It’s weird because I still feel like I don’t know what I truly want to do, but I do know what it feels like when I do something that I want to do, if that makes sense. I want to work for the joy of what the work is, which I feel like I’m doing now. When I left advertising, I never wanted to put myself in the position of having that kind of work stress again. I don’t have that stress at Media Temple; it’s not because the job isn’t hard. But I’ve shifted to doing design for service as opposed to design for selling stuff. I guess my “Aha!” moment was leaving advertising. Now, I want to do work that helps small businesses, like when I had my studio and did work for sole proprietors. I get to do that here at Media Temple. I design and create things that hopefully make the lives of our customers—who I believe are the top of the creative class—easier and better. Also, around 2002 or 2003, I understood the importance of delegation for the first time. I always want to be a designer, but I enjoy the delegation process and the collaborative aspect of things.
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There is an authentic community of people who fabricate here. For example, with the ice cream company I’m working on with Kevin, everything is made by hand. There isn’t that notion of LA outside of LA, though. It gets a bad rap as being a fake city. There is a great amount of drive, craft, and authenticity about so much that is happening here.
It’s casual but inspiring, and I truly feel like I want to be constantly making something here. I didn’t have that feeling after being in New York for a long time: it was too much about the rat race. There is a little more creative freedom in LA as opposed to New York, which Tina Roth Eisenberg is going to hate me for saying. (laughing)
http://thegreatdiscontent.com/interview/jon-setzen
I only worked in the UK for a few months after graduating college so it would be hard to compare, but I do have a theory about living and working in Los Angeles that makes it unique. It‘s a city that appears to be full of freelancers… actors, directors, crew, stylists, designers, architects, artists etc. But there is also a huge immigrant population who set up businesses here in production, manufacturing, fabricating. This is lots of what would be considered traditional craftsmen and labourers. It almost seems like self employment and entrepreneurship is the norm. When I first came here it irritated me slightly that people would start a fashion collection without any schooling or training and many succeeded. Now I am impressed by anyone that does that. It takes courage to know that you don’t know what you should do and just do it anyway. I like that the emphasis is on the importance of the idea.This city and possibly America in general changed my personality. I am way more assertive and more willing to take risks. I don’t believe I would be doing what I am doing now if I had stayed in England.
http://www.freundevonfreunden.com/interviews/tracy-wilkinson/










