Week 7 Visual Response
Postmodernism
“Everything has been done before”
“Postmodernism [artwork] aimed to provoke thought rather than provoke feeling” (Abigail Solomon-Godeau)
This is a series of bags created by Louis Vuitton in collaboration with Jeff Koons, a famous postmodernist artist. This collaboration focuses on the appreciation of “things that came before us.” Jeff Koons also says, “When someone walks down the street with this bag, I would hope that they are carrying it celebrating humanity.” I’m not really sure what exactly he means by this I like how he acknowledges that he is using art made before him, putting it on these bags and these bags are presented as art but are still meant to be used as a bag.
This is a perfect example of postmodern art. These paintings have been recreated by hand with paint on canvas, then recreated again on the bags with large type on top. The art has been changed but it is recognizable and still read as the original. I think, when someone sees these bags who might not know Jeff Koons collaborated with Loius Vuitton, they would recognize the bags as “the Van Gogh one” or “the Rubens one.”
















