RankBrain, TensorFlow, and AI? Huh? Machine learning methods in SEO (Search Engine Optimization) constitute the current, most effective system for optimizing websites and improving their SERPs (Search Engine Results Pages) in Google and other search engines. Apparently, RankBrain is the latest algorithm that is part of Google’s Hummingbird.1 Hummingbird has included other platform updates such as Panda, Penguin and Pigeon.
Google has also deployed TensorFlow, an AI/Machine Intelligence system, that is an open source program so that ideas can be shared and innovated by researchers and anyone that wishes to access or edit the code. TensorFlow’s applications can recognize speech in a crowded space, find photos of your pets or even translate a street sign in a foreign language in real time. “We have a lot of work ahead of us. But with TensorFlow we’ve got a good start, and we can all be in it together,” says Google.