We are currently experiencing a resurgence, a third wave, of craft. The first was at the beginning of the twentieth century and was known as ‘the arts and crafts’ movement. It was one of the most far reaching design movements of the last century. Two of the most influential figures of this movement were the theorist and critic, John Ruskin and designer William Morris. The second wave was in the sixties when handmade became a part of the hippy lifestyle. Now we have the third wave which is related to DIY, alternative energy and sustainable lifestyles.
Besides the desire to make things by hand, there are socio-political and cultural similarities between each of these moments in time. In Britain at the start of the last century industrial manufacture had had a disastrous effect on our cottage industries. which led to designers and artists to pioneer new approaches to design and the decorative arts, which laid the foundation for the arts and crafts movement. In the sixties we saw radical change in society, environmentalism, and the hippy movement.
Considering the legacy of these anti establishment, anti industrial moments in our social history, today we can see a desire to move away from an increasingly dematerialised world. Mass production, I believe, needs to be rethought in order to change the existing economic paradigm. Craft has a key role to play as a form of resistance to the current culture of corporate greed in an increasingly high tech landscape, to a more connected, humanistic and sustainable way of life.
In our search for meaning, authenticity and self fulfilment, objects made by hand provide a richly sensual antidote to the eviscerated simulated screen experiences we consume for hours each day. Craft provides a timelessness, a kind of cultural revolution of an increasingly design savvy public with a strong appetite for creative living. Craft is an attitude, a mindfulness, found not only in thoughts and actions, but in it, is embedded a desire to create something not only useful, but beautiful. What matters is the richness and vitality of objects and the people that make them.