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Testing Automation for Driving Faster Go-To-Market (GTM) - Impelsys

Increased efficiency of their businesses through automation – Impelsys QA provides automated real-time reporting and trend analysis to help

Do your products and applications have longer testing & release cycles? Do you spend a lot of effort on testing for regression defects? Chances are that you haven’t taken full advantage of testing automation that is very much needed today when new features releases and hotfixes are part of your day-to-day operations.

Automating Quality Testing

In today’s competitive digital world, businesses and their customers need to deliver uncompromised quality on their products and applications.  Hence, complete automation of the testing process offers a competitive advantage of faster product release cycles and improved Defect Removal Efficiency.

Why QA automation is the “in” thing?

QA automation is one of the key tools that have helped businesses to get their products to market faster, with fewer bugs and less downtime.

The main benefit that QA automation offers is speed. Manual testing is slow and tedious, however, with QA automation, testing can take place more frequently, making it easier to uncover issues and fixing the bugs in much less time.

QA Automation if brought under a delivery pipeline enables seamless releases and can adapt to the needs of the release cycle appropriately.

Incorporating automated testing into your development plan from the start can help your team anticipate problems and allows organizations to record tests that locate a bug, and re-run the same test with each change to the application to ensure that the application or product does not have any problems before releasing it to the market.

Currently, businesses and their customers are looking for the following immediate benefits.

Increased efficiency of their businesses through automation – Impelsys QA provides automated real-time reporting and trend analysis to help strategize automation and enhance efficiency.

Cost optimization and speed to market – Impelsys QA helps in maintaining managed test environments and utilizes adaptive testing frameworks to make automated test case implementation easy while reducing the overall costs of the product drastically.

Increased availability and enhanced customer experience – Impelsys QA implements a test process that helps to avoid failures which can enable organizations to save on costly repair and maintenance work for future application development.

Increased safety level of the application – Impelsys QA conducts a series of safety and performance tests that can prevent data leaks and increase security against hacking attacks.

Enhanced user experience – Businesses must create an optimized interface for applications that enhance the quality of the user’s experience in a meaningful and valuable way.

Ensure long-term profit – By investing in Impelsys QA, organizations can build their business based on quality and trust. Through early error detection, businesses benefit from quality releases of their products and applications.

QA Automation at Impelsys:Quality Assurance

Quality Assurance provides a set of standards required that the product should meet before it goes out to the customers. Impelsys QA Teams play a vital role in accomplishing the demands and expectations of the clients. To achieve customer delight, their product/application must exceed their expectations and their product to market should be a delight to use for their end-users.

QA teams work towards developing the business requirements and validates the end-product ensuring its conformance to the client’s demands. QA teams ensure the product developed is world-class and it is “fit for purpose”.

QA Automation

QA automation at Impelsys is carried out through various automated testing tools to run tests on the products or applications being developed. Rigorous testing helps to detect security vulnerabilities before the product reaches the market. Automation has helped in handling many of the time-consuming tasks that were earlier taking a much longer time.

More on Impelsys ’s QA as a Service (QaaS) – Our PillarsAccelerators

Stable, extendable, and unified automation framework for Mobile, Web, and API test automation

Expertise in performance testing tools like JMeter, LoadRunner, and APM tools like New AppDynamics

Processes & Methodologies

Extensive experience in Agile Methodologies, and TDD and BDD practices being managed end to end out of JIRA — Confluence — Zephyr/ Xray

Delivery Models

Managed services model

Flexibility to choose from varied other models like TaaS, Testing CoE, Managed Capacity

Impelsys Testing Capabilities

Cloud Testing

Application Testing

Regression Testing

Performance Testing

Unit Testing

Security Testing

Accessibility testing

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How Adaptive Learning Management System Elevates the Training Experience - Impelsys

Adaptive learning is the future of employee training as it gauges the ability of employees and adjusts to challenge them based on their uniq

Adaptive learning is the future of employee training as it gauges the ability of employees and adjusts to challenge them based on their unique learning needs. As each learner’s needs are different and so are their expectations from a learning program.

Adaptive learning uses technology to create personalized learning by tailoring the path and pace of learning for each employee based on data that is gathered throughout the learning process and deliver better learning outcomes. The adaptive learning platforms use data mining via skill mapping, learning object mapping, and content mapping to put together learning content for learners that’s optimized for their learning needs. The platform uses the data that it continually gathers when a learner interacts with any learning content and helps deliver components that are relevant to the learner.

Adaptive Learning Platforms

An e-learning platform should focus on the effective sequencing of modules so that a user’s learning experience proceeds in a step-by-step manner.  An effective adaptive learning platform successfully creates a perfect learning ladder. Further the pace at which employees learn vary from one another. Hence, an organization’s learning strategy must therefore be adaptive enough to adjust to the pace of each employee’s learning. The learning experience will be meaningful only if the learning platform ensures that every employee’s progress through the learning system happens only after they master what they are currently learning.

An adaptive learning platform must also take into consideration every employee’s prior knowledge base before letting the learners embark on their learning journey.  If the learning platform fails to take this into account, it will end up providing either a frustrating experience to the beginners or a boring experience to the intermediate learners. The employee’s desired learning goals will depend on his/ her current knowledge base and a good adaptive learning experience can only be created if the learning program is tailored to enable every employee to assess the effectiveness of their training modules by putting the learned skills into practice Hence, enabling them to master the skills needed on the job.

An e-learning platform will fall short of its main purpose if it cannot keep the employee engaged. Learning process takes a lot of dedication and commitment from the side of the learners to be effective. A learning experience needs to be motivating and enjoyable to keep learners engaged.  The e-learning strategy must not confine itself to directing and instructing employees so that they can proceed but should also promote interactive learning by which learners are made to think by themselves especially with regard to problem solving.

Finally, an adaptive learning platform should retrieve data based on learner responses and feedback and get insights from them. These analytics should be used to modify the elements of the adaptive learning platform so that the learning strategy is a dynamic one, always striving to provide a good learning experience.

Conclusion

Adaptive learning is here to stay and will be increasingly adopted in corporate training environments to manage training challenges. By custom-tailoring the learning paths continuously, adaptive learning fosters better learning outcomes and enhances the efficacy and performance of employees.

As organizations from various industries are challenged to provide continuous development that is effective and customized. With its data-centric approach, the scope of adaptive learning is exponentially growing to enable companies to keep pace with the evolving learning dynamics.

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iPC Scholar – A Content Management System (CMS) Integrated with Built-in Marketing Tools - Impelsys

iPC Scholar is an integrated platform that offers the capabilities to incorporate both, a Content Management System (CMS) and built-in marke

iPC Scholar is an integrated platform that offers the capabilities to incorporate both, a Content Management System (CMS) and built-in marketing tools to help promote your content on the same platform.

Our flagship platform – iPC Scholar has been engineered with a modular structure, so it can easily be adapted for the needs of the publishers and eLearning providers. Our platform facilitates the users to host their digital learning content and also rewards them with quicker and higher ROI by helping them grow their online traffic and conversions.

The built-in CMS features and marketing tools in the platform are stitched together seamlessly. These two, coupled with the eCommerce features on the platform, provide your own digital twin of the warehousing, marketing, and distribution of your digital assets.

