This is a metaphor that describes how much work is truly involved in building a successful brand. 1. Internal Branding (Strategy) 2. External Branding (Design) INTERNAL - Strategy focused, it’s everything bellow the surface. Even though others can’t see it, it’s foundational. It’s the thinking that sustains the external. EXTERNAL- Everything above the surface. Anything that is part of your visual identity, such as logos, fonts, colors, etc. Build the entire iceberg, build with purpose. 💡 • • #CN9Space #brandiceberg #branddesign #design #brandstrategy #businesstip #branding #brandingstrategy #businessofdesign #brandidentity #branddevelopment #architecturebranddesign #logo #typography https://www.instagram.com/p/CKEmeLZLvKI/?igshid=pvq4acqsle7o













