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Fall Into Autumnal Marketing Initiatives

Leaf-peeping, candle apple-dipping, pumpkin carving—fall is an unusually busy season, and that’s assuming you’ve already done the back-to-school frenzy and requisite yard cleanup. Marketing initiatives for your business should also be included in this flurry of autumnal activity. Fall is its own New Years of sorts, a chance to freshen up your business, reassess your goals for the coming year, and…

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#Marketing Strategy #marketing tips #marketing tools

Rebranding 101: Starting from Scratch?

When embarking on a rebrand, one key factor stands out above all the rest: consistency, consistency, consistency. Whether you are giving a long-standing brand a facelift, altering the direction of your business, or targeting an evolving audience, syncing your design and voice across all platforms is essential. In this mobile age, your website is the best business card. While redesigning logos and…

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#branding

Ahead of the Curve: Redesigning Your Website in 2019

Think of your favorite website—we’ll give you a second. Can you see it? What do you like about it? If you took the specific content out and replaced it with anything at all, would you still like it? If the answer is yes, this means that this particular website stands out to you because of something in the design. Whether it’s the color scheme, organization, minimalism, or pleasing speed of the…

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#Website Design

How Can We Show Love to Our Clients?

This February, the love doesn’t have to stop with Valentine’s Day. In fact, any time of year is a great time to show your clients how much they matter to your business. If you’ve been following our blog, you know that we’ve offered up many a tip on how to foster trust between your business and your clients, how to stay honest, and how to make sure your clients know you’re listening when they…

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#marketing campaigns #storytelling

Here's Why You Should Be Sending Patient Newsletters

Here’s Why You Should Be Sending Patient Newsletters

Newsletters are a convenient way to communicate with your patients. Not only are newsletters a great way to promote specials, sales, and new procedures or treatments that your practice is offering; they can also help your practice with retention, marketing, and personalizing your office brand and patient-based messaging.

Patient newsletters have 3 main goals:

To maintain relationships with…

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#patient newsletters

Showing Gratitude: A Line-up of Our Favorite Marketing Tools

If you’re stuck in a marketing rut and wondering how better to reach and attract clients, rest assured: there are countless tools that will help you get there. Need a smoother, more personal way to connect with customers? How about professional-level graphics? And where can you find training on the largest social media platform available? Where there’s a will, there’s a tool, and boy are we as…

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Going Outside: Should You Hire a Marketing Consultant?

Let’s face it: you’re a busy person. As a business owner, you’ve got staff to hire, product to maintain, clients to satisfy, not to mention a reputation to uphold and a reach to expand. Dreaming up creative marketing plans may seem like a daunting or frivolous task in addition to the day-to-day operations. The last thing you want is for a marketing campaign to go awry simply because you were too…

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True Colors

In the age of social media, everyone’s a critic. Everyone is also a photographer, a movie reviewer, a business consultant, and an art director. Social media users are constantly advertising where they’ve been, what they’re eating, who they’re with, and what they’re buying. Humans are innately curious creatures, and this up-to-the-minute window into the lives of others feeds our fascination with…

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Print is So Not Dead

How many times have you heard the foreboding words “Print is dead” in the past year? The past five years? Ten? (Are you sensing a theme?)

No matter how often this chilling phrase is uttered, it never quite seems true. Sure, newspaper giants have folded, retailers have gone completely digital, and there are folks alive now who do not know what the words “Yellow Pages” mean. But think about how…

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#print

Simple Tips to Selling Your Service

If your business specializes in services, what exactly do you bring to pitch meetings? You can’t exactly load up a suitcase with samples and display products, unless you stock up on printouts detailing your offerings–and clients come to pitch meetings to be wowed, not to read more paperwork (they do plenty of that elsewhere).

Services are often something that cannot be understood until they are…

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What Clients Want

In the seemingly endless rush of running a business, it is sometimes unnervingly easy to forget the most crucial element to the success of your business: the client. Major rebrandings or renovations, looming bills, staying ahead of the competition, that one light switch that just won’t work in the bathroom–who has time to think about the client in this onslaught of responsibilities?? Though it…

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#business #client focus #surveys

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