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1. Jing Fong Restaurant

New York’s largest traditional Cantonese restaurant which has provided authentic Hong Kong style cuisine for over 30 years. It offers more than 100 sorts of traditional Chinese Dim Sum. The restaurant is huge and crowded especially during lunch time. It generally takes...

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Great blog! I think it is really useful for us who live in NY!!

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Top Five in the Digital World!!

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For the first time I made an infograph and I felt it really interesting and helpful!! Thanks to Piktochart! Now I learn another technic in digital marketing!!!

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Newsjacking: The Next Level of Digital Marketing in 2014!!

Everyone remember the successful newsjacking of Oreo during last year’s Oscar?  I think you would definitely remember that because it was such a huge success!! This year in the eyewear industry, during the Oscar time, GEEK Eyewear came up with a twitter something like a newsjacking:

Is it successful? Of course not!! There is few people retweet and the content sucks. What did it say? Just tell us it support the Oscar? Why would we be interested about that?

Now let me introduce a totally different newsjacking twitter. (I know I don’t need to talk about a case which is not in my industry, but it was so wonderful that I couldn’t stop myself.)

Arby’s nailed their newsjacking social marketing earlier this year at the Grammy’s after superstar Pharell appeared in a hat that bared an uncanny resemblance to their logo. Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue.

Taking advantage of his hat’s outrageous popularity on social media, Pharell placed the Westwood headwear on eBay offering to donate the winning bid to charity From One Hand To Another. Who won the bid? Who else but Arby did. The brand purchased the Grammy’s hat for $44,100 and responded to Pharell’s Oscar night tweet, revealing themselves as the hats purchasers to Pharell and the avid Oscars audience.

Obviously Arby’s newsjacking marketing was a huge success. It earned enough media, mostly social media and achieved the goal to spread its name. In the three weeks after the Grammys, the account engaged with 170% more people (5,652 to 2,093) than in the three weeks prior and its engagement per tweet and retweets per tweet both more than doubled, according to metrics released by Simply Measured. 

Newsjacking nowadays is more and more widely used. Since it is highly connected to news everyday, it has become more and more important. Newsjacking is an excellent idea for creating high quality, shareable content – but you’ve got to be able to pick your story, find the right angle and create something valuable that either adds to the conversation or makes your audience laugh, all in a very short space of time. Someone would say it is the same as a real time marketing strategy. However, in my opinion these two are different. 

Newsjacking is not a strategy. Newsjacking is the promise of that one clever, perfectly timed tweet that solves all of your lead-generation problems (at least for a little while). Real-time marketing is a beacon that guides a marketing strategy. It starts with a strategic decision to adapt and refine your content selectively around conversations or events that you can enhance or expand to benefit your brand or your marketing efforts. A picture below can show the difference between Newsjacking and real time marketing:

So, how to make a successful newsjacking? Here are some tips：

1. You should maintain targeted media lists. You should have dedicated lists of journalists who will enthusiastically welcome your perspective or angle on a breaking news story.

2. Pitch, don't spam. When newsjacking, you are trying to get in on a breaking story that is getting a lot of attention. That does not mean you should spam every journalist covering the story. Working from your targeted newsjacking media list, reach out to journalists with a personalized message.

3. Offer substance. Send the journalists some of the content—at least a little bit—right away in your pitch. As you are pitching journalists who will welcome your angle, perspective, or added layer to an ongoing story, give them a sense of what you have to offer up front.

Since Oreo’s famous Super Bowl newsjacking, this new kind of digital marketing method has been used more and more frequently. But we cannot say that it becomes overused. I just want to say that is a kind of trend of digital marketing, and should be used in an effective way to get a predicted effort. Especially in the year 2014, as the competition in marketing are more and more fierce, how to use and when to use this new method become the most essential question. If you can use it in a right way, it will definitely become the next level of digital marketing.

