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YogaVibes

Shaped the voice and boosted the online presence of a subscription-based start-up company streaming yoga videos. Wrote and edited brand-appropriate content for the YogaVibes website, including product copy and blogs. Strategized, wrote and scheduled all outgoing posts and campaigns on YogaVibes’ social platforms including Facebook, Twitter, Instagram, YouTube, Google+, and Pinterest. Partnered with other brands for blog exchange and social media giveaways.

Focus: Yoga, Media, Social Media, Blogging

See site.

#webcopy #blogging #socialmedia

Palo Santo Wellness Boutique

Got website up and running, including an e-commerce component, for client to use and fill in the gaps. Included site integration with MindBody software to render class and appointment scheduling a breeze. Photo by: Tim Eulie.

Focus: Yoga, Wellness, E-Commerce, B2C

See site.

#webdesign

Yoga Technician

Created website through SquareSpace and all editorial content in collaboration with photographer, Tim Eulie. Recently launched, this site blends beautiful photography that I’ve helped to inspire with my (very raw) take on practice. My intention for this site is to bring yoga practitioners together in a very real way, fostering an online and offline community of yogis that aren’t afraid to touch on the not-so-flowery aspects of practice (and life). So often the yoga community is saturated with a suffocating positivity and creates the illusion that all is rainbows and butterflies. I’ve found that others, too, are disenchanted with this vibe and feel inadequate as a result. The site is in-process and still, a bit rough, but I think it has potential to open up conversation where it is lacking. Even in its infancy, I’ve received some powerful feedback.

Focus: Yoga, Photography, Blogging

See site.

#blogging #webcopy #webdesign

Strength Technician

Put together a website, with an e-commerce component, through SquareSpace for a personal training coach specializing in the creation of elite strength training programs. Refined all editorial content, including site copy, product descriptions, emails, and blog posts. Oversaw brand photography and logo design. Currently directing social media and marketing strategy.

Focus: Sports, Coaching, E-Commerce, B2C

See site.

#webcopy #webdesign #blogging

Insurance Car

Wrote weekly SEO and how-to type blogs on car insurance topics submitted via WordPress.

Focus: Blogging, How-To, SEO, Insurance

See site.

#blogging

The Revenue Game

Edited and formatted bi-monthly blog posts in WordPress. Implemented SEO keywords and phrases, as well as SEO and blogging best practices. Also, formatted a version of the blog for client’s email list.

Focus: Editing, SEO, Business

See site.

#blogging

iPhone Repair Miami Beach

Wrote and published 4 blogs per month (via WordPress), featuring the client’s repair services. Implemented SEO keywords and phrases.

Focus: SEO, Blogging, How-To, Technology

Site site.

#blogging

The NEA Foundation

Refined editorial content, including weekly blog posts (via Springboard) and monthly press releases (distributed via PR Web/Vocus). SEO keywords and phrases included.

Focus: SEO, Editing, Education

See site.

#blogging

AgAmerica Lending

Contributed heavily to the blog, which featured general agricultural news and information, as well as agricultural lending topics. Wrote and edited monthly press releases and weekly blog posts. Managed a strict editorial calendar. Implemented SEO keywords, phrases and best practices. Helped to refine web copy, as well.

Focus: Lending, Agriculture, SEO, Blogging

See site.

#blogging #webcopy

RWC Warranty

Edited and inspired editorial content, including weekly blog post and monthly press releases, on home warranty topics. Implemented SEO keywords and phrases.

Focus: Editing, SEO, Home Warranty

See site.

#blogging

Time to Play Golf

Contributed heavily to the blog in its infancy, refined web copy and wrote monthly press releases. Implemented SEO keywords and phrases.

Focus: Golf, Social Networking, Blogging, SEO

See site.

#blogging #webcopy

Independent Insurance Agents of South Florida

Refreshed 5 pages of web copy, working in SEO keywords and phrases.

Focus: Web Copy, SEO, Insurance

See site.

#webcopy

Gluten-Free Labels

Created web and product copy in collaboration with Creative:MMS.

Focus: Product Copy, Web Copy, Health

See site.

#webcopy #productcopy

Pivotal Fitness

Refined the web copy, working in SEO keywords and phrases. Contributed heavily to blog, posting once per week. Collaborated with Creative:MMS, who built and designed the website.

Focus: Health, Fitness, Blogging, SEO, Web Copy

See site.

#webcopy #blogging

RMK Production Group

Created the content from scratch to appeal to potential members. Conducted extensive research to understand the technical pieces. Collaborated with Creative:MMS, the creators of the website.

Focus: Web Copy, ISO, Online Training

See site.

#webcopy

Energy Utility Services

Refreshed 5 pages of copy for the website to retain the company’s voice, while incorporating a professional edge to solidify and verify reputation for potential partners. SEO keywords and phrases were incorporated. This project was completed in conjunction with Creative:MMS, who built and designed the website.

Focus: Web Copy, SEO, B2B, Energy & Utilities

See site.

#webcopy

Fine Line Homes

Cleaned up the copy for the website to provide more value and target desired audience. Worked on in conjunction with Creative:MMS.

Focus: Web Copy, Home Design

See site.

#webcopy

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