Content Writing Services in India

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Actionable Content Marketing Tips for Digital Marketers

Content Marketing is an amazing tool to promote your business and build a quality audience. Content Marketing is redefining the marketing world with updates and innovations; therefore, an effective strategy is important. Content Marketing is nothing but a strategy that is relevant, concise and generates good results for your business. Contenu is the best content marketing agency in Pune working with clients across different domains and creating an impactful content marketing strategy. Here are professional and actionable content marketing tips for all digital marketers.

Understand your audience

Your content marketing strategy should align with your audience because they are your ultimate target. Understanding the buyer’s persona and customer preference is a must for content success.

Define your content marketing goals

A content without defined goals is nothing but a waste of time. A good content marketing strategy is the one which has clear objectives and done with proper research.

Create a Content Marketing Calendar

A content calendar is a must. Without a carefully planned content calendar, you cannot accomplish the desired results. It gives you time to plan your content and schedule it on all platforms.

Optimize Your Content

Along with creating unique and quality content marketing strategy, you need to optimize the content according to the latest search engine algorithms, keywords, and all the SEO strategies. Content is effective only when you optimize it strategically.

Write…Double Check…Re-write

Proofread grammatical and spellings errors in your content before you publish it. Content is the digital identity of your business, therefore, thrive to develop impeccable content.

Make the most of visual content

Visual content (such as videos, infographics, audio, images) is reshaping content marketing. A content marketing strategy planned with visual content gives better results and helps you connect with an audience.

Be Consistent

You posted 6 blogs last week and not posted a single blog in coming week then you are doing it wrong. Content Marketing is not a onetime task, you need to work on it constantly for improved results.

Re-purpose your old content

Many marketers don’t reuse the old content and that is the biggest mistake they do in Content Marketing. By re-purposing old content, we mean to use it in making infographics, videos or publish it on guest posting sites to get good quality backlinks to your website.

Add Call-to-action

What is the use of your content when you are not redirecting audience to your business? Call-to-actions are important for generating good leads. Don’t forget to add an email address, social media links and contact no at the end of your content.

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Content Writing Trends of 2019

Content writing has undergone a paradigm shift in the past decade. Every day there is something new in content writing and you need to be updated to stay ahead in the competition. Content writing is the center of connection between brands and customer.

Great content is something which adds incredible value to its readers. Earlier content writing was limited to website content and article writing, but now it is more than that. It is the technique you can use to boost your brand presence and awareness.

Content writing in 2019 needs to be authentic, transparent and valuable to your readers. If you are struggling to plan your content writing strategy, here are the top content writing trends you can’t ignore in 2019.

New Content Formats (Audio, Video, Short Stories)

Content is not limited to writing a blog, it has become a center of your marketing strategy. You need to be creative and original before writing any content. The current trend is to post mixed content writing formats. You will need to add new content strategies for audio-video formats. You need to be active on all these content formats and generate unique content for your audience. With the advent of smartphone and technology, your audience is online more than it was before. Leverage these advanced trends in your content writing.

Customer Centric

Needless to say, your content should be customer-centric. They are your primary target audience. Understanding your customer should be prioritized by content developers. Effective, efficient and concise content is loved by the audience. Your content should add value to your readers. Customer-centric writing is an integral part of content writing. You need to incorporate their language, their style while writing content. 2019 is the year where everyone is bombarding customers with promotions, you can attract them with quality and genuine content.

Transparency & Authenticity  

What you write reflects your brand. Be more cautious about what you write and for whom you write. Writing customer-centric content is important but along with that, you need to be transparent and authentic in your content writing. Your customers are looking for quality content. So you should focus more on writing authentic content. Your content should be genuine, gives a clear message about your brand and generate quality leads to your business.

Embrace Technology

Innovative technologies like AI, AR are changing the world of content writing. You can now easily get access to the best content ideas with these technologies. With such advanced technologies, customer segmentation and content planning have become easy.

Search engine and social media platforms may bring some changes in their algorithms in 2019, so keep an eye on your content writing strategy and be updated. Go beyond writing regular blogs, articles for your brand. Adapt technologies and be authentic with your content writing. Align your content writing with your other marketing strategies for better results.

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Why do you need to hire a Content Developer for your Business?

You have a great product, you deliver amazing service, you’ve got an awesome website developed and a spectacular social media presence to simply die for. Ever wondered why it is still difficult to generate leads for your business?

If you’re one of those entrepreneurs wondering what’s pulling you back from connecting with your potential customer base and what exactly is going wrong with your digital marketing strategy, we’ve got some news for you. As hard as it seems to hear, you just failed to tap the power of content marketing for your business.

Let’s be honest here – not every entrepreneur or business manager has the skill (or the time) to write ‘killer’ content. By killer content, we mean content that:

Generates Interest

Engages the audience

Creates Awareness

Starts a Conversation

and, Closes More Deals

What Can Professional Content Developers Do For Your Business?

For all we know, you could be a great writer. One who writes crisp and clear e-mails. One who could create a brilliant presentation with all the relevant facts and data worked in. But, do you really know how to focus on user-intent when driving your content strategy? Or, do you know what all content formats and styles work well with your target audience? Probably no.

You may know your business inside and out. But this knowledge alone can’t do wonders in bringing the online presence your business deserves. When you hire an experienced content developer from a leading content marketing firm, you take the first step towards marketing your website well.

Here’s why you must hire a content developer for your business:

Content writing is no easy feat. While almost everyone can write, not all of us can write effectively. That is where a professional writer makes all the difference. With skills to pen down your business messages with great precision and clarity cleverly and clearly, content writers can keep your audience interested in what they are reading. And the more engaged they become, the higher are their chances to convert into customers.

It takes time to write compelling content. You can’t just ramble your thoughts on your website, thinking it to be a job well done. Simply because it’s not! Producing high-quality content isn’t merely about writing. It involves a lot more than that. From the selection of an interesting topic to conducting relevant keyword research, writing, editing, proofreading, optimizing the content, revising, and repeating this over and over again. It takes all this and much more to get a writing piece that’s informational, well organized, and complete.

Taking the horses-for-courses approach is the sine qua non of audience-centric content development. As an entrepreneur, you have many areas to put your focus on – sales and operations being two such important areas. No matter whether you can very well dab hand at content writing, your business needs you to do more than just concentrating on content writing. When you bring in a professional content developer you can focus on scaling up your organization, and your content developer will focus on creating content that’s tailored for different channels. And that’s a win-win situation, indeed!

Let’s just face it, customers aren’t interested in boring, monotonous words, spread across a page. They want words that inspire them to know more about your brand and its identity; your business offerings and their values. That’s what storytelling helps content marketers with. We live in a time where people love to share experiences. If your brand doesn’t have a story to tell, it is just leading up a blind alley. Content developers understand the significance of storytelling in content marketing. They help in crafting a meaningful, well-connected content strategy, driven by customers and their reading aspirations.