Source: Newsjacking: Reaching Your Audience in Real-Time http://socialmediatoday.com/tara-urso/1811021/newsjacking-reaching-your-audience-real-time

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Social Media: A Double-edged Sword

Nowadays social media has already become an essential part of marketing strategy and promoting method. Just like the sentence in the movie “Spiderman”, “With great power comes great responsibility.” As the power of social media becoming stronger and stronger, the problem it brings is more and more serious, too. Sometimes the social media goes astray and makes severe consequences. It would be so difficult to pull back and the damage would be huge.

In November last year, Home Depot was forced into a groveling apology after it tweeted a picture of two African-American employees with a person in a gorilla mask in between them. This is not racist in itself, however it was also accompanied by the words: “Which drummer is not like the others?” Twitter users were obviously offended by the tweet, and it was quickly pulled, but not before people took screen shots of it and it was widely circulated on social media. NBC and CNBC, among others, reported on the Tweet. This accident really influenced Home Depot’s image and reputation.

Home Depot quickly made response and delete the tweeter. “We are deeply sorry for the dumb tweet and have deleted it, @HomeDepot” tweeted several times. What’s more, the responsibility was quickly pulled and blamed on a “stupid” employee who was subsequently fired. However, the PR firm involved has not been publicly named.

In my opinion, I think the reaction of Home Depot was in time, however, not perfect. They blamed the mistake to one employee and then fired him, but didn’t explain why they use the picture or what the original idea of the tweet is. This kind of behavior was not convincing and easy to make people think that the truth was hidden. I suggest that Home Depot could do a more serious apology, because an apology on social media is not that strict and could not satisfy people. What’s more, the PR firm that took charge of the idea should be mentioned, and it should explain the original idea of the tweet.  

In digital world, when this kind of crisis came, who should be responsible for it? I think maybe PR people are better at dealing with these problems. But at the same time, marketing people should also help to handle the situation because the idea and thought were from them. So maybe marketing people explain the reason and think about how to apologize, and then they communicate with PR people. After sufficient communication, PR people try to talk to the public and use their professional skills to deal with the public crisis. What’s more, as the company is a whole, everyone should devote and try to help. Not just the marketing and PR people, other employees and managers should all try to do something to help, too.

What on earth did that “stupid” tweeter want to tell us? We may never know, but one thing’s for sure: in the age of social media, you can’t afford to be casual about who manages your online presence. Local companies can find new confidence in this continuing list of national retailers making huge public missteps. This one tweet affects not only Home Depot, but also their suppliers, their agency, College Football, and every company promoting it. Talk about ripple effects. So what you can do is to stay close to your content, and find an agency you can trust to manage it. That is a big lesson that all companies should learn form it.

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The cherry blossom is so beautiful in DC!! Spring is always the cutest season!! The pretty scene is like a sweet dream and you know how much we girls like the color pink!!! However, the most beautiful season is the shortest. Maybe just because it is short, we will cherish it more......

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Big Data: the New Marketing Competitive Advantage or Not?

Nowadays the phase “Big Data” is always heard everywhere in marketing area. So what is big data? Why is it so popular? After searching the Internet, I found that big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, transfer, analysis and visualization. 

Most people believe that big data has a lot of benefits. According to Tim McGuire, James Manyika, and Michael Chui in their article, there are at least five advantages by using big data:

1. Big Data can unlock significant value by making information transparent. There is still a significant amount of information that is not yet captured in digital form, e.g., data that are on paper, or not made easily accessible and searchable through networks. We found that up to 25 percent of the effort in some knowledge worker workgroups consists of searching for data and then transferring them to another (sometimes virtual) location. This effort represents a significant source of inefficiency.

2. As organizations create and store more transactional data in digital form, they can collect more accurate and detailed performance information on everything from product inventories to sick days and therefore exposes variability and boost performance. In fact, some leading companies are using their ability to collect and analyze big data to conduct controlled experiments to make better management decisions.

3. Big Data allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services.

4. Sophisticated analytics can substantially improve decision-making, minimize risks, and unearth valuable insights that would otherwise remain hidden.

