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EU PPWR Sets 50% Void Space Limit for E-Commerce Packaging

The EU PPWR is set to reshape how global e-commerce sellers prepare packages for the European market. According to media reports, the European Union is strengthening its regulation of excessive e-commerce packaging under the latest Packaging and Packaging Waste Regulation. Starting August 12, 2026, the internal void space of e-commerce parcels entering the EU market will be strictly limited to no more than 50%.

The purpose of this new rule is clear: by forcing businesses to reduce unnecessary empty space inside packaging, the EU aims to cut material waste and lower carbon emissions throughout the logistics process.

EU E-Commerce Packaging

A Strict Definition of “Void Space”

One of the most important details of the new rule is how strictly “void space” is defined.

Under the regulation, all filling materials will be counted as part of the void space. This includes common protective packaging materials such as air pillows, bubble wrap, foam plastic, and crumpled kraft paper padding.

In practical terms, this means the old approach of using oversized cartons and filling them with large amounts of cushioning material will no longer work under the new standard. Even if the box appears “filled,” the space occupied by filler will still be treated as unused packaging volume.

The Rule Covers the Entire E-Commerce Supply Chain

The regulation applies broadly across the e-commerce circulation chain, including online retailers, fulfillment centers, and third-party logistics providers.

Affected companies will need to complete a full compliance adjustment of their packaging systems no later than January 1, 2030. By that deadline, the portion of packaging volume not occupied by the product itself must not exceed half of the total packaging volume, regardless of how the space is filled.

For sellers shipping goods into Europe, this means packaging compliance will no longer be a simple warehouse-level detail. It will become part of a broader operational requirement involving product packaging design, fulfillment processes, and logistics planning.

PPWR Also Targets Misleading Packaging Design

In addition to limiting physical void space, the EU PPWR also targets packaging designs that may mislead consumers by creating a false impression of product size or value.

The regulation places restrictions on structural redundancy, including double-layer box walls, hidden false bottoms, and similar designs that intentionally create the illusion of greater capacity or premium presentation.

This measure is intended to prevent brands from using exaggerated outer packaging as a marketing tactic to make products appear larger, more valuable, or more substantial than they actually are.

Precision Packaging Will Become Essential

For e-commerce operators processing large daily order volumes, shifting toward packaging that closely matches the actual product size will become a necessary step.

Industry observers generally expect wider adoption of 3D scanning technology and automated box-making systems. These solutions can measure a product’s three-dimensional data in real time and cut cartons on site to fit the item more accurately.

Compared with the traditional method of manually selecting cartons based on warehouse experience, automated right-size packaging can help sellers reduce packaging waste, improve shipping efficiency, and better prepare for future compliance inspections.

The Regulation Allows Limited Exceptions

The new rule is not entirely one-size-fits-all. The regulation includes specific exemption scenarios.

If additional space is the only necessary way to protect goods from physical damage during long-distance transportation, the packaging may be allowed to exceed the 50% void space limit.

This exception is particularly relevant for fragile, irregularly shaped, or high-value products that require special protection during cross-border shipping. However, sellers should not rely on this exemption casually. In practice, businesses may need to justify why the additional space is necessary for product safety rather than convenience or branding.

The regulation also provides a corresponding transition window for certain special packaging designs that were registered before the new rule takes effect and are linked to specific trademark protection or inherent product requirements.

Long-Term Benefits: Lower Costs and Lower Emissions

From a long-term perspective, reducing packaging volume can significantly improve logistics efficiency and lower shipping costs.

Smaller and better-fitted packaging can reduce the amount of space parcels occupy during storage, transportation, and final delivery. At the same time, the direct consumption of corrugated cardboard and filling materials will also decline.

For businesses, this creates a dual benefit: lower operating costs and stronger environmental performance. For the broader supply chain, it supports the EU’s wider goal of reducing packaging waste and transportation-related emissions.

A Standard Calculation Method Is Coming

To ensure consistent enforcement across EU member states, the European Commission plans to publish a standardized method for calculating void space volume by February 2028.

This calculation method is expected to provide market regulators in different member states with a clearer basis for inspection and enforcement. For sellers and logistics providers, it will also help define how packaging compliance should be measured in practical operations.

A Deeper Look: Why Sellers Should Prepare Early

The new packaging rules are not just an environmental policy update. They represent a structural shift in how cross-border e-commerce shipments to Europe will be evaluated.

For global sellers, especially those exporting lightweight and small goods to the EU, packaging will need to become more data-driven, standardized, and traceable. Oversized cartons, excessive filler, and visually inflated packaging may increase compliance risks, even if the product itself meets all market entry requirements.

Sellers should begin reviewing their current packaging workflows, product dimensions, carton selection standards, and fulfillment partner capabilities. Working with a reliable logistics partner or shipping agent can also help businesses better understand how packaging size affects freight cost, customs movement, warehousing efficiency, and final delivery performance.

Forest Shipping is an international freight forwarder that helps businesses ship goods from China to Europe. For sellers preparing for the EU PPWR era, a logistics partner with cross-border shipping experience can support more practical planning, from shipment consolidation and carton optimization to smoother transportation into the European market.

