Craig Arend @craigarend - Tumblr Blog

Multiple Solo Vogue Interviews

CLIENT: Vogue Brazil. I’ve shot a 5 page editorial of Vogue It Girls for the December 2014 issue. As well, I’ve shot multiple street style slideshows for Vogue Brazil during Sao Paolo Fashion Week. Further, I was interviewed by Estadao, Sao Paulo’s most widely circulated newspaper.

In October 2015, I produced “Mirror to the Soul” the world’s first comprehensive coverage of a global fashion week. For the first time in world history, viewers across the planet were able to experience all key cornerstone experiences of any fashion week. From first looks, to street style, to hair and make up to front row next to Nataliya Vodianova, it’s all in Mirror to the Soul.

Day in Life: Liu Wen

Day in Life: Kate Foley

Day in Life: Model Charlie Paille

Day in Life: Model Leslie O'Kelley

Day in Life: model Charlotte Kemp Muhl

Day in Life: model Kyleigh Kuhn

City Series: Highline Park, NYC

Hotel Series: Panza Verde Resort, Guatemala

#Travel Series

PHOTO BRANDING SPECIALIST

With Dree Hemingway (grandaughter of Ernest Hemingway), at Chelsea Leyland's Birthday Party

With Jessica Stam (top model), at a New York Fashion Week Party

With friend and American Vogue IT girl, Kate Foley (buyer Opening Ceremony)

With Net-a-Porter.com founder Natalie Massenet, current President of the British Fashion Council

With a crowd of onlookers, giving the impression that I'm truly "famous"

As repetition is the mother of learning, so repetitive distribution of photos associating a brand with celebrity symbols of society increases that brands independent celebrity status. Symbols can go beyond celebrity people to symbols associated with celebrity: crowds of onlookers, red carpets, people asking for autographs, paparazzi in the background, flashes from camera's, fancy cars, champagne glasses, luxury.

I would bring this knowledge to the table because I've practiced it myself.

#photo branding specialist

Contributor to NY Times Print Sunday Fashion & Style Edition

New York Times, Shorts Have Men Showing A Little Leg

New York Times, Shades of John Lennon, or a Professor

New York Times, by Cathy Horyn, A New Star In The Front Row

#contributor to New York Times

PROVEN TRACK RECORD in Social Media

If you were a billionaire, would you invest your money with a stockbroker who was broke or with a stockbroker who was affluent as a result of his investments? Similarly, corporations today spend fortunes on staff who don't have a proven track record with their personal accounts to justify their salaries. My personal accounts and history prove my know how.

284,470 Tumblr Followers, over 100,000 page views per blog per month

32,000+ instagram followers on personal @

382,684 instagram followers for @nytimesfashion corporate account

International Man About Town/Party Host

I've hosted parties everywhere from Stockholm Fashion Week to New York Fashion Week to London and Paris Fashion Week's. My social versatility allows me to bring in different cliques and socio-economic groups to parties.

#party host

6 solo global Vogue interviews for founding Models Off Duty