Whether you are a Publisher, Society, or Association, or an eLearning provider, the built-in CMS on our platform provides immense value to you with the following features:

Launch multiple eLearning Sites (portals) from a single back-office: iPC Scholar has numerous, robust features that satisfy nearly every content hosting need.You can simplify the management of your multiple eLearning Sites /Portals with centralized control for all your portals from a single back-office administration. Maintain easily multi-geography or demographic-specific portals Reach out to the broader audience with support for multiple languages (including LTR and Double-byte languages) Activate or disable your content based on the geography (for example, some eBooks may not be available for a particular country)

Single source to manage all your learning content: It enables the admins to manage and update content in real-time, without the need for any specialized technical knowledge.Streamline your operations with one CMS to manage learning contents in multiple formats (eBooks, audiobooks, video courses, Courses, LMS) Save your time with minimal steps to maintain your digital assets across all your portals (e.g. uploading a revised edition of an eBook)

Easy to scale & instant content updates:Maintain a single source of truth for all your digital contents (irrespective of the number of end-user portals) Provide broader options to your customers with support for both the digital and print versions for eBooks/Journal Flexibility to sell eBooks even as individual chapters (chapter sales)

You can have an expansive catalog of learning content in your CMS, but it’s of little value if you are not able to reach out to the right prospects and when your customers are not able to locate the exact learning content (digital books, journals, courses, etc.) that they are looking for.

We take care of this with the built-in marketing tools on our platform. Here is a glimpse of what the platform has to offer:

Widget Marketing: iPC Scholar allows admins to instantly create widgets at the products level. These widgets can be embedded on any webpages (such as start pages, social networks, blogs) and mobiles. These widgets also have a built-in option to allow the customers to purchase the product with a single click. Expand your reach and get a higher ROI with no additional costs.

Supports SEO Web Crawlers: iPC Scholar has an SEO-friendly structure to support the web crawlers. As a result, your eLearning portal and its contents are indexed efficiently and helps you obtain a higher ranking on the search engines.

View Inside: This feature enables book previews that allow readers to have a look inside some permitted sections in the eBooks. You can pique the interest of the potential online prospects and convert them into actual buyers. You can attract higher sales by providing such previews. The sections and number of pages allowed for preview are completely in your control.

Social Media Sharing: Your learners can share the eBooks/Journals/ Courses they are consuming on social media (Facebook, Twitter, LinkedIn). This helps you at two levels: First, you reach out to wider potential prospects. Secondly, the increased sharing on social media helps you obtain a better ranking in the search engines.

Promote through Limited-time Open Access: You can set a predefined period for which your select learning contents can be Open Access. You are not only able to ensure initial customers for your new releases but also generate increased traffic to your portal.

Flexible Discounts Management: Grow your customer base and improve your sales with discounts, as your seasonal strategies, or for your off-season promotions. Enjoy the flexibility to configure discounts for multiple products at a time as a fixed percentage or a flat discount.

Banner Management: Get wider visibility to your key products, discounts, offers, news, and events on your learning portal with easy-to-use automated management of banners and carousels.

Pre-configured Notification Alert: iPC Scholar allows its admins to define events for pre-configured and automated email alerts to your customers. For example, you can intimate your customers of new releases in the areas of their interest. You can also alert your customers to the abandoned cart and encourage them to complete the payments.

Built-in analytics to gain actionable insights: Get better insight into your customers and anticipate their requirements proactively with the help of built-in analytics on user behavior. Create your promotion programs and advertisement campaigns empowered with these data.

Mailchimp integration: Our platform integrates with MailChimp and similar applications so that your marketing team can send customized promotions to your customers. With the help of tools like MailChimp, email marketing is thriving.

Content Bundles or Collections (eBook/ journal bundles): We help publishers to create eBook/journal bundles, thereby enabling them to aid audience development and increase their revenue streams. Such bundles also allow publishers to easily create entire product lines from an existing product and expand their content portfolio. Your collections can have a separate pricing structure than your individual contents.

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5 Factors to Consider when Choosing The eLearning Technology Partner for Your Organization - Impelsys

Strategic outsourcing of specialized learning solutions and services such as cognitive learning and courseware development technologies are

Strategic outsourcing of specialized learning solutions and services such as cognitive learning and courseware development technologies are common across various business verticals. When organizations are seeking partners to develop their learning technology solutions, it is important to rethink strategies. It is essential to exercise extreme caution and undertake due diligence when outsourcing adaptive or personalized learning solutions. The search for the appropriate vendor to partner with entails more than just examining working models and balance sheets.

Consider these five aspects when you choose an outsourcing partner for your organization.

DOMAIN EXPERTISE

Knowledge of collaborative, eLearning authoring and module mapping tools

Expertise in adaptive learning platforms, instructional design, visual design, testing expertise and storyboarding

Robust content delivery solutions

EXPERIENCE

Experience in designing adaptive learning solutions

Evaluate background in learning and training

Examine sample work, client testimonials, references, and organizational profile

TOOLS

Processes and management methodologies

Well-entrenched project management policies

Requisite mechanisms and a trained team

QUALITY

Evaluate demos and work samples

Study partner’s quality assurance systems

Ensure conformity to established rules

Use of licensed copies of tools and technologies

FLEXIBILITY

Collaborate with “right-sized” partners

Corroborate partner’s ability to increase and decrease team sizes depending on the project demands

Economies of scale — ability to have the right person at the right place

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Testing Automation for Driving Faster Go-To-Market (GTM) - Impelsys

Do your products and applications have longer testing & release cycles? Do you spend a lot of effort on testing for regression defects? Chan

Do your products and applications have longer testing & release cycles? Do you spend a lot of effort on testing for regression defects? Chances are that you haven’t taken full advantage of testing automation that is very much needed today when new features releases and hotfixes are part of your day-to-day operations.

Automating Quality Testing

In today’s competitive digital world, businesses and their customers need to deliver uncompromised quality on their products and applications.  Hence, complete automation of the testing process offers a competitive advantage of faster product release cycles and improved Defect Removal Efficiency.

Why QA automation is the “in” thing?

QA automation is one of the key tools that have helped businesses to get their products to market faster, with fewer bugs and less downtime.

The main benefit that QA automation offers is speed. Manual testing is slow and tedious, however, with QA automation, testing can take place more frequently, making it easier to uncover issues and fixing the bugs in much less time.

QA Automation if brought under a delivery pipeline enables seamless releases and can adapt to the needs of the release cycle appropriately.

Incorporating automated testing into your development plan from the start can help your team anticipate problems and allows organizations to record tests that locate a bug, and re-run the same test with each change to the application to ensure that the application or product does not have any problems before releasing it to the market.

Currently, businesses and their customers are looking for the following immediate benefits.

Increased efficiency of their businesses through automation – Impelsys QA provides automated real-time reporting and trend analysis to help strategize automation and enhance efficiency.

Cost optimization and speed to market – Impelsys QA helps in maintaining managed test environments and utilizes adaptive testing frameworks to make automated test case implementation easy while reducing the overall costs of the product drastically.

Increased availability and enhanced customer experience – Impelsys QA implements a test process that helps to avoid failures which can enable organizations to save on costly repair and maintenance work for future application development.

Increased safety level of the application – Impelsys QA conducts a series of safety and performance tests that can prevent data leaks and increase security against hacking attacks.

Enhanced user experience – Businesses must create an optimized interface for applications that enhance the quality of the user’s experience in a meaningful and valuable way.

Ensure long-term profit – By investing in Impelsys QA, organizations can build their business based on quality and trust. Through early error detection, businesses benefit from quality releases of their products and applications.

QA Automation at Impelsys:Quality Assurance

Quality Assurance provides a set of standards required that the product should meet before it goes out to the customers. Impelsys QA Teams play a vital role in accomplishing the demands and expectations of the clients. To achieve customer delight, their product/application must exceed their expectations and their product to market should be a delight to use for their end-users.

QA teams work towards developing the business requirements and validates the end-product ensuring its conformance to the client’s demands. QA teams ensure the product developed is world-class and it is “fit for purpose”.

QA Automation

QA automation at Impelsys is carried out through various automated testing tools to run tests on the products or applications being developed. Rigorous testing helps to detect security vulnerabilities before the product reaches the market. Automation has helped in handling many of the time-consuming tasks that were earlier taking a much longer time.