Summary

As the EU turns the latest PPWR requirements into binding legal rules, the packaging logic for global e-commerce exports to Europe will be reshaped. The 50% void space limit is more than a technical packaging standard. It signals a new phase in which sustainability, logistics efficiency, and consumer transparency are becoming closely connected.

For e-commerce sellers, early preparation will matter. Businesses that adjust packaging systems ahead of time may reduce future compliance pressure, lower material and shipping costs, and build a more resilient supply chain for the European market.

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eBay Promoted Listings; ad attribution window; eBay advertising fees

On January 29, eBay quietly rolled out a new advertising attribution policy across its U.S. and Canada marketplaces. Under the update, the click attribution window for eBay Promoted Listings was extended from the previous 24 hours to 30 days—an unusually large shift that is already reshaping how sellers evaluate their ad spend.

With this new ad attribution window, any order placed within 30 days of a buyer clicking a promoted listing can be attributed to the ad, and eBay may charge the corresponding ad fee based on that attributed sale. As a result, many sellers report a sharp increase in eBay advertising fees, even when overall sales volume has not grown at the same pace.

What the New Attribution Rule Means

Previously, promoted listing clicks were typically attributed within a much shorter 24-hour window. The change to a 30-day attribution period means that a single ad click can remain “active” for nearly a month. If a buyer returns later—through direct search, a saved item, or repeat visits—and completes a purchase during that period, the sale may still be counted as an ad-driven conversion.

This expanded attribution approach can significantly increase the number of orders classified as ad-attributed, which in turn can increase the fees sellers pay for promotion.

Why Sellers Say Costs Are Spiking

Since the policy took effect, sellers have reported major jumps in advertising cost ratios. Some claim their advertising costs rose from roughly 30%–40% of sales to over 80%, and in extreme cases even exceeding 100%. At the same time, many sellers say actual sales performance did not increase proportionally—compressing margins and making profitability harder to maintain.

In short: a longer ad attribution window can translate into more transactions being treated as ad-attributed, leading to higher eBay advertising fees without a guaranteed lift in incremental sales.

Lack of Notice and Support Confusion

A major source of frustration is that many sellers say they did not receive clear, formal communication about the change. Some reported only discovering the update after noticing unexpected fee increases. When contacting customer support, sellers also said representatives appeared unfamiliar with the new rule, which intensified confusion and dissatisfaction.

Growing Backlash and Potential Seller Shift

Over the past year, eBay has adjusted its advertising rules multiple times. This latest extension of attribution timing has triggered strong pushback from sellers, with many describing it as a fundamental change in how ad performance is measured and charged.

Some sellers have indicated they may reduce advertising spend on eBay Promoted Listings, while others are considering shifting focus to alternative e-commerce platforms if the cost structure continues to erode margins.

Closing Note

For sellers relying on eBay Promoted Listings, the new 30-day ad attribution window is more than a reporting tweak—it can materially change how conversions are credited and how quickly eBay advertising fees add up. To protect margins, sellers should closely track attributed orders, revisit campaign settings, and recalibrate ad budgets based on true incremental performance. If you’re also managing cross-border replenishment to the U.S. or Canada, partnering with a reliable logistics provider can help stabilize landed costs and delivery timelines. Forest Shipping is an international freight forwarder that supports e-commerce sellers with shipping solutions from China to North America, helping you keep inventory moving efficiently while you adapt to platform policy shifts.

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TikTok Shop US Tightens Cross-Border Shipping Rules

TikTok Shop US cross-border shipping rules are set to become significantly stricter starting February 1, 2026, for orders shipped from China to the United States. Announced officially on January 29, the update introduces a logistics whitelist and a revamped seller access and evaluation framework—both designed to push merchants toward higher-quality fulfillment and stronger inventory readiness, including greater reliance on FBT penetration rate as a storewide performance signal.

Policy Overview and Effective Date

TikTok Shop’s U.S. site released a new compliance framework covering the management of cross-border direct shipping (i.e., orders shipped directly from China to U.S. buyers). The platform emphasized tighter control over fulfillment performance and seller eligibility.

Beginning February 1, 2026, direct-shipped orders from China to the U.S. will be subject to stricter operational constraints, including carrier restrictions and a more demanding seller assessment system. The overall direction is clear: TikTok’s U.S. cross-border business is shifting from a relatively open pilot phase to a “quality-first fulfillment” model.

Logistics Whitelist for Cross-Border Direct Shipping

The first major change is the introduction of a “invitation-only whitelist” for logistics providers.

Going forward, merchants will be allowed to use only designated carriers, including:

Eight standard service providers (examples mentioned include JD Logistics, YunExpress, Yanwen, and 4PX), and

Two oversized/exception carriers: DHL and FedEx

In practical terms, this logistics whitelist narrows carrier flexibility for cross-border direct shipping, with the goal of improving delivery consistency and reducing fulfillment-related disputes.

Upgraded Seller Access and Evaluation System

The second major change is a comprehensive upgrade to seller eligibility and performance evaluation for direct shipping.

Under the new rules:

Direct shipping access will move to an “industry special-approval whitelist” model.

Access will be enabled through targeted invitations, rather than being broadly available.

New core metrics will be added to the assessment framework, including:

1FBT penetration rate (storewide), and

A requirement that the seller level reach T3 within three months

Sellers who fail to meet these requirements may face the risk of having direct shipping privileges suspended or disabled.