5. Big Data can be used to develop the next generation of products and services. For instance, manufacturers are using data obtained from sensors embedded in products to create innovative after-sales service offerings such as proactive maintenance to avoid failures in new products.

Even though the future of big data is optimistic and bright, however, we have to admit that big data has some limitations, too. First, it is difficult to get the right information into the hands of decision makers. Too many companies lack coherent approaches to utilizing the gushers of customer and business data that are flowing into their organizations. As data is gathered, it needs to be mapped out. Moreover, critical data needs to be separated from insignificant or unnecessary data (e.g. inconsequential comments made by customers on Facebook or Twitter). Second, just like Dane Atkinson, CEO of SumAll said, “Big data won't tell you where to go." So what we lack is the effective ways of turning “big data” into “big insights.” No matter how you slice it, data is just that – data. In and of itself, data doesn’t necessarily provide decision makers with the kind of insights they need to do their jobs effectively or to take the next best actions based on discoveries about customer trends or other revelations about market conditions. Third, Big data skills are in short supply. There’s already a shortage of data scientists in the market. This includes a scarcity of people who know how to work well with large volumes of data and big data sets. Companies need the right mix of people to help make sense of the data streams that are coming into their organizations.

As just mentioned, some of big data’s limitations is just because the “big”. The data is so huge so we may probably get some inaccurate or even wrong information from that. So we cannot trust every bit of data we get and should increase the alertness to avoid wrong leading information.

In a word, data is just data, you should not be too creepy with the data. To make a great marketing decision we need a lot more than the big data. It just a kind of tool to help us to analyze and guess, but what you decide based on the conclusion is the most important part and need a lot of talent such as creativity and imagination. Only in this we can we make successful future marketing decisions.

Source: 

1. Why big data is the new competitive advantage 

http://iveybusinessjournal.com/topics/strategy/why-big-data-is-the-new-competitive-advantage#.U0Bjuq1dXfA

2. Big data: What's helpful, what's hype

http://www.imediaconnection.com/content/34464.asp#multiview

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It’s Not A Joke: Your Wife is Not the Leader; The Consumers Are!

After reading the article “Riding the Hashtag in Social Media Marketing”, I went to search Gary Vaynerchuk’s picture online. Surprisingly, he is much more handsome than I thought. Based on the description of the article, I imagined that he is a bald guy with a pair of small, savvy eyes. Hmm… this is totally good news for me because I am now thinking about stopping him on his way to work and holding his leg tightly,then begging him to let me be the intern of his company! I don’t want that before the holding thing I regret and buy a wig for him!!

That is a joke. It's not funny because it’s not true. But what’s true is that I really like to work for that kind of company, a smart, lively and creative one. However, some other people may not like this style, such as my boyfriend who is prefer an earthy, quiet, and strict working atmosphere. Same as the customer engagement. In Patrick Spenner and Karen Freeman’s eyes, their customers are all prefer a “quiet relationship” with you. What they want is that you just help them to solve the problems and make correct decisions, and that is enough. Don't engage them with too much information to fill up their daily life, or they will get pissed off and yell at you like the old lady living next door when you are holding a party. On contrary, what my future boss Gary Vaynerchuk tries to do is to build up a personalized conversation that centers on the audience by social media. He posts his audience’s point of view on his own twtter and replies the audience as soon as possible. What is different is that he is not imposing the mass information to the consumers, but asking for what they need. This “jab, jab, jab, right hook” (it means give, give, ask) strategy is really effective and increase the engagement of consumers on social media. 

Obviously, these two viewpoints are totally different but they both target the same goal—increasing sales and profit. In my eyes there is no one winner better than the other. What they both want to do is to satisfy their audience and attract them to be their loyalty consumers. By using the “simple” marketing strategy, you’ll appeal people who prefer a quiet lifestyle and a clean mailbox. By using Gary’s “jab” thing, people who are interested in it are the ones that chase a loud, energetic, and active life. For example, when watching the “The Kims” advertisement on the big billboard, some people will give it a smile and praise it as interesting then go on driving or walking. But others will feel it so humorous and laugh loudly. That’s not enough. They would even search about the “The Kims” information online or even post something interesting as a comment on their twitter or Facebook. So you see the difference? In some sense, the former kind of people would like to be treated simple. But the latter ones love to be engaged and take part in the marketing process. 

