Charmboard bags the Best Design Award at 2019 SPOTT Awards!
It was an ecstatic evening for Charmboard as we added another feather to our cap by winning the “Best Design Award” at SPOTT Awards, 2019. The Awards by ET Brand Equity took place in Mumbai on the weekend. SPOTT Awards credits brilliance in video and audio content and acknowledges unparalleled efforts in creating disruptive design in past one year.
Charmboard won the award for a discovery campaign it ran for Myntra during their flagship event -EORS. The campaign ran on all major TV shows of Zee5. Viewers watching India's top ranked TV series at Zee5 could simply tap to discover what they loved in the episode; and had an opportunity to buy or wishlist the product seamlessly from the show. The world's first implementation of in-video product discovery at scale brought millions of first-time users to commerce platforms.
Since brands are in the business of inspiration, Charmboard provides the perfect opportunity for them to be present in the moments of high desire and showcase their products and services in an inspiring and creative environment to high-intent buyers. This means that the brand reaches more relevant customers and influences them over multiple touchpoints, thereby developing 5x brand affinity in their mind and building brand preference.
“We are delighted by this recognition from ET Brand Equity and this award will spur us to continue innovating and creating new value for our brand partners. Marketers increasingly want to put the customer at the center of their thinking and allow them to define each moment that matters. With our product offering marketers can create smarter journeys that delivers on-demand brand creatives in the right context”, said GBS Bindra, Founder and CEO of Charmboard.
Charmboard is also credited as the most visited site in Fashion and Lifestyle category in the country ahead of Vogue ,Elle and GQ and works with some of the world’s top brands such as L’oreal , Jockey, Puma and retailers like Amazon,Flipkart and Myntra .