Strict Enforcement on Violations and Carrier Performance Reviews

Alongside the new access and evaluation system, TikTok Shop will impose stronger enforcement against fulfillment violations—especially behaviors such as fake tracking events or manipulated logistics trajectories.

In addition, the platform will introduce a quarter-end elimination mechanism for logistics providers, indicating that whitelisted carriers will be reviewed and potentially removed based on performance results.

This signals that compliance pressure will increase not only for sellers, but also for the carriers that support cross-border direct shipping into the U.S. market.

What This Means for Sellers Shipping From China to the U.S.

This policy shift is likely to accelerate two trends for merchants targeting the U.S. market:

Higher operational thresholds for direct shipping With a logistics whitelist and invitation-based access, seller participation will depend more heavily on proven fulfillment reliability.

Greater emphasis on inventory planning and FBT readiness Since FBT penetration rate becomes a key KPI, sellers may need to restructure their supply chain to support faster, more stable fulfillment—especially during demand spikes.

Reduced tolerance for compliance shortcuts Fake tracking or other logistics-related violations may trigger swift penalties, making process discipline and data integrity essential.

Summary and Shipping Support From Forest Shipping

TikTok Shop’s U.S. update introduces a tighter framework for TikTok Shop US cross-border shipping by combining a logistics whitelist with stricter access rules and performance metrics—most notably FBT penetration rate and a three-month timeline to reach T3. For sellers shipping from China to the United States, this marks a transition toward higher standards in fulfillment execution, carrier compliance, and inventory preparedness.

If your business needs to ship goods from China to the U.S. under these evolving platform requirements, Forest Shipping can support you as an international freight forwarder—helping arrange compliant shipping solutions from China to the United States, improving shipping visibility, and strengthening fulfillment stability as platforms raise the bar for performance.

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AliExpress Set to Be a Fast-Growing US Platform in 2025

Fresh industry data suggests AliExpress is on track to become one of the fastest-growing cross-border e-commerce platform options in the United States in 2025. This momentum, often described as AliExpress US growth, reflects the compounding impact of a brand localization strategy that the platform began accelerating in 2024—and is now scaling across multiple developed markets.

Key Growth Signals Across Developed Markets

The same report highlights a broad-based surge beyond the US. In the United States, AliExpress is projected to achieve an 18.7% year-over-year increase in visits by 2025, earning it recognition as a standout “winner of the year” in traffic momentum. Australia appears even more competitive: AliExpress is expected to post a 45.5% increase in visits, positioning it as the fastest-growing e-commerce platform in that market.

In Europe, performance indicators also point upward. In the United Kingdom, app downloads are reported to have increased by 38.5%. Germany shows a 34.5% rise in website traffic, with growth outpacing Temu over the same period. Taken together, these metrics indicate that AliExpress is no longer relying on a single-market boost, but building multi-region traction across mature consumer economies.

What’s Driving AliExpress’s Momentum

A central factor behind these gains is AliExpress’s strategic shift that began in 2024, often summarized as a move toward “branding plus localization.” In practical terms, a brand localization strategy typically means deeper investment in user experience, localized assortment and merchandising, and stronger positioning with recognizable brands—rather than competing purely on low price and broad selection.

In 2025, AliExpress reportedly expanded this direction through its “Super Brand Global Expansion” initiative, attracting a growing number of top brands to sign on. Over time, this has the potential to reshape category dynamics, particularly in mid-to-high-end segments where brand trust, delivery expectations, and after-sales service influence conversion rates more heavily.

Implications for Sellers and Competition

For sellers, these trends matter because platform growth can translate into a wider pool of active shoppers, more stable demand, and additional marketing opportunities. If AliExpress continues pulling recognized brands into key categories, it may also change how merchants allocate resources across channels—especially those seeking to balance customer acquisition costs and platform dependence.

The report also indicates that in certain mid-to-premium categories, AliExpress is gradually drawing merchant attention that has historically concentrated on Amazon. This does not mean an immediate shift away from Amazon, but it does signal intensifying competition for mature sellers who already have established product-market fit and are evaluating incremental growth channels.

Looking Ahead to 2026: Managed Overseas Operations + Brand Expansion

Looking into 2026, AliExpress is expected to roll out a combined offering centered on “overseas managed operations plus brand global expansion.” The stated goal is to attract more experienced, brand-led sellers—particularly those with an Amazon-first operating model—to expand internationally through a new platform pathway. In effect, the platform appears to be building a structured runway to help established merchants “switch lanes” while accelerating its broader brand-building push in global markets.

For sellers, the operational takeaway is clear: as AliExpress US growth continues and its cross-border e-commerce platform strategy matures, logistics execution becomes increasingly decisive. Faster replenishment, better inventory planning, and predictable last-mile performance can materially affect ratings, conversion, and repeat purchases—especially once categories become more brand-competitive.

Key Takeaway

In summary, the data points to AliExpress emerging as a high-growth player in the US and other developed markets by 2025, supported by a sustained brand localization strategy and a more brand-forward roadmap into 2026. For sellers watching new demand pockets form, this expansion could create meaningful opportunities—but it also raises the bar on operational readiness, especially in inventory flow and delivery consistency.