So just let your consumers be the leaders. At home, you listen to your wife, guess what her thinks about, when is her period so you would be like a sheep at that time to avoid fighting. As a kiss-ass marketer, you should listen to your audience and your consumers, and make marketing strategy based on what kind of people they are. Give what they need and like. They like you so that they will keep a good relationship with you. If they are naughty people, do Gary’s strategy and make the relationship focus hype. If they are little quiet sheep, do the “simple” set and keep the relationship as a strong cornerstone. So now what is crucial is that to anticipate and guess who are your consumer, and what kind of consumers they are. If you are Red Bull, then your consumers are mostly adventurers and passionate to life. But if you are CVS Phamercy, you’ll know what you should do. You can never make people think that your pills are like little rabbits jumping all the time!!!

Maybe I can tell the joke of my future leader Gary and imagine he is a bald guy. But I never joke about this: The consumers are your real leaders. Guess what your leaders think about then you will be upgraded. Just a reminder -- don't tell your wife about this unless you want to be homeless.

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Info-graphic: How Mobile is Changing Retail in Glasses Industry

Now mobile technology is having on a diverse array of industries, but retail industry is affected by it the most. This week, Catherine Clifford of Entrepreneur shared an eye-opening new info-graphic that exposes the game-changing role played by mobile in retail today. 

“As a retail store owner, you can try to prevent consumers from using their smartphones inside your store. But that’s not much more than putting a Band-Aid on a broken leg. Mobile shopping isn’t going away,” Clifford observes. “Instead, retail store owners should engage with customers through mobile technology and give them what they want. Four out of five smartphone owners say they would prefer to be able to read more about products on their devices while shopping in stores…” Clifford concluded that a consumer's path to purchase includes many mobile touch-points and the mobile changing and the effect on retail is obvious. There are 44% of shoppers admit to having taken part in show-rooming frequently. So how to enhance in-store shopping experiences using mobile? From the tips she gives as follows, we can see how all these changes we can make advantage of on the glasses industry 

1. Provide a seamless cross-channel experience across devices

From the surveys we know that 80% of smartphone owners want mobile-optimized product info while they are in store. 57% of smart phone users visit the company's site or app while in store. Knowing all these facts, let's take a look at glasses retailers.Just take Warby Parker as an example. Unlike its desktop site, the mobile site is not filled with too many pictures. Instead of that, it just gives the classification clear and neatly to make it easy for people to read and find. Also, it provides a "Home try-on Program" the same as the desktop site. However, Warby Parker doesn't have any mobile app. I think if they want to increase the cross-channel experience, they should create an app, since using app is prevailing and popular now.

2. Leverage mobile coupons to increase in-store football

Coupons now have already become an important part in people's life. The numbers of US mobile coupon users will rise to 53.2 million in 2014, and 33% of shoppers search online coupon on their mobile. So for glasses industry, it should try to put their coupons or promotion activities on mobile site or app. Also, we know that there are many coupon apps, such as "Groupon". So we should put some coupon information on this kind of apps to spread the coupons. What's more, there are a lot eyewear recommendation apps such like Beta, we can also put some coupons and promotions at such apps too.

3. Enable mobile payments and drive mobile consumers to your nearest offline 

There are 73% of shoppers find waiting in line exhausting and now the in-store transaction via mobile is a self-checkout feature. Also, 44% of US consumers prefer to order online via mobile and pick up items in store. So for glasses industry, Waiting in line may not be a problem. But for old customers, the online ordering may be more convenient. So the mobile site or app should cover the order service. Now most of the glasses stores only have order service on their desktop website but not mobile site or apps. 