More on Impelsys ’s QA as a Service (QaaS) – Our PillarsAccelerators

Stable, extendable, and unified automation framework for Mobile, Web, and API test automation

Expertise in performance testing tools like JMeter, LoadRunner, and APM tools like New AppDynamics

Processes & Methodologies

Extensive experience in Agile Methodologies, and TDD and BDD practices being managed end to end out of JIRA — Confluence — Zephyr/ Xray

Delivery Models

Managed services model

Flexibility to choose from varied other models like TaaS, Testing CoE, Managed Capacity

Impelsys Testing Capabilities

Cloud Testing

Application Testing

Regression Testing

Performance Testing

Unit Testing

Security Testing

Accessibility testing

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Overcome Content Protection Challenges by Implementing Scholar 2.0 Digital Rights Management Solution - Impelsys

In today’s digital world, digital rights management (DRM) is increasingly important as it allows publishers or authors to control what payin

In today’s digital world, digital rights management (DRM) is increasingly important as it allows publishers or authors to control what paying users can do with their works. With the rise in online publishing, DRM adds a protective barrier to your digital assets to prevent unauthorized access.

For businesses, implementing digital rights management systems or processes can help to prevent unauthorized use and ensure secure distribution of digital learning content thereby protecting the intellectual property rights of authors, publishers, and other content owners. Hence proving, DRM is playing a growing role in data security.

Here is a list of DRM features that Scholar 2.0 offers to ensure content protection and security:

1.Lack of Security against Protecting Digital Content

Content can be the source of revenue for many businesses including Publishers, Societies & Associations, providers of eLearning solutions and, organizations whose business models revolve around the digital contents, and content-oriented organizations. Whether the revenue stream comes from direct sales of eBooks, journals, articles, training videos, or paid memberships or subscriptions, these digital assets and resources need to be protected and controlled from unauthorized access. If left unprotected, they can easily be re-shared, printed, copied, or illegally distributed, and thus losing out on the ownership and potential revenue permanently.

Secure your data with AES-256 Encryption

Impelsys deploys AES-256 encryption that provides a multi-level security layer that safeguards your content by limiting access to the same and restricting user actions. (e.g., copying, downloading, etc.).

DRM protects your digital assets in both online and offline content delivery models.

Accessing content in offline mode – In the case of offline use of the content, the downloaded contents are saved in an encrypted format within the Apps locally on the end device of the user. To ensure the security of the data, each time the content is accessed by an end-user, the content is decrypted and is encrypted back when the end-user closes the content in the Apps. This feature allows the users to access all offline content unusable outside the Impelsys Apps

Accessing content in online mode – When the user is accessing the content while he is connected to the internet, the transmission of the digital content takes place in an encrypted format. This makes the content inaccessible to unauthorized users.

1.Intellectual Property Theft and Cyber Attacks

Intellectual property (IP) encompasses a whole gamut of content. As content distribution models change, cybercriminals are developing more sophisticated attacks to gain access to data, content, and valuable intellectual property. Whether it’s a patent, copyrighted content, training or educational materials, market reports, it’s intellectual property and it needs to be protected, controlled, and tracked

Scholar 2.0 provides a complete control from a variety of document control and DRM policies to prevent Cyber Attacks and protect Intellectual Property (IP)  –

Restrict copying of content – DRM controls ensure content cannot be copied or distributed – the admin retains full control over access and users at all times.

Restrict or prevent users from printing the content – You can selectively allow your content to be printed based on the permitted page-range, percentage of total pages, number of pages, etc.

Provide control access – allow users to access your protected content through a custom-built secure portal to prevent all sorts of unauthorized access and leaks.

Enable/disable JavaScript – provide JavaScript Execution Privileges for the users. JavaScript allows controlling the elements of a web application responsive to the user. Users can enable it, disable it, or manage exceptions as required.

1.One size fits Subscription model Vs Multi-Tiered Subscriptions

As the market expands, many businesses that have traditionally offered a one-time ‘forever’ purchase are switching to selling subscriptions, whether monthly, annually or for a specified time period. A one-size-fits-all product does not apply any longer. Today, the user appreciates that they are charged only according to their usage, which in turn motivates them to use the platform more. Further, the need to manage multiple features can be leveraged by customizing the product as per the customer’s need.

Tailoring your own flexible business model with Scholar 2.0

By implementing the DRM solution offered by Scholar 2.0, you can customize and tailor your subscription periods depending on the requirement. It allows the platform tenants to get flexibility to administer different subscription period for the same content for different customers, depending on the subscription plans they have opted for.

Our solution allows the content owners to sell their content as part of a subscription model with a time-based restriction that provides access control to the content to coincide with the subscription period.

1.Unauthorized Access

The increasing use of e-commerce in digital assets makes the privacy problem even more acute. The ease of processing, obtaining, and transmitting digital content has led to many incidents where published works or proprietary content has been stolen, resulting in detrimental losses.

Licensing controls to authorize users and devices with Scholar 2.0:

Content Control – Provides complete control of the content by restricting access to pages/journals for the users, specific user roles or to logged out users. Facilitates content visibility restriction based on login.

Role-based access control – Restrict content access to specific users, to all users in your company, or just those that have been granted access to a specific set of documents depending on their roles. Restricting content access to a specific user ensures your content cannot be used by an unauthorized user and hence minimizes the risk of confidential digital content being compromised.

Lock access – Restrict access to articles/journals to logged in/out users or specific user roles

Content Visibility Restriction – Control the visibility of the content by selecting who can view – (everyone, logged out users, logged in users, specific user roles) depending on the requirement.

Expiry Control – Gain complete control of expiry dates for access to your digital assets.

Share Control – Restrict distribution and duplication of your digital content.

Block Screenshots – Stop users taking high-quality screenshots using screen grabbing tools

Device & concurrent usage locking – Provides control on the number of devices for each user. This feature can be leveraged to limit the number of concurrent usage on the number of devices, users, or products.

Pre-set expiry dates for access – Allows the Admin to set an expiry date on the document or media, after which the user will no longer be able to access it – irrespective of being online/offline.

Authentication and location security – Control the devices and locations the documents can be accessed from. DRM allows the admin to set lock access to resources based on their IP addresses, locations, or devices.

Revoke access for any user – The admin can revoke documents and/or user access and take corrective actions instantly, the moment there is a hint of a breach.

1.Risks of Sharing Passwords

Although passwords could protect the content from gaining unauthorized access. However, passwords can still easily be shared with others and open the gate to anyone with whom that password is shared, hence creating a serious threat.

Security controls offered by Scholar 2.0

No passwords or logins are required for users to access the content. The system automatically checks the user permission based on user-Id and allows access to the authorized devices.  Hence, users cannot share access information, and therefore the confidential documents with others.

Content is only ever decrypted in memory hence no insecure temporary files are created.

To ensure 100% security, DRM controls are part of the content and cannot be removed.

Scholar 2.0 is here to help

Here at Impelsys, we’ve created a DRM solution that is feature-rich and provides hassle-free content security. Scholar 2.0 has a full suite of encryption, access control, permissions, expiry, and file tracking in a single, complete document security solution.

To know more contact Impelsys for your content protection & DRM needs at [email protected].

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Benefits Of Using Gamification As An Adaptive Learning Strategy - Impelsys

‘Games’, the very word evokes pleasant feelings in our minds. We closely associate gaming with fun and relaxation. At best, problem solving

‘Games’, the very word evokes pleasant feelings in our minds. We closely associate gaming with fun and relaxation. At best, problem solving is the closest you can get to learning. But this assumption is so yesterday. If you are not surprised, then you can already guess what gamification is and how it works as an adaptive learning strategy.

Before we dive deep into gamification, we’ll look at adaptive learning. Adaptive learning is essentially computer-based learning that creates a personalized learning path to address individualistic needs. Gamification is not an integral part of adaptive learning. However, since adaptive learning aims to increase engagement in learners to improve learning outcomes, gamification can be successfully deployed as an adaptive learning strategy.