If you’re preparing to ship from China to the USA to support cross-border sales growth, Forest Shipping can help. As an international freight forwarder, Forest Shipping arranges reliable shipping solutions from China to the US—supporting sellers with end-to-end transportation options that align inventory planning with real delivery timelines.

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Russia to Raise VAT in 2026; Putin Calls It Temporary

Russia’s VAT rate is set to increase starting January 1, 2026, drawing attention from businesses that trade with or operate in the country. In remarks made during his “Annual Summary” program, Russian President Vladimir Putin addressed the upcoming change, describing it as a fair and transparent way to restore fiscal stability and improve the Russia budget balance.

Putin said the VAT increase is intended to help balance public finances in a manner that is straightforward and trackable. At the same time, he highlighted two risks the government must manage closely: preventing the expansion of the shadow economy and ensuring that taxes assessed are actually collected and transferred into the state budget.

Putin: The VAT Increase Is Not Permanent

According to Putin, the planned tax adjustment is not meant to be a permanent burden. He emphasized that the ultimate direction is to reduce the tax load over time, and he instructed officials to avoid shifting pressure onto the real economy—especially manufacturing and other productive sectors.

A key concern raised was the financial accounting strain faced by small and micro businesses. Putin noted that policymakers should avoid creating additional compliance and reporting pressure that would disproportionately affect smaller enterprises as part of this broader Russia tax reform.

Focus on Illicit Trade Channels, Not Legitimate Businesses

Putin also pointed to recent findings suggesting that certain “business forms” have been used as channels for the circulation of illegally imported goods. However, he stressed that legitimate, real-economy companies should not be harmed because of changes in tax rules or enforcement efforts. He said the issue would be submitted to the government for further discussion.

Financial Support for Businesses During the Transition

Putin added that large financial institutions are already providing various financial services to help businesses adapt to the new environment. Overall, the decision is positioned as a response to national fiscal needs, with a commitment to balancing state budget priorities with the growth and stability of the real economy.

Conclusion

For companies planning trade flows into Russia, changes to the Russia VAT rate and broader Russia tax reform can affect landed cost calculations, documentation requirements, and compliance planning—especially as the government seeks to secure Russia budget balance while tightening oversight. If you’re shipping goods internationally and want a smoother, more predictable process, Forest Shipping can help. As an international freight forwarder, Forest Shipping supports shipping from China to Russia with tailored logistics solutions, helping you coordinate transportation, paperwork, and delivery planning so your cargo moves efficiently and stays aligned with local clearance expectations.

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Forest Shipping Certified as No.1 in FBA Ocean LCL Market Share by CIC

Shenzhen, China — November 25, 2025 — Forest Shipping (also known as Forest Logistics) today announced that it has been officially awarded a market position certification recognizing the company as No.1 in FBA Ocean Less-than-Container Load (LCL) Market Share. The certification was issued by CIC (China Insights Consultancy), an independent third-party research institution. Certificate No.: CIC-2025-197856.

This certification provides objective, third-party validation of Forest Shipping’s market leadership and service capability in the FBA ocean LCL segment of China’s cross-border eCommerce logistics industry.

Certification Methodology and Research Scope

According to CIC’s industry research, the certification is based on a study of China’s cross-border eCommerce logistics sector, evaluating the market share performance of major brands in FBA ocean LCL over the period January 1, 2025 to October 31, 2025, with the research completed in November 2025.

For the purpose of this certification, FBA ocean LCL market share refers to the ratio of shipment volume transported by Chinese cross-border logistics companies from China to global Amazon FBA warehouses via ocean LCL, compared to the total shipment volume within the same service category. Based on CIC’s defined methodology and data analysis, Forest Shipping ranked first in this segment.

Strengthening Reliability for Cross-Border eCommerce Sellers

Forest Shipping has continued to focus on FBA ocean LCL solutions, providing end-to-end execution across key operational stages, including cargo consolidation in China, ocean freight coordination, customs-related procedures, and delivery to Amazon FBA fulfillment centers. The company’s service model is designed to support cross-border sellers with stable capacity, standardized operations, and dependable delivery performance.

A spokesperson for Forest Shipping commented, “This certification is an independent confirmation of our long-term focus and operational strength in FBA ocean LCL. We will continue to enhance service standards and global execution capabilities to help cross-border eCommerce sellers ship with greater confidence and predictability.”

About Forest Shipping

Forest Shipping is an international freight forwarding company specializing in cross-border eCommerce logistics. The company provides integrated shipping solutions from China to major global markets, supporting deliveries to Amazon FBA warehouses worldwide through ocean freight, air freight, rail transportation, and multimodal logistics services.

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SHEIN Opens 740,000㎡ Logistics Hub in Poland

On December 11, SHEIN officially opened its new SHEIN Poland fulfillment center in Wroclaw County, Lower Silesian Voivodeship. Spanning 740,000 square meters, the facility is built to strengthen SHEIN’s presence as an EU logistics hub and improve delivery performance across Europe.

A Highly Automated Operation Designed for Scale

The new center is equipped with advanced automation, including robotic picking systems and automated sorting lines. With these capabilities, the site is positioned to become one of SHEIN’s primary logistics nodes in the European Union, supporting faster processing and more efficient outbound distribution.

