7.1 Final Prototype: MagnetiGo
My Gap: In what way might I make access to my commuter card more convenient?
Key User Needs:
The card can be kept in something I already carry or wear
The card is easy to use
The card is easy to add value
The card is secure
The card is durable
The card looks good
! The card can be kept with my (smart)phone
Insights from Week 5 Concept Testing:
Needs to support any phone model (not just iPhone)
Needs to support different card types (not just commuter card)
Cannot interfere with function of the phone
Must have a slim profile (not bulky)
Final Prototype:
One unintended side effect (positive) of this design is that it fits very easily into the palm of my hand. I used this design on my commute this past Friday and it was WONDERFUL. I could use my iPhone with one hand (reading) or two (responding to email), it fit into my purse easily, and the product didn't fall off at any point in the commute. The magnets were super strong - in fact the only problem I ran into was when I placed my phone on a metal table and when I lifted my phone, the prototype remained magnetized to the table!
Prototype Name:
I used Lingzini to put together a couple of name options:
I then took my favorites and graded each of them based on name length, positive/negative association, spelling, tone, and pronunciation. Based on the outcome, there were 2 names that I really liked: MagnetiGo and QuickiTap. I like that the "i" in the name makes a subtle reference to the iPhone. It ultimately came down to making a stronger association with the core product design (MagnetiGo) or functional purpose (QuickiTap).
At the end of the day, I decided to go with MagnetiGo because it rolls off the tongue nicely, is fun to say, and is more interesting.
Next Steps:
I would like to use a better plastic case. This one was a cheap name tag holder and the plastic is a little rough around the edges, which doesn't feel nice against my hand. I'd also like to position the magnets in a pretty way instead of just a random spacing on the back. Even though it can't be seen, I think laying out the magnets in a flower shape would make it more attractive. Finally, I'd want to make some for my friends and coworkers to see what they think of it and further refine the artifact.