In a word, the mobile is changing people's life as well as the marketing methods. We should focus on what people want and think, but not just the old retail models. Only in that way can we make successful marketing promotions.

Source: http://www.mobilemarketingwatch.com/infographic-how-mobile-is-changing-retail-as-we-know-it-40135/

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Vivamoda's App: Have Fun with it All Day Long!!!

When I was looking for the eyewear app, I didn’t have high expectations. Why? Because I knew most of the eyewear app were boring and only had little content. After download, you may just open it once, and never open it again. Two weeks later when you begin to clear up your smartphone, you would delete it without hesitation. However, when I downloaded Vivamoda's app, I played with it all day long!!!

That may be a little exaggeration. But the fact is Vivamode’s app is not only easy to use but also has many things to navigate. At the same time, it fulfills the duty of an app—You can contact the store easily. In the Home page there is a little telephone icon. When tapping it, it will call the store directly. It also has a Contact page. Tap “Visit us”, it will link to the map app and tell you how to get to the store. Tap “Email us”, you’ll be linked straight to its email. What’s more, you can just enter your question at the “Enquiry” page. By submitting your request, you will be answered through the app. Quick and Safe. 

I am a nearsighted person myself. So when I try to look for a pair of glasses, I always check the website first and then go to the stores because I cannot know all the information from an app. But in Vivamoda’s app, I am sure that I can find satisfying glasses because everything is in this app. Based on different face shape, it has the most suitable recommendations for me. For example, I have a round face, and it reminds me that I should go for “Aviators or square, angular frames to add definition.” Then it provides a series of glasses for me to choose. If you don’t want to accept the recommendation, it’s fine. In the catalog there are many kinds of glasses for you to choose just from the appearance. Furthermore, the promotion information in this app is really useful and in time. Every time there is a gift sent or a discount they would tell you immediately. They also have a special 20% off discount for students after showing the ID to the app. Isn’t it sweet?!

"Fun Wall" section is my favorite part of the app because I can connect the app with my Facebook. When I log into my Facebook by using this app, I am able to rate or post commons for the products, so that I can share the products with my entire friends. There is also a camera within the app, I can take picture for myself and DIY with it and then share it with my friends update by Facebook. That is really fun and all my friends love it. 

There is a picture puzzle game within this app also and it is very interesting. The first time I opened the app, I was fell in love with this game. It is very alike to a game I used to play when I was a child. The game is basically show us a completed picture with 8 pieces small pictures and then randomize it; all we need to do is: move the small pieces and get the original picture. It took about 15 minutes to finish it and I had so much fun. However, there is only one picture puzzle game in the app and when I finish this game and that is it. I think this is a shortcoming of this app. I would suggest the app to place more pictures games, maybe renew the picture everyday, so that the app user would feel the freshness every time they open the app. 

In a word, I think the purpose of Vivamode’s app is to provide fun and convenience to people. Looking for a pair of glasses will never be a boring and difficult work because you have this app to help you. So if you use it, you will definitely be engaged with the brand. However, its aesthetic design is not fantastic, but just simple. In my mind a funny app should be bright and filled with a lot of colors. But this app’s background is grey, and it just has a few simple colors. Maybe that’s for a conflict, so that it will attract more consumers? I don’t know. What I know is it is succeed in appealing me---Having fun with it all day before the mid-term Exam!!!!

(All Images via Apple App Store)

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SEE Eyewear: Hip without the Rip!!

SEE is just a really easy word, huh? But when we see the “SEE”, we will definitely link this easy word to our EYES straight and clear. So does SEE Eyewear. It is so cool and can help you to chase your dream of a pair of perfect glasses.