Jobs, Local Partnerships, and Seller Support

Once fully ramped up, the facility is expected to create 5,000 jobs, making SHEIN one of the region’s largest employers. Beyond serving SHEIN’s own operational needs, the site will also provide e-commerce fulfillment services for sellers in Poland and across Europe—helping merchants reach consumers with more competitive logistics costs.

Since launching logistics operations in Poland in 2022, SHEIN reports creating over 3,000 jobs and establishing cooperation with more than 170 local small and medium-sized enterprises.

Full Operations Targeted by the End of 2025

The center is expected to reach full operational capacity by the end of 2025. Once fully online, it is intended to further improve delivery speed and service quality for SHEIN’s customer base of more than 100 million consumers across Europe, reinforcing the facility’s role as an EU logistics hub.

Conclusion

As cross-border supply chains become more time-sensitive, investments like this SHEIN Poland fulfillment center highlight how fulfillment capacity and regional hubs can reshape delivery speed and cost. If you are shipping inventory from China to the U.S., Europe, and other markets, Forest Shipping can support your end-to-end logistics as an international freight forwarder—helping you move goods efficiently, coordinate delivery, and keep your fulfillment operations competitive with reliable e-commerce fulfillment services.

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Amazon Belgium Rises to Second Place in Belgian E-Commerce

According to data shared by Amazon and Belgian daily Gazet van Antwerpen, Amazon Belgium has, in just three years, grown into the country’s second-largest online e-commerce platform. The rapid rise highlights how quickly the Belgian e-commerce market is evolving as global and regional players compete for share in a relatively compact but affluent economy.

From a market share perspective, calculations by the University of Antwerp show how much Amazon’s position has changed in a short period of time. Two years ago, Amazon ranked fourth in Belgium for furniture and home goods and third in consumer electronics. Today, Amazon holds the number-two position across all major product categories in Belgium, surpassing local competitor Coolblue.

However, Dutch e-commerce platform bol still leads the Belgian e-commerce market. Bol’s revenue in Belgium is estimated at roughly 2.5 times that of Amazon Belgium, allowing it to retain a solid first place despite rising pressure from its U.S. rival.

A key factor behind Amazon Belgium’s growth has been its investment in local logistics infrastructure and cross-border logistics flows. In the autumn of 2022, Amazon opened a logistics center in Hoboken, near Antwerp. Serving as a local delivery hub, the facility primarily handles inbound goods transferred from Amazon warehouses in Germany and France for sorting and staging. On average, about 100 employees work on-site, while the final mile is handled through partnerships with fourteen separate delivery companies.

Amazon has also directed part of its investment toward faster delivery options. Same-day delivery has been prioritized for high-frequency, time-sensitive essentials such as diapers and toothpaste, reflecting the increasing expectations of Belgian consumers for convenience and speed. To further improve delivery efficiency and reduce emissions in busy urban cores such as Antwerp, Amazon has deployed electric cargo bikes. These vehicles help shorten delivery times while supporting broader environmental and sustainability goals.

Looking ahead, Amazon sees significant room to expand its logistics footprint in Belgium. To attract more Belgian consumers with wider selection, lower prices and faster delivery, the company plans to invest more than EUR 1 billion in Belgium between 2025 and 2027 to scale its business and fulfillment capacity. Over the same three-year period, Amazon intends to invest more than EUR 1.4 billion in the Netherlands, further strengthening its network in the Benelux region.

Industry observers note that Amazon’s strategy goes beyond winning market share. By reinforcing its local logistics network and upgrading delivery capabilities, Amazon Belgium is raising expectations for service levels across the Belgian e-commerce market. Local platforms may be compelled to adjust their service standards, cost structures and talent strategies in order to remain competitive. This may include heavier investment in technology, warehousing, last-mile delivery and cross-border logistics to match the pace Amazon is setting.

For cross-border brands and sellers, Amazon’s momentum in Belgium is another reminder that logistics is at the core of marketplace success. Platforms that marry a strong online offering with reliable, data-driven fulfillment networks will be best positioned to win customer loyalty. The same logic applies far beyond Europe: exporters who ship from Asia into mature markets must align their supply chains with the service promises of the platforms they rely on.

In this context, choosing the right logistics partner becomes a strategic decision. Forest Shipping is an international freight forwarder that specializes in moving cargo from China to the United States, helping sellers connect factory floors to U.S. warehouses and major e-commerce fulfillment centers. By offering compliant, end-to-end solutions for ocean, air and express services, Forest Shipping supports businesses that need robust cross-border logistics, whether they are following developments around Amazon Belgium, targeting the Belgian e-commerce market, or building a long-term presence in the United States.

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Amazon Now Launches in Mexico with 15-Minute Delivery

Amazon has launched Amazon Now in Mexico, introducing 15-minute delivery in partnership with Rappi. The service brings rapid fulfillment of everyday essentials to major urban centers, reflecting Amazon Mexico’s continued focus on speed, convenience, and expanded Prime benefits.

Service Scope and Coverage

Amazon Now is available in 10 major cities, including Mexico City, Guadalajara, and Monterrey. Shoppers can place orders through the Amazon México app or Amazon.com.mx, with a dedicated interface for browsing items and tracking orders in real time.

Pricing and Prime Benefits

At launch, Amazon Prime members receive free delivery on Amazon Now orders. Non-Prime users pay a per-order fee of MXN 53.33. The program complements existing fast-shipping tiers by moving from two-day, one-day, and same-day delivery to minute-level fulfillment for select categories.

