Techniques To Optimise Your Website Performance
It is no secret that websites are vital for businesses. They play a factor in establishing a positive or negative impression of your products and services. Therefore, a website should always strive to be user-friendly, intuitive, and simple to use. But oftentimes, when it comes to building a website, designers tend to get caught up in things such as website layout, content, or design. One aspect of that that is often overlooked that keeps websites operational and fast is performance optimization. Website speed is a vital component of an effective website; it leads to increased user engagement, higher conversion rates, and a high SEO rating on search engines too. In this article, we are going to share with you the techniques on how to optimise your website performance.
What affects website speed and why is it important
 According to research, a user will wait anywhere between 1 and 3 seconds for a website to load before losing focus. If information is not displayed by your website before this time frame, it is likely that they will just close the window. Faster websites will improve the overall user experience, have higher conversion rates, and rank higher in organic search results. A slow and inefficient website will in turn damage your brand and cost you more money, so it is crucial to increase the speed at which your web page loads. But before we go over the techniques for optimising your website's performance, we first must understand web performance optimization and some of the most common reasons that cause a website to be slow. Web performance optimization refers to how quickly a userâs web browser is downloaded and displayed to the user and the study of how to improve it. Factors such as:
Large image sizes
Traffic volumeÂ
Bad network connection
Excessive widgets or plugins
Outdated browserÂ
Poor server
are common reasons that slow down your website's speed, Although they are common, they are not the only ones that cause a website to load slowly. There are a plethora of options you can take to improve your website's performance, but before that, it is highly recommended to first test your websiteâs load time before you begin troubleshooting.Â
Optimise image sizingÂ
Graphics and images are one of the core elements that makes up a website so it is no surprise that web designers make extensive use of its visuals. But, the load time of your website can be drastically slowed down if the images in the website are not compressed. Compressing images reduces the resolution of the graphics allowing the website to run smoother. Websites occasionally use images with x2 or x3 resolution, to ensure optimal display. However, by doing that, you are merely wasting bandwidth and making visitors wait longer than they have to. This becomes even worse i they have a sluggish data connection that further worsen the user experience. Use tools like JPEGmini or Kraken.io to reduce the size of the images while retaining similar quality.Â
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