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@designgraphicssanvice-blog
http://pinterest.com/billyholden/coffee-shop-logos/ During the course of planning out my designs for this project I collected several logo designs and pinned then on my Pinterest board. I realise I could have collected more, and a better range of them.
Over the last few weeks of my final major project, I have been putting together the identity of the Perk Cup Coffee Shop. Mostly during this it was to find a theme and continually use in my designs to make everything work and look in place.
The colour choice of yellow was pretty much an eleventh hour addition after a trial and error. Yellow seemed a really good colour and something I associated with happiness from my childhood of the Mr. Men series of Mr. Happy. His colour of yellow always seemed to perk me up and smile and is what people probably accosicate with yellow.
Most of these are in development stages and still need work on making sure they are lined up correctly and spelled accurately.
This project has given me an insight into the workings and undertaking of establishing something and making it your own work and design.
Originally my idea for the menu was to use the colours from my early logo of green, however I decided against this due to the colour green not being that uplifting. A shade of yellow I decided to go with in the end.
During creating this menu I struggled to get things to look right in a center position and constant all the way through. I then began to use guides after I set up crop and trimming marks and located the centre of each page and was able to line my text boxes and titles and images up.
While doing the price list I was taught how to use tabs and found this very useful as it’s a skill I didn’t have and really glad I used it so I could do this correctly all in one text box, rather than in several like I had done before I learnt this.
I realised the easy way, is never the best way and can cause headaches half way into it or near the end. A job being done proper and correct way works out so much better in the end and I am quite pleased by how this has now started to look.
Having come up with the idea of having smiley faces on my cups. I went into the local pound shop and bought several large yellow cups to test my ideas out and such.
From my previous time spent on this I had several smiles already done and such. But began to re-dit the eyes so that they would appear better on the cup. This also caused me to change the design of it to the takeout cups to make them consistent throughout with the same designs. I found it very difficult to cut out the shapes with a scalper, and will probably need a lot more practice to do this and some help to make my finished product look good. The tester looks interesting and also shows off my style and I know in myself the finished products will look better and get the message across about the identity for my coffee shop of happiness.
Hopefully before the end of the week I will have got my three cups sorted to show off with better cut outs and such. Also have started work on doing a saucer and seeing how that will look with the quote on it.
I know I could have done a lot better on this but I will try and get there the best I can.
This morning I began by finding some quotes and inspiration for the wording on my saucers and plates and began to re-edit them to suite my needs. I feel I have found a good range here that could work and produce happiness in someone or a smile, or a reaction to think about personal happiness of themselves or others. But I can always find more and do better and I aim to do this at some point. As I want to make sure I have the best ones.
Downloading a saucer template I began to fix the text on and play around with the sizes and placing. Decided it would also be best to include the smiley face on the saucer too. I am hoping these would be a nice little surprise for someone when they lift there cup up.
I aim to do more of this next week.
Having spent the last two lessons working on paper and drawing out some ideas and coming if with the words with some word play. I decided to do a mock up of a wrap around for my takeout coffee cup. This actually proved to be quite tricky for me and I have to admit that I am not the best at making a template. The measuring confused me to be fair. So I deconstructed an already existing small coffee cup and then began to take measurements and such.
Using illustrator along with guides and rulers and shape tools, I began to construct a wrap around. I received some help on this and it helped quite a lot. But I would say I am still struggling with this and need to focus some attention into these skills when I have. It would be one thing I would try again. Would be to learn these skills and be able to produce a template of high quality.
Having managed to tweet the template I made I began to experiment with colors and settled on a warm inviting yellow/orange color. It was also decided during this by myself to re-edit my logo from a green to this color as I feel it works for the cups better than the light green I was going to use. It’s more inviting and we envision yellow as a happy color, from the sun, gold, some chocolate bar wrappers. Also some inspiration has come from Mr. Happy of the Mr. Men series that I remember of him having a nice warm yellow color.
