Mount and dew me.
I made a sacrifice recently. In hindsight, I see that the sacrifice had to happen just the way it did. It now makes sense the way the baptism scene from The Godfather makes sense, or Kobe with a torn Achilles shooting free throws makes sense; there is a necessity to the pain, as it brings order to chaos. For me, it came in the form of permanently losing my Twitter privileges for the sake of Mtn Dew Major Melon Zero, and I wouldnât have it any other way.
My Twitter surrender origin story starts on Valentineâs Day, in Oxnard, at the Chevron off Victoria Ave. and the 101 N. It felt spontaneous as I parked in front of the gas station (I didnât need gas) and walked into the store wearing a silk pink skirt and a black crop top. I dressed up for the holiday, and so I dressed up for this moment.Â
I was mostly stalling when I got to Chevron, flippantly browsing the drink aisle. Of course I wanted to try the sugar-free version of the new Mtn Dew flavor, but these seasonal drops are hard to track. Much like a Missouri blue jay, spotting a new Dew flavor is common enough that it will happen! yet always feels special to catch. And so, without even knowing I was looking, I found her in the bottom row of the aisle. I swooped the bottle up with a sense of inexplicable magnetism, the brightness of the perfectly pink liquid matching my skirt and spirit. My first sip was small and slow, as if to avoid the accidental greedy consumption of a golden ticket. Later that night, drunk on artificial flavors & official love, I tweeted a photo of my hand cradling the half-full bottle in my lap. I held her in a maternal way: firm but loving, secure but free. The tweetâs caption was â.@MtnDew if u discontinue thisâŠI will hunt u and I will kill u.âÂ
The next morning, I awoke to a permanent suspension alert from Twitter. I was cited for threatening violence against an individual or group of people. It was sent to my gmail account in the stillness of 2am, so as not to directly confront me during cognizant hours. To say I did not expect the email would be an understatement. As I sent out the tweet the night before, I ignorantly envisioned Mtn Dew retweeting me with a side smile emoji, or coyly replying âcome and find us :)â (the fact that I was fantasizing about Twitter interactions with a major corporation could be dog-eared for a later study).Â
Love is expressed in peculiar ways. The expression need not be understood, merely felt. The expression of my love for Mtn Dew Major Melon Zero on Twitter was misconstrued, as Twitter did not take the time to process what my words represented. I love this soda flavor so purely that I want to ensure, perhaps control, its means of production, which was the sentiment behind my tweet. When I look at it this way, I can argue that my passionate pronouncement of a PepsiCo product was censored not based on my supposed violent incitement, but what I can only assume is the platformâs own apathy towards trying new Mtn Dew flavors.Â
The thing is, I already wanted to quit Twitter. Getting kicked off the site was a shock, then a schtick, and now a symbol of the relief I've found in 2k21. I already quit alcohol this year, and as I strive for a more refined existence, my tolerance for Twitter has also plummeted. As long as the ban doesnât impede upon my Dew consumption, I actually feel released.
I do have a Rolling Stones song stuck in my head: "Can't You Hear Me Knocking?" off Sticky Fingers (1971). Combine Canât you hear me knocking? with my favorite philosophical thought experimentâif a tree falls in a forest and no one is around to hear it, does it make sound?âand the result is my occasional paranoia surrounding life sans Twitter. When I have funny thoughts, I still feel inclined to tweet them out as proof that Iâm alive. I remind myself that it would lead to attachment and comparison, that Iâd get thrown into the trenches of self-doubt, sucked dry of self-validation and self-love. Itâs strange, but sensible, that Mtn Dew relieved me from another prong of addiction, just as it relieved me from alcohol (when one stops drinking, the nonalcoholic beverages in their life become very true friends in the process).
On Valentineâs Day, I acted as a martyr for my own true self when I sent that tweet. I can now show my love for Mtn Dew Major Melon Zero in bigger and better ways; more intentional ways. Since my feelings for it donât hold a place on Twitter, they can be held more voraciously and unadulterated everywhere else. I fortuitously rescued the Dew, to have and to hold in my real life, one free of character limits and censorship. But as the saying goes, âWho rescued who?âÂ















