Content with Soul

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About Ommwriter

Recently, in my quest to find a minimalistic writing app for Windows, I stumbled upon OmmWriter. It's a fantastic app (I'm totally hooked on to it both at work and at home) and the user experience is delightful. There are  a couple of things I came across when I was downloading the app:

The Download flow was fluid, simple and easy. These guys know their UX :)

All their content is personal and straightforward. No unnecessary jazz.

They have a neat little FAQ section titled 'Frequently Meditated Questions' that makes your life so easy!

Lastly, their About Us page has an almost poetic description of how OmmWriter came to be- I fell in love with the app while reading this :)

Now I've seen a lot of great About Us pages but this one resonated with me because it echoed exactly what I was thinking. I get distracted a million times while writing and that's exactly why they've built their app too.

Apart from being just well written, it puts forward a great case for their app. Reading it probably makes visitors say, "Yeah! I know what you mean - I need this." and that's exactly what great content needs to do.

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They wrote the freaking book on it!

I recently came across Ethnio, a tool that helps recruit users for usability research and I find their website really impressive. Not only is the design very fluid (I like how a visitor goes from one pitch point to the next) but the content is pretty compelling. I especially like this blurb. I mean, who wouldn't trust a usability research tool that wrote the book on time aware research! Check ethnio out here - http://ethn.io/ 

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Hipmunk's Unique About Us Page

I like Hipmunk's funky take on traditional team descriptions.

The descriptions are funny and they showcase the company's great personality. They're also completely in line with the company itself with references to travel such as 'Must have travel accessory' & 'Best Travel'.

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Wunderlist's Email Notifications

Wunderlist's email notification for pending tasks are strangely motivating!

I'm sure these emails enjoy a high open rate as they're pretty personal, have one call to action and are centered on tasks the user has set so there's a definite connection.

Of course, the design helps too - so clean!

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The Buffer Blog's Subscription Blurb

There are a lot of great things about Buffer and good content is one of them. Both the founders are expert bloggers and this comes across in the Website content as well. I like this subscription blurb because it's simple and extremely personal. Also, it does a great job of reassuring a user that they won't be spammed.

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Zendesk's Infographics are sweet eye candy!

Quite an unusual Call to Action. Definitely makes me want to click :) I think Calls to Action are an integral part of any marketing strategy and it's certainly not OK to use just 'Click here' anymore. If you want to learn more about drafting the perfect Call to Action for your website/blog, I recommend you read Hubspot's Guide to Mastering the Design & Copy of Calls-to-Action.

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Twitter's Password Strength Prompt

On setting your username as the password, Twitter responds with a straightforward 'Too obvious'.

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Feedburner Dashboard

I burned Content with Soul's feed with Feedburner last night and signed in to check out some statistics.

Obviously, with it being fairly new, there wasn't much to see but I really love the check back later message :) 

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Fun Stats on Freshbooks' Website

I recently came across these quirky facts on Freshbooks' website.

I think it's a great way to depict a brand's popularity without using the generic 'Used by over 1 gazillion people worldwide'.

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Getting started with Google+

I like how Google asks you to be awesome while setting up a Google+ profile :)

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Balsamiq.

I've used Balsamiq Mockups at work in the past and have always loved the simplicity behind it but I never really took the trouble to look Balasmiq up. I'm so glad I did today! Balsamiq's website and all their blogs have a really genuine and transparent voice that comes across effortlessly.

I think great products combined with a company that's personal and real in their communications is an almost unbeatable combination and Balsamiq really gets it spot on! The picture above is from their Company page and it describes them beautifully.

Oh, and I love the line - Life's too short for bad software. It really is.

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6Wunderkinder's Team Page

6Wunderkinder, the Berlin based startup behind productivity apps Wunderlist & Wunderkit, is a company I admire for many reasons.

Their website is beautiful and their content is always fun to read. You'll probably see me including a lot of examples from 6Wunderkinder over time - they're just that good! The picture above is from their Team Page, which BTW is probably the best I've ever seen! I could barely decide which profile to pick but I love that they describe Charlette Prevot as a 'Wunder'woman & that they've given her this endearing, slightly stalkerish personality :) Also, that picture is amazing! 

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Making it official with Sprout Social.

I've been trying out Sprout Social to manage my company's Social Media Channels and I love the way they're asking me to upgrade :D

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Headline on Get Satisfaction's Partner Page

Headline on Get Satisfaction’s Partners page. Makes them seem more human :)

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While Signing up for Disqus

While signing up with Disqus. They promised not to spam me and I definitely believe them :)

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MailChimp's Corporate Communications Guide

Just one of the gems I found in MailChimp's Style Guide for internal copywriters.

I wonder if you actually get this message when your email has a high open rate, because that would make my day!