DAVID BARRETT

People want to feel like they matter. Like they are part of a conversation, not being sold to. That's where good copy starts. And it's the only kind I write.

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Segra Product Sales Sheets

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Ciena Community Broadband Direct Mail Postcards

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Fence & Deck Depot Organic Social Posts

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Everstream Market Expansion Localized Landing Page

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Next Level Apparel Trade Show Video Ads

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Next Level Apparel PPC & Display Ads

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Ever Fresh Fruit Reformulation Readiness Display Ads

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Ever Fresh Fruit Reformulation Readiness Email Outreach Campaign

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Ever Fresh Fruit Reformulation Readiness Email Nurture Campaign

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Oden.io Industry Segmented Emails

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Oden.io Retargeting Ads

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Sales Companion Asset for QAL

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Oden.io Sales Sheets for Plant Operations and Manufacturing IT Audiences

Sales sheet designed for manufacturing IT professionals.

Sales sheet designed for plant operations audiences.

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Ciena Partnership Direct Mail and Sales Collateral Campaign

Ciena is at the forefront of expanding digital infrastructure across the country, partnering with leading infrastructure and engineering firms to deliver high-capacity connectivity where it’s needed most. I researched and wrote copy for a direct mail and sales collateral campaign that highlighted these collaborations, focusing on the power of connection through advanced fiber networks and strong, people-first relationships that make progress possible.

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Empire Access Localized Landing Pages

One of the core pillars of Empire Access’ brand is its focus on community. Creating localized landing pages for the cities within its footprint was a key way to help the company forge authentic connections with the people it serves.

Here are a few examples of the pages I created, with content tailored to each locale.

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Empire Access Digital Ads

Based in Prattsburgh, N.Y., Empire Access has been recognized as one of the top internet service providers in the Northeast. Despite that, they don’t want to be seen as a "big internet company" that’s lost sight of its roots. That means talking to customers like they’re neighbors, not account numbers, and using copy with personality to connect with them.

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TravisMathew Fashion Island Expansion Blog

TravisMathew started in 2007, but Fashion Island – their flagship and original store – helped put the brand on the map. 30+ retail locations later, this is where the legend truly lives. The signature TM spirit is all about taking having fun seriously, and the copy for the store's relaunch had to live up to that reputation.