Bon Bon Bon Musings
Funny, sometimes you need a kick in the pants.
For quite a bit, I have been memorized by the refresh of downtown Detroit. So much so that I’ve dedicated many weekends and evenings trekking downtown for events and journeying to new sites to see. Well, and frankly, in the midst of my journeys I’ve found old gems hiding in plain sight as well.
What does this have to do with anything, really?
The answer is that even a seasoned Muse needs to be inspired into action at times.
I had lost my glow. I really had. Moving from a creative agency that did big projects for big global companies to the corporate world in a role managing MARCOM. A little yawning but on the side I still kept up with cutting edge campaigns, industry news and quietly searched for clever marketing that would help me find my zen place once again.
All of this preamble to celebrate that a tiny little chocolate may have just done the trick.
Enter Bon Bon Bon.
Tucked away in a micro-shop outside of Detroit, located in Hamtramck, Michigan, Bon Bon Bon has emerged as a tasty little chocolate ninja that has this Muse reeling.
After a short line, selection of my happy nuggets and awesome convo, the ride home felt like forever. I held this tiny package in my hands with an amazing wonderment - I mean look at the layers of brand messaging - reinforcing that yes, you will enjoy this nonconforming deliciousness like nothing you’ve ever seen before.
The box is actually corrugated packing material with nothing on it but cardboard. Well, that’s just the beginning. Bon Bon Bon chocolates are spunky and communicate their quirky personality with stickers and packing tape, speaking a message of moxie for those who take a moment to read further.
The specialty packing tape warns us all of possible disappointment! If we are envisioning fancy ribbons, shiny packaging, ruffled paper cups or crazy animal shapes, we will not find them here. Instead, Bon Bon Bon reinforces their brand over and again, from the ruff edged box to the words set forth - it is really this simple - “we believe that good people deserve good chocolate”.
A product of Detroit bracelet wraps it all tight with a statement to the side that offers a human perspective on why they take so much time and effort with their chocolates. Genius brand extension.
Just when you thought you had experienced the best on the outside, Bon Bon Bon takes it a step further with cool stamps, tape and tiny Bon boxes, enclosing your happy place one bite at a time.
This is a happy Bon, tucked away, waiting to impress with a final cut of the branded tape. How clever indeed.
Finally it is revealed. A tiny Bon appears as you cut through the final layer of tape. This nugget of happy has brought our brand journey full circle with the interior box stamping and unique shape that unfolds right before your eyes.
All of this, the entire ride, has awakened this Muse once again. A tiny little chocolate and the brand journey that enveloped it every so precisely has shaken me awake to the whimsical state that Detroit has cultivated.
This town has spent years revitalizing itself, laying fertile ground to quirky new businesses and ideas that truly have an edge. I’m outright giddy with enthusiasm that I’m located in this space, at this point in time, able to explore even deeper down the rabbit hole, finding more of this magic in Detroit and beyond.
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