Raising the Flag on Iwo Jima used as the base image, replaced with men wearing traditional Maldivian clothing, raising the first Maldivian flag (which was in all red).
Simplest possible 6-frame gif, I suppose. Wanted to make something with typography. I think I got the idea from a logo design I saw for a company called “drop”. Used the CYMK color pallette cause I just like them.
Logo design for Lost Humpback Soda (Work in progress)
The story behind the brand:
TL;DR version: Guy gets lost, had a soda to drink, met a humpback whale,
came back and opened a company in the memory of his adventure.
It is the year 1887. Forester Gump was a businessman who owned a very successful whaling business. He had accumulated all the wealth that any man could dream of and he was only in his 30s. Yet, he remained a very humble man.
One lazy morning, he decided to set out on a fishing trip on one of his small sailing boats but his keen sense of adventure eventually got him in trouble. A sudden gust of wind tore his sail apart and he was too far away from shore to try to row the boat back.
He was not bothered too much about it. He decided to just sit back and enjoy the time he has on his own, away from the busy life back home. The only thing he had to consume was a bottle of this new, supposedly revolutionary drink called a soda, by this small company called Coca-Cola. He took a sip and found it to have a very interesting taste. It was nothing like he ever tried before. Then he heard something. It was splashing water, starboard side. Could not have been the waves because the wind has almost completed died down. When he turned to look, he was surprised at what he saw. It was a humpback whale!
The whale was looking right at him. It could not even be an year old yet. Definitely strayed from his pod. But it’s gaze was what really captured Gump’s mind. He slowly walked towards it. It was not afraid of him, just curious. He sat down on the side of the boat, right next to the whale. It did not seemed to be in a hurry to go either. Seems like Gump found the most unlikely friend during his time lost.
The pair spend a couple of hours together. They could not communicate, yet there was a bond created between them. The irony in the situation was consistently running through Gump’s mind. He’s made himself rich off killing this whale’s family. Then he heard something, port side. It was a humpback surfacing, a large one. Then there were more. A lot more. It seems the pod has come back to get the lost calf. One massive tail flap on the water and the lost humpback was gone. It joined the pod and they were all on their way. Coincidentally, there were some whalers following this exact same pod. In a matter of minutes, they came across Gump’s boat. It was his own whalers.
After Forest Gump returned home, he decided to change everything. He did not have the heart to continue whaling anymore. He decided to switch everything up. From that day onwards, Forester Gump’s whaling company was dissolved and from the ashes, rose the beverage company that ended up becoming a household name; Lost Humpback Soda.
The Great Wave off Kanagawa by Katsushika Hokusai, c.1830-32
This painting uses strong colors to drive the focus away from the softer background and shows clear movement by what it depicts; a wave. You can also see Mount Fuji set harmoniously behind the wave. The size of the wave shows how far away the mountain is from the wave.
Rocky Mountain Landscape by Albert Bierstadt, c.1870
The painting uses colors in a manner that clearly shows the texture of the elements. The painting works very diagonally, the main focuses being on the tree in the foreground and on the mountain in the background. The free space is of opposite color as well, bright in the background but dark in the foreground. You can also feel the immense size of the mountain in comparison to the trees.
Nighthawks by Edward Hopper, c.1942
Dull colors in the background and the contrasting brighter colors emphasize the focus of the image. There’s a very asymmetrical balance in the image, all the major elements weighing towards the right. A lot of free space on the left, once again supporting the area of emphasis.
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