So when Richard Golden had an idea to develop a gouge free environment for people who appreciate trendy luxury eyewear without the ridiculously absurd price tag. Sourcing directly from the world’s most forward thinking designers, he brought true value to the consumer. Thus SEE’s slogan came—“Hip without the Rip”. Then the store design was created to give patrons a warm and inviting environment, where also for the first time, all eyewear is displayed freely and openly, so customers can access one of a kind product on their own. SEE store was created to fulfill a visionary’s personal dream and to offer the fashion hungry consumer the first legitimate value on an edited selection of“cool” with the ultimate goal of changing the fashion eyewear industry rules forever.

As a nearsighted consumer, honestly, at the first time I clicked into SEE’s website, I was shocked. It is not exaggeration. The black and fancy background, and all the stylish photos, which keep changing all the time, builds up a word in my mind---COOL!!!! I must say the website is so successful! It is so attractive and makes me feel that I should go to the store immediately! It just appropriate tells me that it is a cool store where I can make my dream (to be a cool person) come true and find a pair of unique eye glasses just for myself.

At the bottom of the website, it shows us many kinds of glasses in its own style. So I think it is really convenient for the customers to decide whether it is the suitable store for them. Because the atmosphere, the color and the pictures rush into your eyes straightly and make sure that you can determine that whether you like it at the first five seconds. So if you feel terrible, just close your eyes and shut down the window. But for people who want to be cool, they will feel so excited and appealed. What’s more, it cares about the consumers and is really user centered. The content is also so cool. It tells you a short story in simple and cool words to explain how it can help the customers, and it has “Find us” page, F&Q page, and the link to Facebook and Twitter. In the “Contact us” page, it links straight to the customer’s email, and in the “Order contacts”, it gives privacy that nobody can see what you like except yourself. It even has “Secret offers” and promotion information to provide convenience to the consumers. What shocked me is that it even has a “Play our hot track” part with so cool music!!! Isn’t it sweet? When using it, I find it really fantastic and interesting! However, I am a little sorry that they don’t have a part especially for consumers’ responses and reactions. I think that should be improved a little bit.

The tablet page is just the same as the website in a laptop. So I just want to say something about the smartphone. SEE doesn’t have a special phone webpage, so the appearance is a little distorted and not as pretty as you see it on a tablet or a laptop. But what makes me really interested is SEE has already has an App proposal and it can be found in YouTube. The app is really fantastic and closely connected to people’s experience and daily life! In the app, it provides with two parts for consumers. One is functional part called “Create” that you can create your image with a pair of glasses in your own style and share it with people. The other is for social communication called “Discover”. You can take pictures wherever you are and then you can see in your map there is a pair of your glasses just on the place where you took the picture. You’ll see others’ too!! So people can chat with others and look at interesting photos or make friends to share your experience. That is really creative!! But I just don’t know when this app will come out. I can just say that the app proposal deserves the “Cool” word and the slogan “Hip without the rip”!!!

P.S. Here is the App proposal link: http://www.youtube.com/watch?v=TZKVNQz7jgc

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Tell me that I'm not Fascinating? Nonsense! I'm Just in the Wrong Way!!!

I have to admit that when the first time I opened Sally Hogshead’s video, I didn’t believe it at all. I thought that everyone was unique and different. How can she tell accurately about everyone?? However, this woman fascinated me within the first 9 seconds of the video. Her appearance was appealing. Her attitude was elegant. Her voice was charming, and her example was amusing and moving.

So, guess what I have done after watching the video? Absolutely I did the Fascination Advantage Test, and the result shocked me. OMG!!! That is totally me!!! I remembered when I handed the report to my boyfriend, he pointed at the report and yelled out, “Jesus, Chloe, that is definitely you in my eye.”

I was always trying to find out who I was and what my advantages were. But I forgot to seek them from others’ eyes. When I was in high school, I got a really great score. So at that time I thought what I fascinated others should be my hard-working spirit and my prestige as a great student. That was why I chose economics as my major in my university. But when I “climbed up” by this way, I felt stressed and not happy. When there was a team, I was always the team leader. But the result was not pleasant because I was not good at arranging plans and giving orders to my teammates. So I was confused and frustrated. I thought I was not charming and fascinating at all. Then I lowered the requirements of myself and just did what I wanted to do. Suddenly I found that I made more friends and was much more loved by people!! What did I change? In my eyes I was just more likely to express myself and smile to others! I didn’t find out the reasons before the test report. And now, everything can be well explained.

