Visual discovery platform Charmboard launches One Tap Discover feature
Makes it easier for users to discover inspiring products and ideas they love from streaming video
Bangalore, India, March 13, 2020: Charmboard, an AI based visual discovery platform, today announced the launch of One Tap Discover feature to power the discovery journey of users from streaming video. The feature allows users to tap on the discover icon on the screen to explore more from any moment in a video.
There’s been an explosion of growth in video content on the internet in recent years. Charmboard uses AI and computer vision to allow users to save augmented visual bookmarks or ‘Charms’, that can persist outside the video. Users simply tap to discover what they love in that particular moment in the video, to save, and engage with it.
A Charm-enriched video could be a popular movie, TV series, music video or brand content.
In effect, for users, Charmboard creates discovery, awareness, and engagement with inspiring products and ideas thereby moving them further along the purchasing process in an immersive, contextual, yet non-intrusive manner.
At Charmboard, businesses have the opportunity to inspire users and put relevant content in front of interested consumers at the upper and mid funnel stage of their journeys-especially when they are open to considering many possibilities. Charmboard transforms a brand’s existing product catalogue into on-demand creatives, giving consumers more ways to interact with it, online during the moments that matters. It capitalizes on consumer desire from the content consumed organically and reduces intrusion for the user.
Charmboard is leading the way in digital marketing innovation in fashion, style, beauty, food, travel, home and living categories. By using Charmboard, brands are able to stay fresh in the minds of customers even when they are not in the market for the product a business is selling. Inadvertently, by continually staying in touch with the consumers, a brand will win the TOM game, in turn making the consumer make a purchase when the time comes.
This feature rolls out on Charmboard Android App today and will progressively be rolled to its website, iOS, and via an SDK on partner apps and connected TVs.
About Charmboard:
Charmboard is a visual discovery platform that enables people to discover inspiring ideas from popular culture, including style, beauty, grooming, home and travel destinations. People have saved more than 300 million Charms from video including movies, TV and music, which others can discover through search and recommendations. 40 million forward looking users use Charmboard across Android, iOS, Flipkart Ideas, Google News and at charmboard.com. Charmboard is integrated with large OTT apps and some of the biggest e-commerce apps.