Eligible Product Categories

Amazon Now covers a wide range of frequently purchased items, including:

Fresh and frozen groceries

Household staples and everyday consumables

Over-the-counter medicines

Pet supplies

Beauty and home goods

Select electronics

Integration with Rappi

The collaboration combines Amazon’s customer service and fulfillment expertise with Rappi’s on-demand delivery and restaurant network. Beyond rapid retail delivery, Prime members gain access to free food-delivery from more than 30,000 restaurants—consolidating fast shopping and meal ordering on a single platform. Rappi notes the partnership will help restaurants reach more customers and improve fulfillment efficiency.

Enhanced Prime Value

With the rollout of Amazon Now, Prime membership in Mexico adds:

-15-minute delivery on everyday essentials

-Free delivery from 30,000+ restaurants

-Exclusive deals

-Fast, free shipping on millions of items

-Access to Prime Video, Amazon Music, and Prime Gaming

Outlook

Amazon indicates it will continue to use technology and partner networks to simplify shopping and elevate day-to-day convenience for customers across Mexico.

Shipping Support for Amazon Sellers

As Amazon accelerates last-mile speed with Amazon Now and strengthens its Rappi partnership, sellers operating on Amazon Mexico will benefit from a more competitive customer experience. If you’re preparing FBA replenishments for Mexico, Forest Shipping provides end-to-end Amazon FBA services—including compliant export from China and reliable freight forwarding to Mexico—so your inventory arrives efficiently and ready to sell.

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Shopee Singapore Requires Security Deposits for Health & Beauty Sellers

Effective October 21, 2025, Shopee Singapore will require all Health & Beauty sellers to pay a platform security deposit before they can list or relist products. The policy is intended to strengthen transaction safety and improve the buyer experience across the Health & Beauty category. If you operate in this space, the Shopee Singapore seller deposit is now a prerequisite for continued selling.

Who Is Affected

The rule applies to:

Existing Health & Beauty sellers, including those who joined within the past 0–3 months.

Newly onboarded sellers, who must complete the Shopee security deposit payment during the standard onboarding flow.

Key Date and Consequences

Deadline: Starting October 21, 2025, any Health & Beauty seller that has not paid the required deposit will be unable to upload or publish products on Shopee Singapore.

Impact: Missing the deadline can interrupt listings, delay new product launches, and directly affect revenue.

If You Pay After October 21

Sellers who complete the deposit after the effective date can expect Shopee to verify the payment within 1–2 business days. Once confirmed, listing permissions for the Health & Beauty category will be restored. After paying, check your account status to ensure product upload functionality has been re-enabled.

What Sellers Should Do Now

Confirm your deposit requirement and amount. Review Shopee’s latest notice in Seller Centre to verify whether your store is flagged for the Shopee Singapore seller deposit.

Plan cash flow. Set aside the amount in advance to avoid last-minute delays that could disrupt sales.

Complete payment early. Do not wait until October 21; early compliance helps prevent listing interruptions.

Track verification. After paying, monitor your Seller Centre status for the “deposit received” confirmation.

Document internal SOPs. Update your compliance checklist so new team members do not publish products before the Shopee security deposit is in place.

2.Stay current on rules. Health & Beauty often carries additional product safety and labeling requirements; review category guidelines alongside the deposit change.

Why Shopee Is Doing This

Security deposits can help platforms:

Offset potential claims from disputes or policy violations.

Encourage responsible selling practices in sensitive categories like cosmetics, supplements, and personal care.

Maintain a safer, higher-trust marketplace—ultimately benefiting compliant sellers with better buyer confidence.

Practical Tips for Cross-Border Sellers

Align compliance with inventory cycles. If you have inbound shipments or scheduled launches around late October, finish the deposit earlier to keep timelines intact.

Communicate with partners. Notify your product, marketing, and logistics teams about the cutoff to avoid “stock ready but can’t list” scenarios.

Audit your catalog. Use the transition period to review ingredient disclosures, certifications, shelf life, and labeling—common issues in Health & Beauty.

Logistics Note

As you prepare for policy changes, ensure your supply chain can support timely launches once listing permissions are active. Forest Shipping, a Chinese freight forwarder, supports cross-border sellers with end-to-end logistics from China to Southeast Asia and beyond—covering consolidation, customs documentation, last-mile coordination, and Amazon/Shopee workflows to keep operations smooth.

The Shopee Singapore seller deposit for Health & Beauty sellers becomes mandatory on October 21, 2025. Paying the Shopee security deposit early—and confirming verification—will help you avoid listing freezes and sales losses. Prepare now, update internal processes, and keep your logistics and catalog compliance aligned so your store can continue selling without disruption.

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TikTok Shop Weekly Top Sellers: US, Mexico & Spain

EchoTik has released the weekly list of trending TikTok Shop products for the final week of September across the United States, Mexico, and Spain.

In the U.S. market, Bucked Up’s lightly carbonated ready-to-drink protein beverage led the pack with an estimated GMV between $818.1k and $999.9k. The PetPivot self-cleaning litter box and tarte under-eye concealer also ranked among the week’s top sellers.

