Work Blog

[chloedabbs]

Blog Summary

Overall this year has been very interesting, it really has been a great chance to develop new understandings and new skills when it comes to designing and being able to write essays. I think that next year I will take my mistakes and develop even further ensuring my work is complete on time and up to the best standard possible. I will produce better design outcomes due to the skills I have learnt this year. Altogether I have had a great year and I have been busy working hard to ensure I pass just fine. I have kept my organisation on track to ensure I produce the correct amount of words that were required for the final summative outcome.

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Peer Editorials

In todays seminar we looked into the abstracts of our essays, we had to use information from the previous seminar to be able to produce an abstract for our personal essays. After bringing them in, we had to sit and talk about them in groups. When discussing the information it allowed me to find new ideas from other people. I also gained feedback from other peoples opinions. From this I developed my abstract further making it even more complete and good enough to hand in for the summative assessment.

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Sense of Abstract

Todays seminar was focused on recapping the essay we have developed. So far I have my draft complete and ready for the summative. I am truly confident that the way I have developed my essay allows me to achieve great grades. At this point I had to ask myself if I wanted to change anything. In all seriousness the way I planned to complete my essay wasn’t the way I ended up doing it. In some points I did not always stick to the schedule I planned however, I have always made sure that the work has been completed.

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Being with a Book

In todays seminar we brought in a book related to the essay. The book I brought in was ‘Making and Breaking the Grid’. This book explains everything about modular gridding and the procedures taken to ensure girding is used correctly. As I have spent time looking into similar things in my essay, I have decided to look at modular gridding and find out how gridding was understood before adobe illustrator was available. My partner chose the book ‘The Jazz Theory Book’ as the essay they focused on was all about jazz music covers. I found this book very interesting, It talks about the music and its culture, I could see that the book explains how the artists were building a great mental image on how a jazz artist would want their music cover.

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Summarising

In todays seminar we had to start by creating six different keyframes with the a4 paper we were given. We went on to use these frames to draw sketches from the film we watched. In the image above you can see the drawings that I created. The drawings capture strange angles seen in the film. In examples like the second frame I drew the perspective and found different shading revealing more of the character and the setting of the short film After we had to add descriptions to the back of the keyframes using the one true sentence technique we previously learnt. The sentence I used was “intimidated, the tall male stood silently” 

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On Image

In this seminar I had to bring in two images that represent the essay I am creating. The two images above show the images I selected. The first image shows and example of the dry transfer lettering technique. The technique is a pinnacle point when it comes to creating an illustration with type. The second image shows a clear example of someone being more physical with work instead of using software. This image is very general however it shows clearly the process that would have been taken and gives a brief view of the setup someone need in their workspace when designing.

Michaels, J. (2012). Letraset Dry-Transfer Lettering. , retrieved from http://www.typophile.com/node/92911. Latham, R. (2017). ILLUSTRATORS BEFORE ADOBE. , retrieved from https://www.somarketing.com/2017/04/2884/.

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Narratives

In this seminar we were given the task to create a 3-5 sentence paragraph that related to an artefact about our essay. Since I am doing an essay on Adobe Illustrator I have focused on how type was transferred onto various materials. Dry transferring is a technique where a sheet of paper including a whole typeface is passed down onto a material. The technique is to scrape on the letter for it to eventually transfer across onto the material. I will develop further into this essay and find other techniques that show how things were developed before the effects of adobe illustrator.

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Rewriting

In this seminar we focused watched clips from the film ‘Casablanca’. After watching the clips we were asked ‘where does the dialogue take us?’. My general impression of the film was how the dialogue was very promising and happy and the filming was very slow paced allowing time for the viewer to see what was on the screen and appreciate the film.

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Self Negotiated Research 3

Rupert Vandervell is a Photographer and film maker. He focuses on a monochrome style to create eerie and minimal photographs. The use of few colours allows the subject of the photographs, the people, to stand out in the light or the light that has been projected on them.

The first photograph is the least complex of them all, creating a series of questions in the obervers mind. It also creates such an aesthetically pleasing break up of negative space within the scene.

The second photograph has included much more of a scene, we know where abouts the subject, the person, is and what time of day it is. This piece is still minimal, although there is much more light and complexity to the scene, the subject area is still the hierarchy. The bilboard that is shining light on the person allows us to see more detail of the subject. Somehow, Vandervell has created a more complex scene but created a minimal photograph.

