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The importance of being private

The importance of being private

When is private and personal not private and personal?

An interesting lesson in social media misunderstanding, delivered by a politician recently – starring a woman in a flip-up dress.

Kate Beecroft MHK had to defend a post she made to her Facebook timeline, which annoyed a fair few people. And her defence, well… was a bit silly.

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Four simple media lessons for Onchan MHKs

Four simple media lessons for Onchan MHKs

Rob Callister MHK – Missing in action?

Well, another week another mishap with the press. It’s pretty much the vogue at the moment for politicians to blame the media for their own mistakes, and there’s a pretty good example of that on Facebook. Onchan MHK Rob Callister, just recovered from the Bushy’s fiasco, plonks down a marker on social media. His beef? Not commenting on a story.

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Audiences, adverts and A-level maths

Audiences, adverts and A-level maths

Audiences – the lifeblood of the media

Audience figures… the lifeblood of media organisations. The bigger your audience, the more you can charge advertisers for promoting their brand.

But how do you calculate an audience, and how do you know whether that’s a good or bad figure?

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