Week 5
1. What opportunities and/or challenges are online communities bringing for brands?
Communities of transaction emphasize the importance of buying and selling products in a social online manner where people must interact in order to complete the transaction.
Communities of interest involve the online interaction of people with specific knowledge on a certain topic.
Communities of fantasy encourage people to participate in online alternative forms of reality, such as games where they are represented by avatars.
Communities of relationship often reveal or at least partially protect someone’s identity while allowing them to communicate with others, such as in online dating services.
2. What opportunities and/or challenges is the participatory culture bringing for brands?
Increasingly, those who have the education, skills, financial resources, and time required to navigate the sea of cultural choice will gain access to new cultural opportunities.They will be the pro-ams [professional amateurs] who network with other serious amateurs and find audiences for their work. They will discover new forms of cultural expression that engage their passions and help them forge their own identities, and will be the curators of their own expressive lives and the mavens who en- rich the lives of others. At the same time, those citizens who have fewer resources less time, less money, and less knowledge about how to navigate the cultural system will increasingly rely on the cultural fare offered to them by consolidated media and entertainment conglomerates
3. To what extent is “sharing” a valuable form of participation in the participatory culture
In a large extent , sharing is a valuable form of participation in the participatory culture.In such a world, many will only dabble, some will dig deeper, and still others will master the skills that are most valued within the community. The community itself, however, provides strong incentives for creative expression and active participation. Historically, we have valued creative writing or art classes because they help to identify and train future writers and artists, but also because the creative process is valuable on its own; every child deserves the chance to express him- or herself through words, sounds, and images, even if most will never write, perform, or draw professionally. Having these experiences, we believe, changes the way youth think about themselves and alters the way they look at work created by others.
You get the right points.^^
I suggest you can add some pictures to support your views and it would be funny!
