I think what a lot of US fans don't understand is, we didn't get any promotion for the single or the album and this is the second time it happened. They have a major label here that is suppose to do the job, but they can only do what Republic Records tells them to do. Which means the decision came from Republic Records for reasons we don't know. But that is not what I want to talk about here. I want to talk about the lack of promotion.
Let us go back to the end of last year when IHYS and 17Crimes had been released. You saw plenty of posts about the US release on twitter and facebook with links to Amazon and iTunes, there had been HUGE ads on AFI's website, right? Remember? Do you also remember the only date that had been displayed was the date of the US release? Yep, that was the case. Putting another date of the release of these single on these posts/ads wouldn't have cost nothing. Not one bit. What makes this even more horrible is the fact that both single had been available for European fans days before the US release on iTunes. And I mean days. I think 17Crimes had been available in the UK for five days in advance, but no one knew about it because they didn't tell us!
Now as for the Burials release once again no promotion. Nothing. There had been NO interviews in music magazines, no interview for the European press that hadn't been the UK nothing. Once again, a short email interview hadn't cost one of the guys maybe five minutes, nothing more and nothing less.
Why I tell you this? That is simple: Without promotion it is impossible to let the people know AFI is back. Without promotion people can't buy the records, single, tickets to show their interest in the band. As an European fan if you are not hardcore involved in the fanbase you hear nothing from them. And I mean nothing. Back as CL was released people who were fans but actually have a life and no way to stay updated on what is happening with them, they didn't know they had been in Germany for two gigs. Some of them didn't even KNOW there had been a new album. Before you try to tell me that then they are no true fans, sit down and keep your mouth shut. I like a lot of bands and I too missed the release date of an album because I didn't hear about it before.
So what do I want to say with that? It's simple. If you don't promote the band and the album then they are forgotten by the fans, so easy is that. And without promotion there are no new fans either. I have at least 30 people within my friends who would go to an AFI show and who live close to me, if it wasn't for me they hadn't known about them releasing something.
I'm a bit mad at the band, I have to admit that. Like citylightslikerain already said, every band HAS a say in what they do and where they tour. BUT I'm more than just pissed off with Republic Records and Velvet Hammer for the lack of promotion and lack of interest in the European fanbase and giving us the feeling as if we are not worth their time and effort. Ever since it was announced AFI would release a new album, Europe had been left behind and it makes me feel like I'm a second class fan and if anyone is telling me I'm not allowed to be angry about it, then I have to tell you you are fucking wrong. I know people on here already tried to get in touch with the European booking management and even send emails to UK record label, but I do think it is too late. Everything had started last year with the lack of promotion and back then citylightslikerain pointed it out, starting a petition for people to sign so RR would see we are here, we are waiting for AFI to come to Europe and for them to promote this amazing album as much as possible because it is amazing. People didn't share the link for said petition and it didn't get enough attention which is a shame and only shows how little the AFI community stick together because even if you live in the US you could have reblogged it, but oh well.
Davey himself said in the Blaqk Audio interview I did with him he would come to Europe with BBH if 'the album was well received'. But there had been the same problem, no promotion before the released so no one knew about the record and of course the selling numbers are disappointing. If this is the same with Burials, it is RRs and VHs fault and if that is the case I do hope AFI will find a new record label and a new management who can remedy what those two ruined.