By weaving game mechanics such as leaderboards, points and badges, and other fun features of the games into the training modules, these gamified experiences feed into the innate sense of competition thereby motivating and encouraging the learner. Gamification revolves around deploying the game mechanics (which is fun and exciting) in non-game environments to motivate and engross participants. Gamification can be effectively used as an adaptive learning strategy for aspiring learners.

How Does Gamification Increase Engagement? Here are some benefits of gamification which leads to increase learners’ engagement:

Challenges the learner: Gamification increases the difficulty levels in the training which helps to keep the learners motivated. The increasing difficulty is intended to capture learners’ attention and to keep them engaged.

Enhances personalized learning: The learner can proceed at his/her own pace and become the driver of his/her own training experience. With personalized feedback and self-directed learning, the learners can track their progress and gradually climb up the difficulty levels by working on their improvement areas.

Improves retention: Gamification leverages game elements to induce a sense of challenge and competition which makes the learning experience fun and interactive for the learner. Such an engaging experience yields better training results which in turn drives better learner retention.

Track learners’ progress and provide immediate feedback: With gamification of online courses and training, learning and assessment are intertwined, which enable learners to assess their progress. Real-time feedback enables the learner to track their progress and make constructive changes to improve their performance

Recognize learners’ achievements: Gamification takes advantage of the learners’ competitive nature by providing rewards, such as points and badges at the end of each task. Such rewards validate the efforts of the learner and induce a greater sense of engagement in completing and participating in the training.

The underlying principle behind gamification is participation and reward. Gamification makes effective use of our innate desires for Competition, Achievement, and Status.

Gamification, as an adaptive learning strategy, is a much sought panacea. However, the problem arises when we look at what learning methodology gamification tries to reinforce. Gamification techniques tend to overstress getting things right and getting them right in the least time with the fewest attempts possible. This rewarding system based on right/wrong summative feedback may kindle intrinsic motivation and competitive spirit and drive learners to accomplish more. But it can also misfire. The right/wrong paradigm can unintentionally encourage learners to search for the shortest and cheapest means to pick out the right answers.

To conclude, it is essential that the learner not only notices his errors but also understands his erring pattern and rectifies prospective errors.

The probable solution: Coupling summative feedback with formative assessment.

This combination can strengthen retention capacity in learning without compromising the enjoyment aspect.

Gamification creates a gateway to enhance learning experiences for its users. Gamified features keep evolving which provides more opportunities to create much better and interactive scenarios for the learners. This powerful yet easy learning approach can be applied to various industries/sectors enabling the learner to acquire more skills and information in a fun and effective way.

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Why Choose Adobe Experience Manager (AEM) For Enterprise Knowledge Management - Impelsys

Today’s consumers are digitally savvy, more connected – and more demanding.  Businesses need to rethink their digital strategies and focus o

Today’s consumers are digitally savvy, more connected – and more demanding.  Businesses need to rethink their digital strategies and focus on delivering customer-centric experiences across various channels.

Before we delve into the details, here is a snippet of a discussion with our customer for their business needs —

During our Monthly Customer-Business Review, one of our strategic customers enquired about managing the enterprise knowledge and making it available to the users securely. Below mentioned were some of the interesting asks that they were looking for in a solution

An Enterprise-grade solution that is capable of providing the following –

Built-in Digital Asset Management features

Content Management features

Availability on the Cloud

Powerful Search capabilities

Task Management

Effective Video Management capabilities

Should easily help convert Visual Media

Provide Project Dashboard

An immediate response to our customer’s query – All that you are looking for is encapsulated and found in one solution and that is Adobe Experience Manager (AEM).

AEM provides a unified approach that allows businesses to manage their digital assets easily and efficiently. It streamlines organizational workflows, encourages cross-channel consistency, and delivers users experiences that are engaging and personalized.

Adobe Experience Manager (AEM)

Adobe Experience Manager is a leading Content Management Solution. Within a short span, AEM has established itself as a go-to-platform for knowledge management for enterprises, driving many corporations to build their knowledge systems using AEM.

AEM supports primarily five modules namely – sites, assets, mobile, forms, and community – together they make a great platform for knowledge and access management. All modules together provide a flexible and scalable solution to meet the specific requirements of businesses and are tightly integrated with Adobe Creative Cloud, thereby stitching up the processes of creating and managing content. The key capabilities including digital asset management & cloud support are making it the go-to option for user experience-based site development.

All in one solution that the customer needed

DAM (Digital Asset Management)

Content Management System

Creative Cloud Integration

Better Search

Task Management

Video Management

Visual Media Conversion

Project Dashboard

What more can AEM Give You

Helping some of our key customers, we at Impelsys have established an AEM practice that handles numerous projects under the AEM Portfolio. With top-notch UX designers to help customers envision their dream coming to life building prototypes to developers who bring it into reality by implementing it on AEM platform, we are executing some of the prominent projects at Impelsys.

Impelsys Adobe Experience Manager Capabilities

Extensive experience in End-to-End AEM development projects

Hands-on experience on Adobe suite including various AEM modules – Sites, Assets, Mobile, Forms, and Communities

Deliver expertise related to site maintenance, updates, upgrades, technical support

Provide RESTful web-services, external system integrations with AEM

Integration of Adobe Analytics with the AEM for web page insights

Creating & maintaining the custom workflows

Configurations of various OOTB components for user authentication & authorization

Played a key role in emergency response, site migrations, site availability & performance

Significant experience in content management & web development of platforms

Provide seamless client interactions, tracking & reporting for executions

Expertise in design, build, test, deployment of AEM applications

Facilitate top-notch quality solution delivery

Deliver tailored solutions to provide personalized customer experiences at scale

Impelsys is a hands-on Adobe Experience Manager Expert that can help you design, build and deliver a seamless digital experience and drive customer engagement. With our Adobe Experience Manager services, get the best of fully integrated CMS, DAM (Digital Asset Management), Digital Enrolment, and AEM Cloud Integration of your websites for a cohesive digital experience.

If you’d like to learn more about Adobe Experience Manager, get in touch with a member of our team to arrange a consultation.

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On the Path to Better eLearning - Impelsys

Learning paths are considered an integral part of eLearning and are designed to meet the needs and goals of each learner. They involve a lea

Learning paths are considered an integral part of eLearning and are designed to meet the needs and goals of each learner. They involve a learner-centered approach that lays stress on learner-specific goals and objectives as well as preferences. Here are some points to consider while creating learning paths to enhance learner experience:

Focus on the overall learning goals

While designing a learning path, it’s imperative to develop a plan that blends the eLearning course essentials with the needs and wants of each learner. The challenge is to offer online learners key takeaways and to enable them to fulfill their goals while still catering to their individual requirements.

Enable the learner

The key to creating a successful learning path lies in empowering online learners and giving them control of their eLearning experience. This can be achieved by enabling learners to choose the eLearning activities they wish to work on, ways in which they receive the eLearning content, and which eLearning assessments they wish to take up.

Create periodic milestones

By creating periodic milestones, learners get the chance to check their progress. Create weekly checklists that online learners can follow in order to stay on track and up to date.

Integrate a variety of learning styles

Online learners have their own learning styles and preferences; hence, it’s important to integrate a variety of online activities into the eLearning course. For instance, offer virtual lectures or podcasts to auditory learners and provide eLearning videos and image-rich content to visual learners.

Communicate with learners

Learning paths may be a personal exercise in learning, but it is critical to offer constructive feedback to learners. This will prevent them from memorizing incorrect information and also help them to learn from their mistakes. In the same manner, seek their feedback to improve the eLearning strategy and create better learning paths.

Conclusion

Creating a learning path can give online learners more control over their eLearning experience, making it more meaningful. At the same time, learning paths also give pedagogues the rare chance to observe learning behaviors and thereby improve the eLearning strategy.

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A Platform for High-quality Scholarly Journal Publishing - Impelsys

A journal publishing platform has the potential to help publishers, academicians, and universities promote journals and interdisciplinary collections on a single digital platform. This aids in making the publications more accessible to readers and also engages their audience.