It turns out that I am a Catalyst!! My primary trigger is Passion, which means that I can quickly create warm emotional connections. With my passion, I can be expressive, intuitive, social, impulsive and enthusiastic. And my secondary trigger is Rebellion, which is also called vice in Sally’s video. That means I’ m attractive because I can change the game! It represents creativity. I should be innovative, independent, entrepreneurial, edgy and unpredictable! When passion meets rebellion it comes to the Catalyst!! My enthusiasm and creativity bring people and ideas together for the purpose of innovation. So in other people’s eyes, I am----

Buoyant and social, you embrace new situations and relationships with zeal.

No matter what your job title, you have an entrepreneurial spirit. You feel crushed by the constraints of a traditional, bureaucratic work environment.

Your energy and experimental approach generate a great deal of curiosity.

You resist the pull of inertia, instead changing direction or challenging the status quo when possible.

After reading the report, I asked my boyfriend why he chose me at that time. He answered, shyly, “I remember at the first day we met, you smiled like a little girl, and when you expressed yourself, your face was charming and pretty. You was so enthusiastic, and full of passion, just like sunshine in my eyes. From that moment, I cannot help falling in love with you…”

I was moved, and then I know why I became more welcomed since I threw away the so-called “prestige”（actually maybe it is arrogance）. When I didn’t play as the role of a leader, I felt relaxed and was able to express myself well. As a teammate, I tried my best to give some creative ideas. And that is my fascinating part. I just went into the wrong way but I didn’t know it at all.

As Sally said, we just have 9 seconds to make people fall in love with your ideas. Just like a goldfish’s memory, huh? So harness your first 9 seconds. The most important thing is making full use of your fascinating talent. Now I know my fascinating advantage and my weakness. Then I am going to make an action plan as Sally suggests. I know it maybe a little bit difficult at first, but I will try my best. Thanks Sally, and Professor Tombrakos. This report will be a catalyst(just like me!) on my way to be a kick-ass marketer!!!!

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Just Extra gum? We began watching this commercial out of mild curiosity, and ended up almost bawling our eyes out and calling our parents afterwards!!!

The "Daddy and his little girl" story is so touching and engaging me deeply. Everyone---whether you've already had your own children or not---should be moved by this, because each of us has parents and they love us forever in their special ways.

A paper crane means a lot. From just a little kid to grown-up and no matter we are happy, curious or sad, the small paper crane gives us comfort and strength. Year after year, when we are prepared to leave home, we can see what dad gives us extra. That is not only his paper crane, but also his big love. One by one, every paper crane records one different experience in our life. Who does the record? Our dad. Every extra crane represents different love he gave us. His extra love protects us and that's who we are now, just like the cranes, can fly by ourselves.

This commercial is really brilliant because it gives us a lot of resonance. It can touch the softest part of our heart and recall the most beautiful memories with our parents. What's more, the advertising slogan is "Give extra, Get extra", which will make you nod and engaged with the story. 

Yeah, that's right. I really love this commercial...Who doesn't?! If I must pick up an aspect where it falls short, I will say it may ignore the function of the product a little bit. It is a commercial for gum. However, in the commercial, it mentioned the paper crane, which is made by the paper of the gum, also, it just mentions the word "extra", but not the chew gum "Extra". So maybe that is one of its weak point.

So now, at this moment, call your parents, say "I love you" to them. As you know, you give extra, you'll get extra.

By Chloe

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[chloenuonuo-blog]

Hey everyone, welcome to my blog!

My name is Chloe Pan, currently I am taking the master degree of Integrated Marketing at NYU. There will be many posts about digital marketing in this blog and it is my first time to post a blog on Tumblr, the theme is really cute and I cannot wait to follow you guys.

Good to see ya!

02/02/14