Social Responsibility in your professional career
Social responsibility in business, also known as corporate social responsibility (CSR), pertains to people and organizations behaving and conducting business ethically and with sensitivity towards social, cultural, economic, and environmental issues. Striving for social responsibility helps individuals, organizations, and governments have a positive impact on development, business, and society.
Smart business decisions are not just a matter of counting short-term dollars and cents. Wise decision makers consider the future impact of today’s choices on people, on the community, and on customers and their opinions.
1. Define groups of interest: It is defined what type of construction is required, the people who will use it and how does it will help.
2. Set objectives and goals: All projects must contemplate realistic and measurable objectives and goals. At the end of there campaigns, balance sheet or analysis of results must be carried out.
3. Measure and monitor: Measure impacts and results of actions and activities. Compare them with established parameters and schedules. Continuous monitoring is an essential factor.
4. Communicate actions: Actions must be shared and disseminated among the community. A good corporate social responsibility is accompanied by a solid communication strategy.
While business results, investment, free enterprise, and other traditional economic forces continue to drive industry, organizations’ reputations, and their ability to compete effectively around the world depend on them integrating social responsibility efforts into decision making and performance improvement.