Ijour.net publishing platform for iPC Scholar 2.0. is designed for scholarly publishers, education providers, and academic societies. The Ijour.net portal is a full-featured publishing platform for hosting journals and currently hosts around 320 journals. Ijour.net allows users to access content from various journals on a single platform with a tailored feature set. Built with Impelsys’ state-of-the-art technology, it will enable control over content features and capabilities with world-class reliability.

Our journal publishing platform can elevate your journal’s presence by providing an easy-to-use online journal publishing and content management platform tailored for improved management of scholarly electronic journals. It also enables better access to content and drastically reduces the duration of the end-to-end cycle of publishing.

The following are some of the distinct advantages offered that academic and publishing intermediaries can leverage by choosing our journal publishing platform:

Increase the outreach of the article

The platform enhances the visibility and searchability of publication and incorporates innovative and sustainable technologies to support scholarly publishing, allowing you to reach a wider audience pool.

Monitor impact of the published journals

The platform provides real-time feedback on how your publications are being downloaded, shared, and cited, and you can track and analyze the online activity around articles published.

Quick publication

The publishing platform enables you to upload the files easily without any difficulty. Once the file is uploaded, the program quickly processes it and automatically formats the layout in the approved template and publishes the finalized and reviewed article.

Enhanced reader experience

It ensures the best user experience for your targeted audiences with a responsive design that displays the content perfectly on any device or browser. To further enhance the experience, the platform offers:

Easy navigation,

Use of subheadings & highlights,

Provides a selection of varied colors, font sizes, and font styles

Enables quick content updates

Promote your content

It is one of the most essential and valuable strategies for publishers. The chances are that the content published is not reaching the relevant audience, and people are not aware of its existence. Hence promoting the content or upcoming project on platforms such as LinkedIn, Twitter, Instagram, and Facebook can help increase the readership as well as subscriptions in the long run.

Key Features

Here’s how our exclusive and state-of-the-art technology-enabled Ijournet will help you.

Easy to Use Search Functionalities – Performs basic and advanced searches based on parameters like keywords, publication date range, phrase matches, author, open-access type or restricted access type, etc.

Content Control – User Access Restriction Plugin – Provides complete control of the content by restricting access to pages/journals for the users, specific user roles, or logged-out users. It essentially facilitates content visibility restriction based on login

Supports PDF & JATS Format – Offers an intuitive user interface and well-defined workflows to manage journal hierarchies. The journal reader now supports the PDF and JATS format – an XML used for online scientific publishing.

Online Payment Gateways – Supports the purchase of journals/articles through payment gateway CCAvenue

Login Model and Authentication Access – Model support B2B, B2C, and IP-based login for B2B. Further, it also provides access to content outside the IP range through device pairing for B2B.

Social Login – Provides single sign-on using social media logins with Facebook, Google, and Twitter; hence, simplifying registrations and logins for end users.

Analytics for Personalization – Creates comprehensive journal classification of the most popular publications and articles based on real-time usage through data analytics.

Subscription Management – Supports purchased order activation/subscription through external system notification.

Report Management – Supports Counter 5 Reports, Orders report, Device pairing report, Subscription, Usage report, etc.

End-User Support – Key HighlightsAccess Profile, Manage Account & Passwords, and Billing Address Access Personal space with highlights on last accessed article information saved for later reads and purchased article details. Access to Order Details by an Order number, Date, Price, Payment Status, etc. Maintain personalization of the read content – maintain notes, highlights, and facilitates the export of notes and personalization.

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Six Ways to Boost the Effectiveness of Your Mobile Learning Strategy - Impelsys

Everything’s going mobile lately and eLearning too has tailored itself to support mobile learning. However, mobile learning strategy can be

Everything’s going mobile lately and eLearning too has tailored itself to support mobile learning. However, mobile learning strategy can be tricky to those who are unfamiliar with it. Therefore, we will start with the basics before going into the details. First we will discuss developing mobile learning strategy and then take up enhancing the mobile learning course.

The following are the steps involved in developing a mobile learning strategy:

Target audience and primary objectives: The first step is concerned with identification of your target audience and determination of your primary objectives for the mobile learning course. Target audience is the people who will actually be accessing the information you provide. Remember that usually the target audience for a mobile learning course is people who are pressed for time. It is highly likely that a person chooses a mobile training course because he wants to access the learning management system (LMS) from anywhere at any time. This would mean that the course content you design should only include information that is highly essential and can be comprehended in less time. Therefore, you will have to stick to relevant and concise course content rather than comprehensive and long.

Course distribution choices: The second step deals with determining how your mobile learning course is going to be distributed. You may be planning to make your content available for all mobile platforms or could be either one or two popular ones such as iOS and Android. In the ideal scenario, mobile learning course will be distributed in all platforms and all devices but practically this can be very difficult as this would involve tailoring your content as well as the graphics in it to mobile devices with different screen sizes, resolutions and other specifications. However, your course distribution choice should depend on factors like your target audience, subject matter and the content itself.

Security: Security is an important aspect of every mobile learning program. You have to make sure that your mobile learning platform has enough security measures including encryption and password protection to prevent unauthorized entries and allay other security related concerns. Keep in mind that smartphones are small computers which have the capability to download information and perform unethical tasks involving retrieval of personal information. Therefore, keep all information encoded or carefully guarded.

Social media: Mobile learning is extremely personalized and asynchronous as it involves each learner take his time learning and adopting a program or plan that suits him best. Mobile learning typically doesn’t involve any group activity or teamwork and learning takes place at an individual level. However, it is highly beneficial to integrate social learning strategies into your mobile learning platform. This means that with the help of social media you will be able to transform your mobile learning experience into an interactive as well as engaging social learning experience. Social networks, collaborative learning tools and group activities help to bring social learning elements in your mobile learning program.

Testing: Testing is the last step that precedes the official launch of your mobile learning course. Testing lets you identify technical errors or bugs and glitches that you overlooked. Quality control is a term used to refer to the assessment or evaluation of performance of developed work or product. Quality control is done to ensure that your mobile learning course works well on all platforms and devices you intended for it to work on. Testing is usually followed by revision where the errors that were identified are rectified.

Next step is launching but that is not the end of the mobile learning strategy. An effective mobile learning strategy always involves continual assessment of the effectiveness of the mobile learning course and strategy. Therefore, mobile learning strategy can be seen as a never ending exercise always in progress. Once you launch the finished product in the market, you need to continuously assess the performance of your mobile learning platform especially by getting feedback from the real users through surveys and other methods. A mobile learning strategy will only be successful if it remains effective as time goes on. That is why it needs to be constantly evaluated and subsequently improved upon.

Furthermore, ensure that the assessment system of your mobile learning platform is useful. The goal of assessment is not to ascertain that the learners are getting good scores. A good assessment system will let you know whether the audience understands what is being taught to them. If the learners cannot grasp the concepts clearly then the whole learning process is a waste of time. That is why the assessment system should measure how much the learners have understood. This involves asking interesting and thought provoking questions that engage the learners. Too much theory and long questions will only scare the learners away.

Now it is time to look at the ways to enhance the effectiveness of your mobile learning course. The following are top five guidelines:

Bite-sized lessons: Since the learners are using mobile devices and are also pressed for time, keep your lessons small. The learners usually access information on-the-go and prefer lessons that are brief and to the point. If you are thinking of creating videos, keep it brief i.e. in the range of 2-4 minutes. Short videos provide information in a convenient form which keeps learners engaged and also enables rapid absorption of information. Since your target audience will be accessing information from a variety of places, it is better to keep audio narration to a minimum.

