David

[davidjones89]

'A happy customer is the best business strategy of all,' said Michael LeBoeuf, business journalist and former management professor at the University of New Orleans.It doesn't matter whether you are a ...

The satisfaction of your customers by solving their questions is the key factor in reaching customers on the next level of the customer journey.

[davidjones89]

Content syndication is an inexpensive way to generate qualified leads for your sales department. But you have to do it right. It's also one of the most popular content marketing strategies that B2B ma...

Content syndication is an inexpensive way to generate qualified leads for your sales department. But you have to do it right.

[davidjones89]

CHAMP methodology (challenges, authority, money and prioritization)The CHAMP methodology developed by Insight Squared is the modern and new, ready-to-sell approach to lead qualification, designed to o...

The CHAMP methodology developed by Insight Squared is the modern and new, ready-to-sell approach to lead qualification, designed to overcome the disadvantages of the BANT methodology.

[davidjones89]

Can you imagine the existence of a business with no sales? That's a big NO. Just as your body needs oxygen to survive, sales are viewed in the same way as the air a company breathes. Selling...

Sales professionals deal with plenty of negativity every day. It is difficult to overcome all no on the way to a yes. The most invaluable asset for a sales professional is time.

[davidjones89]

Webinar Promotion Strategies and Best PracticesConducting a live webinar has its own set of rules. There are certain dos and don'ts that you need to follow to make sure that you are marketing properly...

We offer a list of legitimate and professional strategies to make your webinar reach the desired target audience.

[davidjones89]

Types of hosting platformsWebinar marketing benefits a business in several ways. But in all the preparation, choosing the webinar platform for running the webinars should be at the top of your free we...

Webinar marketing benefits a business in several ways. But in all the preparation, choosing the webinar platform for running the webinars should be at the top of your free webinar strategy.

[davidjones89]

Step-by-step process for creating a webinarWebinar marketing is only successful if you are able to generate the desired links. So to do that, you need to follow the process. We have listed the most im...

Webinar marketing is only successful if you are able to generate the desired links. So to do that, you need to follow the process. We have listed the most important steps in creating a successful webinar.

[davidjones89]

We are all aware of the impact COVID-19 is having on all types of businesses around the world. Accepting this reality as the 'new normal' is the only way forward.While there are numerous ways a market...

webinar marketing is one of the most relevant ways right now. One of 99firms' statistics is that you can get over 1,000 leads at a time with a single webinar.

[davidjones89]

Methods of Product Content MarketingThere are several ways that you can use content for product marketing. Below are some of the key strategies to include in your content marketing plans.Harness the p...

There are several ways that you can use content for product marketing. Below are some of the key strategies to include in your content marketing plans.

[davidjones89]

Product marketing can be easy; You present your shiny new item and if the audience likes it, they will buy it. This traditional sales pitch approach can be incredibly short-term and have little impact...

Product marketing can be easy; You present your shiny new item and if the audience likes it, they will buy it. This traditional sales pitch approach can be incredibly short-term and have little impact on customer conversions.

[davidjones89]

Remarketing – an Effective Way to Boost Your Conversion Rates

Using various strategies of remarketing for conversion is a trending concept in the digital marketing industry. This strategy allows you to market to your existing customer base with attractive for retention purposes. Visit our blog to know more.

Remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. Looking at it from a broader perspective, remarketing allows you to familiarize your brand to your visitors thus helping build brand affinity.

[davidjones89]

ABM tactics and practices for your campaign Choose the right ABM technology Tools designed for ABM offer a lot for companies that just apply the strategies compared to those that have been p...

The right account-based marketing solution will provide valuable insights while reducing efforts to customize campaigns and monitor results.

[davidjones89]

Is ABM the right approach to your business?Some safe ways to determine if account-based marketing is the right choice for you is to determine if:The sales cycle involves a research or evaluation phase...

If you do not know which accounts to target or have exhausted your original list, work with the marketing team to build a predictive model.

[davidjones89]

Benefits of account-based marketingThe importance of ABM attributions is realized when marketers use it to their true potential. Here are some of the benefits of this strategy.High return on investmen...

The importance of ABM attributions is realized when marketers use it to their true potential. Here are some of the benefits of this strategy.

[davidjones89]

Not only a buzzword, but also a game changer for the best marketers since the mid-2000s, account based manufacturing (ABM) has been an important factor in today's marketing to increase demand and incr...

account based manufacturing (ABM) has been an important factor in today's marketing to increase demand and increase ROI .

[davidjones89]

The primary benefit of attribution is that it all connects to revenue and profit; it is much easier to determine which features are performing well and which areas need to be improved more. Paid media...

Paid media consisting of paid social posts, display ads and PPC campaigns have a strong influence on the top of the funnel.

[davidjones89]

High-performing Content Formats

There are four types of content:

Within each content type, certain formats work well with a B2B audience. Quality content incorporates some elements of each format into another to bring out the best in the topic involved