The third photograph is my least favourite of the four. I like the breakup of the grey and black on the brick wall and also how the shadow has created a repeat of ‘grey, black, grey, black then grey’. Although the actual story within the photograph is not as interesting as the other two in the artists project, I do like how he has taken a simple scene and took the photograph at such a perfect time to create the colour pattern that is printed on the wall. This photograph tells me that when I am taking  photographs for my poster I need to be pateint but also that the ideas that may not seem very good at the time may be better than I origionally had expected. Vandervell’s last photograph includes much more of a complex scene but has created this with the use of a man as the hierarchy and a scene creating a sense of perspective. From analysing this last photograph, it is evident that Vendervell’s photographs seem quite minimal but they all have much more thought put into them than what meets the eye. Overall I think that Vandervall’s patience and his ability to be able to think of so much complexity within photoraphy to create one simple outcome has inspired me. Black and white minimal photographs allow for a subject matter to stand out but it also allows for more possibilities to be created. The natural dark and created light creating shadows and breaks up negative space is all taken into account. I want to use these ways of thinking and also this style when taking my photographs for the projects campaign posters. 

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Self Negotiated Research 2

Awarenes posters that include photography are much like the ones with vector images. They simly create a very powerful message with their hierarchy that the text does not have to be large nor does there need to be a lot of it.

These posters all festure poeple, the point of my project is to find a way of showing a persons personality so these examples do not help me generate ideas. It does in fact help me to understand that campaign posters are minimal in design no matter what the style.

Although I cannot take any inspiration from the subject of photography, I do like how the graohic designer, photographer and the models all did well to create a hierarchy that spoke a clear and strong message to the tragte audience. Yet again in these campaign and awareness posters, there is a small capacity of type.  

I will now look at photography within posters that advertise something, I need to see examples where there is a single object in focus and similar ideas to help me generate ideas. I already have a plan as to what the photographs on my posters should look like, these posters I have researched are not the same style and will not help in the project.

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Self Negotiated Research 1

Although the glitter idea will be the focus of the idea, I also need to campaign my idea. Posters will act as an advertisement but will also allow the hierarchy to be displayed and slightly explained to graphic designers. A poster is also a good way to show off my idea using different day-to-day scenes for the ‘personalities’ to be in.

Campaign and awarenes posters are quite similar to each other in that they let the hierarchy which is normally an image or vector. The hierarchy is one that is made to visually communicate such a strong and important messege that text only needs to be evident on the poster, there doesn’t need to be masses of it and nor does it need to be bold.

All of these examples of campaign and awareness posters are the epitome of what I want to create. I want to campaign a new way of thinking to graphic designers, having the product of visual personality as the hierarchy will make the target audience question what it is, but also want to read more and think about the theory.

On the legal highs poster I like how simple the typography is, there doesn’t need to be masses of text on the poster for it to turn heads. If the text was bigger is wouldn’t be campaigning something properly, it would only be taking away from such a strong message. The black type is bold enough against the off white background to stand out, but the poster ensures that this is looked at after the hierarchy. The ‘take it from red’ poster has slightly more graphic components on it, making the layout a little more complex. But, as the observer of the poster, we automatically understand the concept and message of the poster without the text. I do not think this will be the same with my campaign, it will be more lateral but it is aimed at graphic designers who depict messages in their everyday lives. The text has been set more to the side to work well with the layout of the hierarchy but still works well. The other two posters create the same type of initial understanding as the observer. When we as the consumers see a poster with a large graphic and small amounts of text, we understand what type of poster it is. My poster will not campaign my theory as literally as all of these examples will, but my idea will have the same style as campaign and awereness posters. I will ensure that the posters I create will have a large graphic on them, being the observational personality, and also will have some typography to explain the concept of the poster. 

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10th March 2017

I was briefed on a new project. This one is my final one of the year and is one what I choose a theme and overall direction for. I have begun to look at examples of some previous projects. 

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3rd March 2017

I have had my formative assessment for In Cold Blood. I think that the presentation itself could have gone a bit better but overall I think it went well. I will still look for small parts to improve now that I have a few days spare before the new brief is introduced.

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24th February 2017

I have finished my final outcome, because of this I wanted to check if I have been meeting the brief requirements and I saw that I have. Next week is the formative assessment week meaning that I have to present my work. I will make sure that my project is up to scratch for then.

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17th February 2017

In the session I have been finalising my initial ideas. I have also been starting to create some of my ideas in order to see which ones work the best and which ones are not working.

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10th February 2017

This studio session had been a vital one for me. I had been researching some artists and I have found some that I think really fit with what the target audience want and what the brief requires of me. I also started to look more into initial ideas whilst picturing them in my 2 chosen artist styles.  

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3rd February 2017

In this studio session I continued my research for the new project. I looked into different covers within the book genre, this allowed me to start gathering initial ideas for my own cover design. It also meant that I could earn the theory of why book covers hold a similar structure in components.