Involve active discussions: Mobile learning experience is complete only when there is an opportunity to effectively communicate and collaborate with peers. Also, the learners should have the opportunity to interact with their instructors and receive support from their part. To make your mobile learning platform collaborative in nature, you can integrate mobile apps like Twitter chat or Google Hangouts to allow learners to interact with each other. Active discussions can keep the learners engaged in the learning process; it also provides enough motivation for them to continue wherever they find themselves in a tough situation. Discussions allow learners to share their experience and explore ideas at length. This gives every member of your learning program an opportunity to voice their views and opinions to fellow-learners without any need of the physical classroom setting.

Encourage participation: Give the learners an opportunity to apply their learning. For example, let the learners become instructors once they gain enough information. This not only gives them a unique experience but also helps in effective retention of information they already learnt. Give the learners an opportunity to explore the subject matter on their own and put the main ideas in their own words. Various mobile tools like survey poll and quiz creation apps aid in participatory activities.

Promote online research: Irrespective of the age of your target audience, promoting online research will only make the learning experience more effective and meaningful. When you integrate online research exercises into your mobile learning strategy, the learners will get an opportunity to explore the topic on their own and thereby expand their understanding of the topic. This can be used to supplement the core learning program.

Send notifications to their mobile devices: In order to keep your mobile learning course more organized, you can make use of reminders and announcements. These could include course updates and even links to additional information via push notifications on the mobile phones of the learners. This method helps to keep the learners updated and in touch with the mobile learning course.

An important point to remember is that every mobile learning course should evolve along with the needs of the users and the technological advancements and trends in order to be successful. A stagnant mobile learning course will never remain effective even if the best strategies were applied to develop it. Dynamism is an important element of every mobile learning course. That is why a feedback system is a must for a mobile learning course. Feedback gives invaluable insights into the needs of the learners and what changes need to be made in the mobile learning course if it has to overcome the challenges faced by the learners. Getting invaluable feedback also is not sufficient. Changes should be made in the mobile learning course as and when feedback is received from users by consulting eLearning professionals. Only if the changes are made will the feedback be useful.

Now you have learnt how to develop a mobile learning strategy and also how to enhance the effectiveness of your mobile learning course. Applying these guidelines and integrating your mobile learning platform with the methods mentioned in this article will help make your mobile learning course a truly memorable one for your target audience.

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Powering Your Content Strategy from Consumption Analytics - Impelsys

Over the last few years, there has been a great deal of conversation surrounding the drastic changes in publishing. With the Shift to digital, publishers are increasingly offering new innovative digital solutions in the forms of eBooks, eJournals, or apps, among others.

As the product portfolio expands to the digital world, publishers as content providers need to design and maintain a content centre that can feed into the growing diversity of business opportunities. Such paradigm shifts have empowered publishers to create new content strategies built around data-driven metrics rather than intuition or guesswork.

Publishers can leverage such algorithms to give life to a content strategy that aligns with the likes of the end-user. This helps to optimize the value of the content from a data-driven perspective. Consumption analytics designed for the needs of the publishing industry delivers valuable and actionable insights that empower them to make better editorial decisions and increase their readership.

Importance of Consumption Analytics for Publishers

Consumption insight is the analysis and interpretation of consumer behavior and trends. This feature helps identify who consumes particular resources and the purpose and motives behind their choices, thereby helping improve the effectiveness of these resources.

In the form of recommendations, actions, and measurements, these insights can be leveraged by publishers and authors to gain a qualitative and holistic understanding of their audiences. It further empowers them to design results-oriented content strategies to achieve their goals more effectively.

Benefits of Consumption Analytics for Publishers

To better understand why publishers need to apply Content Intelligence or Artificial Intelligence to their content to formulate editorial strategies and refine their practices. Here is a list of its advantages:

Facilitate classification of all content: Publishers and authors deal with vast content and managing its classification with manual intervention is a tedious and time-consuming task. This also bears an additional risk of producing inconsistent results. Putting an effective and consistent automatic content classification system operated by AI ensures quick and easy retrieval of the right content through machine learning. Such a system can help the publishers create an ordered content archive where it is easy to find what you are looking for and optimize its value.

Collect actionable data and KPIs: Consumption analytics applied to the content provides more actionable metrics than traditional web analytics tools. Relevant tags can be associated to provide publishing-critical insights by tracking segmented audiences and identifying areas of potential performance increase. Further, valuable data on the interests of the consumers can be used to determine the best performing content, which in turn can be used to perfect the content strategy to optimize its results.

Track and monitor reader engagement: Consumer analytics measures consumer engagement through various measures to provide publishers with meaningful insights into factors like- what content is interesting to their audience or which content is being read or watched and shared across the reader’s networks. Such metrics can help the publishers put their finger on what content drives the most engagement to measure content success.

Allow decision-making in real-time: Analytics driven by tracking consumer usage can allow publishers to understand the dynamics of their business, anticipate market shifts, and mitigate risks. When a publisher can realize the accurate measure of how engaged their audience is, they can use that information for their future content efforts in terms of topics, channels, and authors. Such analysis can enable the publishers to make more effective strategic decisions about creating, updating, and promoting.

Optimize content distribution: Content distribution is an integral part of any content strategy. An effective content distribution strategy requires understanding what content is driving the most engagement and which segments of the audience that content is engaging. Tracking engagement segregated by audience segments allows the publishers to disseminate their content across various channels to attract more readers, boost their brand awareness, and encourage them to click, act, and become customers.

Conclusion

When an effective analytics system powers publishers and enterprises, it can help them make decisions that drive profitability, grow readers, set new trends, and futureproof their business operations.

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Importance of Customer Appreciation - Impelsys

In today’s business environment, customers have an abundance of competitive options available to them to spend their money and time. It’s important to show you understand how valuable your customers are to you.  Although there many contributing variables considered in analyzing the profits of a company, customer satisfaction is an equally important catalyst to measure the success of a company. A company’s success is dependent on how well the customers are treated.

Modern consumers are paying more attention to how businesses engage with their customers and gravitate towards when they feel valued. Appreciating customers makes them feel individually valued, and not disposable. Businesses can leverage this consumer psychology by actively expressing gratitude to the customers for their business, their support, and their feedback to build stronger customer loyalty.

What is customer appreciation?

Customer appreciation is a term used for an act to measure a company’s effort toward its existing customers. A proactive approach to engage customers can make a huge difference for your organization. While traditional sales and marketing used to focus on attracting new customers however today’s leaders know that it’s equally important to acknowledge customers you already have. And expressing your gratitude to a customer for their business and loyalty can be the foundation of a customer appreciation strategy.

What is Customer Appreciation Day?

Expressing gratitude to customers is a significant factor for any business. This May 21st, 2021, we celebrate Customer Appreciation Day. Customer Appreciation Day is an event that some organizations leverage to create as an excuse to shower their customers with appreciation and thank them for their loyal patronage and trust.  It is important to take time on Customer Appreciation Day to express to your customers exactly what they mean to you and appreciate their choice to do business with you.

Here are some of the benefits of celebrating customer appreciation day:

Increased value in the market – Showering appreciation helps in showing that the customers are valuable to the organization hence making them feel valued and loyal towards your business. Companies that have more satisfied customers tend to have better reviews and feedback thereby gaining a competitive advantage on the market compared to those who don’t.

Higher retention rates – Like any partnership, customers who feel appreciated are much more likely to become repeat customers thus forming a meaningful and long-lasting relationship. If the customer develops a positive association with your organization, they are more likely to come to your business with their future needs.

Increase profit – Studies show that loyal customers who purchase products and services spend 90% more often with your business and 60% more at every purchase. Thus a loyal customer is five times more likely to return to your business than a customer who isn’t loyal. In addition to this, customer profitability tends to increase over the period for a retained customer as once the trust is built they are more likely to purchase more products or services.

Positive word of mouth – When a satisfied customer discusses your product or service positively whether it’s via word of mouth, online forums, reviews, or emails, it creates a good impression and benefits the business immensely. A loyal customer who feels valued helps to generate organic referrals and leads for your business.

