. This is a balanced composition with a strong point of color and emphasis on the center, a grid like top to bottom and left to right structure. It is also somewhat symmetrical; a girl with bright pink at the center with two larger male figures that recall each other at her left and right side/
. This Steve Madden ad has a formal structure with an axis line marking the center top to bottom. We see a clear balance with a center bottom anchor and movement towards up and out and a sense of symmetry along the vertical center. The name of the brand, Steve Madden, is in white in clear contrast with the grey asphalt ground. It recalls at once the contrasting white arrow towards the top and the white shorts at the center, forming balanced crossed lines. The color composition shows central bright blue and yellow, framed by the black shoes on the left and right, and the white arrow and type at the top and bottom and forming together an anchor in the black and white shorts at the center bottom/
. This Absolut ad has a formal structure. The principle figure is at the center, with dividing lines from top to bottom drawn by her form and the bench she is seated on (see the leg of the bench cutting across the center), and from left to right along the axis of the bench. Color tones and contrasts are mostly soft, from neutral greys to blacks, with the exception of the object of the ad (bottle of Absolut) contrasting in bright pink peach at the bottom right corner. The composition is balanced and symmetrical formed by central axises, aside from the formal placement of the object of the ad at the bottom right hand corner, which stands out and contrasts in color and in size; bigger and brighter/
. In this Frieze Art Fair ad, the information presented is grouped in a formal grid like structure; contrasting in white over the darker background. The object of the ad in type is formally placed at the top right hand corner in bold white font. The rest of the information is aligned in formal columns left to right. The background structure is less formal, set in a left to right gradation from lighter to darker. The central object, a flying bird, also indicates movement from left to right/
. This Die Keure ad, asymmetrical and informal, shows two point of focus; the center right type 'die keure' the object of the ad, contrasting white type on the mostly black background, and a contrasting point of color at the top left, a focusing trio of yellow, red, blue. This point of focus forms a central point for a diagonal line from center left to top right, mirroring at once the yellow, red and blue and the object of the ad, the typed die keure that we see softly repeated now in yellow, red and blue. This point of color also offers a place of departure for the title piece type 'the art of contemporary printing.' While the composition is imbalanced in separate groupings of information, we see deliberate focal points.
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