[group assessment]
initial concepts
Event ideas?
- Advertisement?
- Video-based
- Annihilation film - as in desire, beauty and dystopia
- Playtest - Black Mirror (Netflix) - Stimulation
- “Have you ever desired something so bad?”
- Framing desire as an addiction
- Wanting something that we can’t have
- Incorporating an advertisement
- Recovery groups
→ Start with a rolling TV of advertisement
→ Everyone tell their stories
Weekly Concepts
- Affect and body politics
- Context and time
- Value
- Static, noise, interference, glitch
- Desire
- Reflection
- Desirous objects??? → Objects that we desire, list.
- Beauty, money, attention
Definition of Desire:
In other words, desire makes things happen. We can think of desire as the movement towards something (an object, idea, image) that it brings that something into being. Art and design often explore this productive potential of desire, playing with the idea of desire as something that mobilises, changes, and adds to daily life.
- Desire can allow a person to forget the ‘real world’ [hyperreality - inability to distinguish simulation from reality, particularly in technologically advanced postmodern societies]
Inspiration *to watch*
Annihilation
Black Mirror Season Three “Playtest”, “San Junipero”
Gucci x Frieze ‘Second Summer of Love’ Video Series (Aesthetics, Creative Direction)
Maniac - desire to find happiness [Hyperreality]
- ‘Ad buddy’
- Desire to find a pattern, get away from chaos
- “The only thing that matters is what’s real”
Description of miniseries
Annie Landsberg and Owen Milgrim are two strangers who are drawn to the late stages of a mysterious pharmaceutical trial. Each has a different reason for participating in the experiment – she is disaffected and aimless, fixated on broken relationships with her mother and sister, while he has struggled throughout his life with a disputed diagnosis of schizophrenia. The radical treatment, using pills that the inventor claims can repair anything about the mind, draws Annie, Owen and 10 other subjects into a three-day drug trial that they’re told will permanently solve all of their problems, with no complications or side effects. Unfortunately, things don’t go as planned.
Episode 2 25mins 45secs - video sequence of scientists explaining the pills [introduction of reality turning into a hyperreality]
- Desire for change in oneself
- Scientists desire to ‘fix’ others with the pills, so they can eventually fix themselves
Concepts
Infomercial
- talking about ‘desire’ as a product
- advertising an event to promote this product
- desire within a hyperreal context?
Utopia
- Collection of objects
- Advertisement/spokesperson roleplay? Or play?
1. What is our Utopia about?
2. What are our roles?
3. What are we promoting/advertising?
4. What objects will we create?
→ Expand our understanding of desire
beyond consumerist frameworks to
something that drives cultural and social
formations.
- Trial subjects
- Company trying to build a new utopia, building technology to… suppress desire?
- Desire is a distraction to a human’s purpose in life
- Each of the objects can be examples of ways objects can work in different scenarios
- Objects essentially sedate the subjects not to feel desire
VIDEO PLOT
- Subjects are desensitised, robotic, mundane, low energy levels
- As days go on the subjects lose their emotion and become more emotionless we become more reliant on the objects
- Video diary of subjects using the objects [shot over the period of a month] - can edit to only need to show a few days over that timeframe