Conclusion

While multiple facets dictate the success of a business, the customer dynamic should always rank when it comes to the forefront of any business’s agenda. Customer appreciation is one of the biggest investments an organization can make to ensure that their business harbor its current success, retains customers that are loyal to the brand, and continues to grow and progress. And Customer Appreciation Day can be used to leave a positive impression of your business for a possible subsequent opportunity.

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A Platform for High-quality Scholarly Journal Publishing - Impelsys

A journal publishing platform has the potential to help publishers, academicians, and universities promote journals and interdisciplinary collections on a single digital platform. This aids in making the publications more accessible to readers and also engages their audience.

Ijour.net publishing platform for iPC Scholar 2.0. is designed for scholarly publishers, education providers, and academic societies. The Ijour.net portal is a full-featured publishing platform for hosting journals and currently hosts around 320 journals. Ijour.net allows users to access content from various journals on a single platform with a tailored feature set. Built with Impelsys’ state-of-the-art technology, it will enable control over content features and capabilities with world-class reliability.

Our journal publishing platform can elevate your journal’s presence by providing an easy-to-use online journal publishing and content management platform tailored for improved management of scholarly electronic journals. It also enables better access to content and drastically reduces the duration of the end-to-end cycle of publishing.

The following are some of the distinct advantages offered that academic and publishing intermediaries can leverage by choosing our journal publishing platform:

Increase the outreach of the article

The platform enhances the visibility and searchability of publication and incorporates innovative and sustainable technologies to support scholarly publishing, allowing you to reach a wider audience pool.

Monitor impact of the published journals

The platform provides real-time feedback on how your publications are being downloaded, shared, and cited, and you can track and analyze the online activity around articles published.

Quick publication

The publishing platform enables you to upload the files easily without any difficulty. Once the file is uploaded, the program quickly processes it and automatically formats the layout in the approved template and publishes the finalized and reviewed article.

Enhanced reader experience

It ensures the best user experience for your targeted audiences with a responsive design that displays the content perfectly on any device or browser. To further enhance the experience, the platform offers:

Easy navigation,

Use of subheadings & highlights,

Provides a selection of varied colors, font sizes, and font styles

Enables quick content updates

Promote your content

It is one of the most essential and valuable strategies for publishers. The chances are that the content published is not reaching the relevant audience, and people are not aware of its existence. Hence promoting the content or upcoming project on platforms such as LinkedIn, Twitter, Instagram, and Facebook can help increase the readership as well as subscriptions in the long run.

Key Features

Here’s how our exclusive and state-of-the-art technology-enabled Ijournet will help you.

Easy to Use Search Functionalities – Performs basic and advanced searches based on parameters like keywords, publication date range, phrase matches, author, open-access type or restricted access type, etc.

Content Control – User Access Restriction Plugin – Provides complete control of the content by restricting access to pages/journals for the users, specific user roles, or logged-out users. It essentially facilitates content visibility restriction based on login

Supports PDF & JATS Format – Offers an intuitive user interface and well-defined workflows to manage journal hierarchies. The journal reader now supports the PDF and JATS format – an XML used for online scientific publishing.

Online Payment Gateways – Supports the purchase of journals/articles through payment gateway CCAvenue

Login Model and Authentication Access – Model support B2B, B2C, and IP-based login for B2B. Further, it also provides access to content outside the IP range through device pairing for B2B.

Social Login – Provides single sign-on using social media logins with Facebook, Google, and Twitter; hence, simplifying registrations and logins for end users.

Analytics for Personalization – Creates comprehensive journal classification of the most popular publications and articles based on real-time usage through data analytics.

Subscription Management – Supports purchased order activation/subscription through external system notification.

Report Management – Supports Counter 5 Reports, Orders report, Device pairing report, Subscription, Usage report, etc.

End-User Support – Key HighlightsAccess Profile, Manage Account & Passwords, and Billing Address Access Personal space with highlights on last accessed article information saved for later reads and purchased article details. Access to Order Details by an Order number, Date, Price, Payment Status, etc. Maintain personalization of the read content – maintain notes, highlights, and facilitates the export of notes and personalization.

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Why Mobile Apps are Important for Your Publishing Business - Impelsys

One of the key features of today’s modern digital environment is being omnichannel.  With the mobile revolution, businesses worldwide have begun to discover the myriad possibilities available in this digital world.

With the advent of the HTML-browsing capable mobile devices, reading text these days has increasingly shifted onto digital screens rather than printed paper. Similarly, people are reading, buying, watching, and communicating more on digital & mobile than ever before in the publishing business.

The main reasons businesses choose to invest in apps are to provide a better customer experience, help boost return on investment, and become more competitive in the market.

How a Mobile Application will boost the publishing business:

Offer a new digital address to interact with the target audience:

A mobile app for publishers is a great strategy to meet your customers, keep them engaged with your brand, and upgrade their brand and book experience from hardcovers to stunning pixel-perfect ebooks on mobile screens. Thus brand-customized mobile app provides a digital address to showcase books, distribute, and sell them online in a global e-marketplace.

One app to reach B2B and B2C audience:

Rather than selling via third-party websites such as Amazon and other similar eCommerce platforms, digital savvy publishers can now increase their customer pool with direct-to-consumer sales.

With a custom-designed mobile app, publishers can sell their books directly to consumers online, overcoming geographical barriers, allowing them to go global overnight. Publishers can use the mobile app to nurture relationships with customers, raise brand awareness and increase loyalty, thereby creating advocates for the brand.

Get customized eReader to engage customers:

As the digital space gets crowded with an overwhelming number of eBook apps, publishers need to focus on delivering an excellent, well-rounded user experience. With functionality elements such as book navigation, bookmarks, notes, and highlights that can instantly take the reading experience of your digital content to the next level, thereby creating a long-term association with the target audience.

With an app in hand, the customers can purchase, download and read their favorite books and authors on the eReader anywhere at any time.

Personalized eBookstore to create enhanced user experience:

Publishers can leverage the electronic book to distribute personalized content and engage their target audience since they can be easily accessed virtually from any device connected to the internet.

The contents on the eBooks are mostly cloud-based that allows authors and publishers to update the information regularly, providing the users with the latest digital content.

With an eBookstore, users can browse, select, read through sample pages and then purchase a book of their liking in a few minutes without any hassle or overhead and infrastructural costs. Publishers can make their books available in apps and sell across stores in any part of the world online in a few clicks.

Plug-in Payment Gateway Integration:

As a critical part of your customer’s purchase journey, a customized mobile app for publishers opens doors to thousands of readers in just a few clicks. Developing an app with a payment gateway has become an integral part of online businesses today. It makes the buying and selling of things easier for both users and sellers. Publishers can use the Plug-in payment gateway to generate sales by converting browsers to buyers allowing them to pay online within seconds on the app.

Generate valuable analytics for Insights:

Publishers can leverage the valuable insights generated from the digital tools available in the app to better understand their customers’ preferences, lifestyles, and purchasing habits. Reaching the targeted audience directly via an app enables the publisher to control the data, which they can use to identify the pain points in the customer journey, allowing the publisher to nurture the relationship with the customers and open direct communication lines to enhance their buying experience.

Conclusion

For any business to be successful, it should strive for development and stay –up-to-date with the newest technologies. Organizations should adapt to innovations and technological advancements that can make them more efficient. Creating a mobile app can effectively assist in achieving these goals and attract new customers and generate more sales.

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How Publishers Embrace and Harness Innovation in the current Digital World - Impelsys

There is little doubt that the arrival of the internet has changed how we absorb information every day. The publishing industry has changed drastically since its creation.

From the invention of the papyrus scroll to the introduction of e-books, publishers todayn are struggling to keep up with and take advantage of  fast-changing technology and digitalization.

Future thinking organizations must embrace the digital revolution to meet changing needs of their target audience to survive in today’s publishing world. With the advent of digital technologies, publishing industries must find ways to adapt to become agile, future-ready firms for the new digital world.

