The first Arab Fashion week
By Carla VIGNAU.
The first Arab Fashion week for men started Thursday in Dubai, an unprecedented and exclusively virtual event, due to the covid-19 pandemic, with video clips or traditional fashion shows without audience broadcast live on the internet.
Arab Fashion Week-Men's presents about fifteen designers from the United Arab Emirates, Lebanon, Iran, the United Kingdom and France. The three-day event, broadcast live on YouTube, kicked off Thursday evening with a collection from the Emirati brand Amato, which has become international. Like in a video clip or a commercial shot in the desert, men are dressed in white, from lace t-shirts to more traditional Gulf costumes.
"The world around us is changing, as are attitudes towards fashion, and nowhere more so than in the Middle East," said Mohammed Aqra, director of strategy at the Arab Fashion Council, which represents the sector for 22 countries. "Arab Fashion Week-Men's showcases the scope of men's fashion beyond formal wear and streetwear, and paves the way for a bolder wardrobe for men in the Middle East," he added in a statement. While this is the first edition for men, Dubai Arab Fashion Week was launched in 2015, with the ambition to establish the emirate's name in the industry alongside the recognized fashion capitals of Paris, Milan, London and New York.
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