In Mexico, WindBoss multivitamin supplements posted an estimated GMV of $121.1k to $148k, taking the top spot. Women’s probiotic capsules and yard shade nets likewise saw strong traction.

In Spain, an automatic folding umbrella reached an estimated GMV of $65.6k to $80.2k, while oregano oil capsules and extra-virgin olive oil rounded out the leaders.

Overall, these rankings underscore the sustained appeal of health, beauty, and home categories across the three markets, offering practical guidance for merchants planning their next product selections on TikTok Shop.

As these weekly rankings show, demand for health, beauty, and home products remains strong across the U.S., Mexico, and Spain. If you’re sourcing from China for TikTok Shop, partner with Forest Shipping—a professional shipping agent in China offering end-to-end sea, air, and express solutions, consolidation, customs clearance, and door-to-door delivery. We help you control landed costs, shorten lead times, and ship compliantly so your next bestseller reaches customers on time and in perfect condition.

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Amazon Mexico Revamps Belleza Premium with AI Try-On

Amazon Mexico has announced the refreshed launch of its Belleza Premium (premium beauty) store, introducing a new experience designed to elevate how customers discover and shop for beauty.

The upgraded destination brings together products from global powerhouses and rising newcomers alike, including Lancôme, Clinique, The Ordinary, Moroccanoil, Colorescience, Kérastase, Olaplex, Paul Mitchell, Dyson, Laneige, Caudalie, OPI, Redken, L’Oréal Professionnel, Shark, DryBar, and Schwarzkopf Professional.

With this update, Amazon aims to deliver a more convenient online journey—helping shoppers explore trends, find authentic products, and enjoy the comfort of buying from home.

Personalization and innovation sit at the core of the redesign. Powered by artificial intelligence, shoppers can more easily locate specific items, browse new collections and emerging trends, and benefit from interactive images, videos, and educational content for a more intuitive experience.

Belleza Premium also adds smarter recommendations such as “Frequently Bought Together” and “Picked for You,” plus AI virtual try-on tools that let customers test lip color and eye makeup online—heightening both interactivity and practicality.

Beauty has become one of the fastest-growing areas in Amazon Mexico beauty, driven by rising demand for natural, organic, and premium products. During major sales moments—Hot Sale, Buen Fin, and Prime Day—beauty frequently ranks among the top-performing categories, reflecting Mexican consumers’ continued pursuit of quality, innovation, and convenience.

Amazon underscores that all items on the platform are authentic, giving shoppers confidence backed by Amazon’s technology and customer service guarantees.

Whether for luxury labels or up-and-coming brands, Belleza Premium is positioning itself as a trusted and compelling beauty destination for Mexican consumers. Beyond inspiring discovery of new products and trends, the platform is focused on helping customers optimize everyday skincare and makeup routines in a safe, seamless environment.

For Mexico-based sellers sourcing from China, Forest Shipping provides end-to-end freight forwarding from China to Mexico—including FCL/LCL ocean, air, customs clearance, and DDP options—so you can ship with confidence.

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Amazon to Close Android Appstore on August 20, 2025

On August 13, Amazon announced on its official website that it will discontinue its Android app store—the Amazon Appstore—on August 20, 2025. This Amazon Appstore closure will impact users in over 200 countries and regions who have relied on the platform for a curated selection of games and applications.

According to the announcement, starting August 20, apps downloaded from the Android Appstore may no longer function properly on Android devices. However, this Android app store shutdown will not affect services on other Amazon devices, including Fire TV and Fire tablet apps, which will continue to operate as usual.

Amazon also confirmed that any remaining balances in Appstore accounts will be automatically refunded after the shutdown. While specific refund procedures have not yet been announced, users can proactively cancel auto-renewals and app subscriptions through the Appstore’s “Account Services” section.

In its statement, Amazon explained that the decision aims to reallocate resources toward improving the Appstore experience on its own devices. As the majority of users now access the Appstore through Fire TV and Fire tablet apps, the company will focus on delivering a better, more tailored experience for these platforms.

It is worth noting that the Amazon Appstore previously served as the default marketplace for the Windows 11 “Windows Subsystem for Android” (WSA). However, following Microsoft’s decision in March to end development and support for WSA, related Appstore services in that environment had already been discontinued.

As this Amazon Appstore closure approaches, developers, content providers, and businesses should prepare to adapt their distribution strategies. For companies involved in shipping tech products or hardware worldwide, Forest Shipping provides trusted international freight forwarding solutions from China to destinations across the globe, ensuring secure and timely deliveries.

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FedEx Is Changing the Rules—Here’s What Sellers Need to Know

Starting August 18, 2025, FedEx will round up parcel dimensions to the nearest inch or centimeter, potentially increasing the dimensional weight—and your shipping costs. This change, along with a higher U.S. import processing fee rising from $1.50 to $2.50 per shipment, could impact cross-border sellers, eCommerce platforms, and 3PLs alike.

UPS is also updating its surcharge calculations based on total parcel volume, signaling a broader industry trend toward tighter cost control.

Now is the time to optimize your packaging strategies and reconsider your logistics partners.

Need help navigating shipping costs from China? Forest Shipping is your trusted freight forwarding partner—offering customized solutions to help global sellers ship smarter, not pricier.