Need to Embrace Digital Transformation in the Publishing Industry

Technology today, more than ever, has a disruptive impact on publishing, with many publishers turning to innovation for continued competitive advantage. The availability of free content across different content distribution platforms have enabled new technologies like ebooks to emerge as the main drivers of change, impacting all aspects of the publishing value chain—from the way, books are published (authors connecting directly to the reader), distributed (e-marketplace), sold (e-tailers) and read (electronic

books).

Publishers need to re-invent themselves to adapt to constantly changing technology and the needs of their modern readers.  Keeping in mind the readers’ online behaviour, publishers should shift to adopt mobile and digital services. To harness these changes, the publishing industry needs to develop a digital data-driven infrastructure that can lead to inter-organizational cultural change.  This can range from adopting new digital media, finding new ways to collaborate and reach customers to generate more revenue.

Major Change Drivers for Digital Transformation

Below mentioned are the key drivers of change that publishers need to harness to maximize efficiency in response to changes in the technological landscape. The evolution of such digital technologies can only be seen as a potential saviour of the publishing industry.

Technology Platforms in Digital Publishing:

Publishers can adapt their digital publishing strategies based on new demand for digital content and new digital tools and platforms combined with powerful data analytics. As a part of the digital publishing strategy, publishers have a tremendous opportunity to leverage all the available mobile devices to deliver rich and interactive content to their target consumer audience.

Publishers can adopt best practices from the tech industry such as ebooks, digitized libraries, engaging videos, digital magazines, and online newsletters to develop, grow, and maintain their digital content distribution channels to secure digital sales.

Content Storage

Digitisation of publishing helps keep various network drives, folders and shared content within a cloud-based repository. Such a system streamlines the process of sharing material between multiple departments, eliminates issues of managing piles of different documents, and allows editors to work on documents simultaneously.

Metadata Tagging

Metadata refers to a set of tags or labels that can be applied to files manually or automatically to ensure that any file can be found easily in the system via the semantic search system. Accurate metadata tagging ensures that highly detailed or complicated data can be easily interpreted, analyzed, and processed, thereby enhancing the content’s discoverability.

Discoverability

Publishers need to develop capabilities to access the most relevant content in the quickest of time. Metadata and content storage enable the “Discoverability” of an enterprise, providing the user with the best and most relevant content.  The better the metadata and the more accurate the tagging, the better the discoverability of the content. The publishers can use metadata to create bundled packages of content (books, journals, research papers, articles, etc.) to sell to specific target audiences.

Content agility

Content agility facilitates publishers to respond to the content demand from external users by efficiently repurposing existing material. When the content is available in a cloud-based repository, publishers can easily access and publish content in a new digital format.

Multichannel publishing

Publishers should embrace multichannel publishing that will enable them to bridge the gap between the real and digital worlds. Using various multidisciplinary content in specific subject areas with unlimited, single, or multi-user access helps serve the target customers across mediums. Publisher’s ability to constantly analyze, predict, and adapt to changes in consumer tastes, buying trends, and technology will successfully dictate their business’s future.

Creating a digital future for Publishers with Impelsys With experience spanning over a decade, Impelsys provides turnkey solutions to publishers, organizations, professional associations, academic institutions, and enterprises, empowering them to be responsive to changing market demands. Our technology capabilities in content and learning enable us to develop tailor-made solutions to meet your specific business needs. Impelsys is at the forefront in developing state-of-the-art digital solution such as – Building Digital Content Repository

 Ebooks: Ebooks are great for distributing your content and engaging your

audience. It provides effortless publishing with powerful go-to-market tools while our state-of-the-art reader technology indulges consumers in an enhanced reading experience.

 eJournal: The journal management and publishing module help publishers manage and deliver their academic, professional and scholarly research content effortlessly. Further, it allows you to publish your journals quickly and employ multiple distribution models to reach your audience.

 Digital Publishers Databases: Impelsys offers building databases for publishers, which enable them to provide a comprehensive collection of research papers, articles, whitepapers, and other collaterals on a single platform. Such databases offer various subjects that a consumer can use to locate specific journal articles and other publications on a topic. Offers Subscription-Based Model: At Impelsys, we can help build a custom, easy-to-use paywall system that works for your business. Our solutions enable our clients to create a subscription experience; designed for both the user who wants an optimized experience and the publisher who relies on paywall revenue to survive.

We help our clients select the right kind of subscription business model after careful consideration of their content and audience. This, in turn, allows them to provide their customers with the products, services, and experiences they want, the way they want them.

Supports Complex Content Conversions Format: XML, EPUB, HTML 5: Impelsys offers intuitive user interfaces and well-defined workflows to manage digital content hierarchies. Our expertise in technology, media enhancement, and content conversion helps publishers build content for multi-channel delivery to eReader devices, smartphones, and tablets. Be it complex conversions to formats like – EPUB, EPUB 3, EDUPUB, HTML 5, or XML – or creating rich media applications, our content solutions team can help support your every digital need.

Developing Digital Courseware:

Impelsys offers customizable learning and digital training courseware that can be your branded online learning solution. Whether you are a publisher wanting to add courseware to your product line or an educational institution wanting to move from a traditional classroom model to blended learning and self-learning pedagogy, Impelsys can help provide you with a go-to solution. Impelsys has reimagined the power of cutting-edge technology with the help of artificial intelligence and machine learning. Have you transformed your content? Get in touch with us today to become future-ready.

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Join Impelsys at the Training Industry Conference & Expo 2021 - Impelsys

The Right Size. The Right Focus. For The Learning Leader. April 27-29, 2021 | tice.trainingindustry.com | Online Everywhere

As we adapt to the changing business landscape, Impelsys is really excited to be taking part in the virtual Training Industry Conference & Expo as a Silver Sponsor!

TICE is focused on building effective leaders of corporate learning and development, and we’re proud to be a part of this spring’s virtual event. TICE is a highly interactive experience, helping the attendees to meet new people while developing ideas and discovering solutions to address their challenges as a L&D leader. Impelsys will present a virtual session at the 2021 Training Industry Conference & Expo (TICE) April 27 – 29, 2021. The session, Learning & Content Services offerings at Impelsys will be presented by Impelsys’ Vice President of Learning & Content Services, George Oommen. As we enter the stabilization and recovery phases of the crisis and the new normal takes shape, George will highlight the need to make organizations more agile and resilient to future shocks. He will also showcase how Impelsys has stepped in as an enabler to help organizations adopt eLearning solutions and ensure learning and growth continuity to stay relevant with the changing industry trends.

Impelsys is a leading provider of technology solutions and services tailored to our clients’ specific business needs, ranging from content and courseware production, enrichment, transformation, monetization to delivery and mobility across all industries.

About the Presenter:

George P Oommen | Vice President – Learning & Content Services George P Oommen is the Vice President of Learning & Content Services at Impelsys and is responsible for developing a fresh approach to build relationships with our customers and partners in their e-learning journey. With his expertise in building learning solutions and delivery teams, George will build a strong team of Instructional Designers,

Learning Strategists, Graphic Designers, and Software Developers in creating a highly engaging and lasting learning experience. He will also drive initiatives in the areas of eLearning gamification, training simulation, and mobile learning.

With over twenty years of solid experience in strategy, transformation, delivery of solutions, and other business functions in the learning domain, George has played several leadership roles and built large teams of experts, and delivered various e- learning solutions to Corporate, Universities, and Publishers across the globe.

About TICE

The Training Industry Conference & Expo (TICE) is a learning event that is unmatched in the corporate learning world. TICE is focused on building effective leaders of corporate learning and development. By design, TICE is a highly interactive experience, helping you meet new people while developing ideas and discovering solutions to address your challenges as a L&D leader. When you attend TICE, you will meet professionals who are dedicated to developing learning programs that make a difference. Over the course of three days, you will gather online with your peers to discuss how you can create strategic alignment and overcome organizational obstacles.