👉 Learn more: https://www.forestshipping.com/fedex-dimensional-weight-fee-update

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Trump Eyes 20% Tariffs for Non-Deal Nations

U.S. President Donald Trump announced on July 28 that the country may soon impose a uniform 15–20% import tariff on all nations that have not signed a trade agreement with the United States. This policy shift is part of his broader effort to create reciprocal trade frameworks and protect American industries.

South Korea now faces a fast-approaching negotiation deadline of August 1. If no deal is reached by then, Korean exports to the U.S. could become subject to the proposed tariffs, potentially impacting sectors such as automotive, electronics, and pharmaceuticals.

Trump revealed that the U.S. has already reached a 15% reciprocal tariff agreement with Japan and the European Union. Japan, in particular, secured the deal by committing $55 billion in investments and agreeing to further open its rice and automotive markets—down from a previous 25% tariff rate.

Notably, Trump made pointed remarks about China’s market access barriers, hinting at further action. He also announced that the U.S. will “soon” release a Section 232 tariff policy targeting foreign pharmaceuticals, which could significantly affect global supply chains.

Analysts warn that if U.S.-Korea trade talks fail, Korean enterprises may suffer substantial economic losses, and global trade could become even more fragmented.

As sellers and logistics professionals brace for new tariff structures, the urgency to plan smarter global shipments grows. Forest Shipping, as a seasoned freight forwarder with 15+ years of experience, helps international sellers navigate tariff risks and ship efficiently from China to destinations worldwide.

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China’s IP Toy Boom: From Domestic Hits to Global Icons

A recent report by Goldman Sachs highlights a compelling trend: China’s IP toy market is rapidly gaining traction, even though its overall IP licensing expenditures still lag behind those of more mature markets. What’s fueling this growth? A combination of emotional resonance, original designs, and the powerful reach of new media platforms.

In recent years, China’s designer toy category—known locally as “潮玩”—has expanded rapidly. The proliferation of domestic product lines and the rise of original IP have energized the market. Leading the charge is Pop Mart, a company whose revenue reached RMB 13 billion in 2024. The company has also announced plans to further increase the share of self-developed IPs in its product lineup, signaling a long-term commitment to brand-driven growth.

The growth isn’t limited to domestic sales. Chinese IP toys are increasingly making a splash on the global stage. According to industry data, China’s share in the global designer toy market surged from 3% in 2020 to a projected 18% by 2025. This impressive leap underscores the rising influence of Chinese toy aesthetics and storytelling in international markets.

Southeast Asia has emerged as the first stop for many Chinese toy brands looking to expand overseas. Its cultural proximity and appetite for pop culture make it a natural entry point. But for many companies, the vision goes far beyond exporting physical products. The goal is “cultural export”—spreading the emotional, artistic, and narrative essence of Chinese IPs to a global audience.

From interactive storylines to cross-media collaborations, Chinese IP toys are becoming vessels of cultural storytelling. These brands are redefining how toys function—not just as collectibles or playthings, but as cultural symbols that resonate emotionally with global consumers.

As more Chinese companies prioritize international growth, logistics becomes a key enabler of their global vision. Forest Shipping, a trusted freight forwarder, specializes in international logistics solutions for IP and toy brands—helping businesses ship from China to the world with speed, reliability, and efficiency.

View now: https://www.forestshipping.com/

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Heads Up: Wildberries Is Changing Its Seller Rules on August 11

If you're selling on Wildberries—or planning to—you’ll want to take note of the platform’s latest update. Starting August 11, a new seller agreement goes live, and it’s bringing a bunch of important changes that affect logistics, labeling, commissions, and even B2B sales.

Logistics Costs Are Getting a Shake-Up Wildberries is now aligning the logistics fees between its two fulfillment methods: FBS (Fulfillment by Seller) and FBW (Fulfillment by Wildberries). Sounds tidy, right? But for FBS sellers, that might mean higher shipping costs—so double-check your numbers.

A New Way to Sell in Bulk Say hello to the “DBS Showcase,” Wildberries’ new B2B sales model. It gives you the option to wholesale your products to corporate buyers. If bulk sales are part of your growth plan, this is definitely something to explore.

Shelf-Life Labeling: No More Slacking Wildberries is cracking down on shelf-life transparency. If you're selling food, cosmetics, or other items with expiration dates through FBS, you’ll now be required to mark those dates clearly. If a customer returns a product and it doesn’t have a visible shelf-life label, it’ll be sent straight back to you—no questions asked.

Influencer Commissions: Your Call (Sort Of) Starting August 4, sellers can now set their own commission rates for influencer partnerships—between 10% and 50%. But don’t get too wild; rates must still meet the platform’s minimum standards for each product category.

Lost Item Recovery: Better Than Before There’s also a neat tweak to Wildberries’ return and loss compensation system. If an item that was previously reimbursed is later found, the platform will put it back up for sale. Less waste, more chances to profit.

Wildberries is clearly stepping up its game in platform compliance and operational clarity. For sellers, this is a cue to get organized—especially when it comes to shipping and product handling.

Need help getting your products from China to Russia smoothly? Forest Shipping is a global freight forwarder that’s been supporting Wildberries sellers for over 15 years. We specialize in reliable, cost-effective shipping solutions from China to Russia—so you can focus on growing your store while we handle the heavy lifting. View now: https://www.forestshipping.com/