I enjoyed experiment at placing the type and also the smiley faces to give the cups an individual look of their own as if characters in my coffee shop. I have had to make a few amendments by adding drop shadows and such. In looking at the final wraps around a cup I can see my placements need to be better and at the moment I am struggling with this. I feel it will be trial and error in fixing it in a correct position really. Where I may have to make a paper wrap and then mark down with pencil the points and go into illustrator to redo it. This is one of the ideas I have of re-doing it and making sure I make it correct.
I kind of jumped the gun last week in the class and began to run before I could walk really. That was actually not drawing out plans on paper and planning what my ideas could look like.
Having learnt this lesson I have spent the last two lessons drawing up ideas for my products that I need to do. These include the formats for my menu, which I have decided on, and it’s one that’s easier for me to make due to formatting a layout not being my strong point. Making some paper mock up of the ideas helped out a lot and showed me where my strengths and weaknesses would lay in constructing this.
Coming up with the designs for my cup and saucer ideas on paper was actually very fun and something I enjoyed doing. Also with coming up with using cups instead of mugs for inside the café.
The ideas I had for the plates ranged from a lot of words for happy, a happy face or a nice saying or quote. Deciding to go with the quote as I could hide it under the cup making it a lovely hidden surprise I used the smiley face instead on the cup as a throw to how my logo looks and incorporating an already existing idea. These included doing different kinds of smiley face that I could use on the cups to give them maybe there own personality and have a range of them.
In the end I feel a lot more confident in that I’m getting somewhere now with planning and getting these done on paper as I kind of felt lost and like I wasn’t really getting anywhere with this project but I do feel a lot better now that I am heading in the right direction. Tomorrow I hope to test out some more ideas and make a start on my menu. But this will require research of getting a café menu from somewhere.
I do need to print out some of the wording I am using for the take out cups and maybe try sticking them on the takeout coffee cups I have purchased for myself. Also figuring out where the smiley face could go on the takeout cups.
These are some early designs I decided to screenshot to show my development of the placings and color schemes of my logo. I decided to try it on one of the coffee take-out cups I bought to see what it would look like and see if it would work. The 3rd photo shows the final placement with the changes in the angle of the text. I will still try and see if there are any other colours I could use.
Here is the developmental and changes I have made to my logo after deciding what shape and most of all placement was correct. I made the green background for the writing in a smoother shape so that the text would wrap around in and placed the cup in a happier rotation rather than looking like a sad little cup. I am now going to try these out of a template of a coffee cup and see how it looks.
After getting an idea of the name for my coffee shop. And discovering how I wanted the illustration to look and letting it feed into the idea for the foundation of the shop being a perk you up kind of place to make you happy, I knew I wanted the smiley face on the cup to show relief and satisfaction and happiness.
I texted out a variety of colours and drop shadow colours on my ideas and began to develop them and record the ideas I have done in case I want to come back to them or see how much I have progressed.
Admit I am really not happy on the placement of the illustration and location and size of the test so I am going to move them around and see what I can come up with and how i can make this work.
FMP Update.
Coming up with a logo and name for my coffee shop has been kind of a personal nightmare for myself. I began researching words and lyrics and sayings to coffee. Most of the research came out a dictionary and a thesaurus and finding some websites online. Slang words also helped me come up with a few ideas.
In the end I decided on Perk Cup. With a take on coffee perk, pick me up and a cup. Word play is sometimes fun, but for me I found this a little hard to come up with anything.
Decided to try and do some latte art on illustrator and create smiley faces inside the coffee cups. One of them is an example of what the tutor showed me to do with basic shapes and I will be getting around to hopefully testing this out today on my own.
For ideas for my little coffee shop happiness ideas. I came across a good idea that a pop company had for there product I ❤️ Tymbark! Where you open up the bottle and pull the lid bag to reveal a message. This could be a good idea to use on the coffee cup lids.
For my project I decided it was best to put an order in early for coffee cups. Hope I can use these in my work.
Today I spent time looking at a coffee shops identity and began to research into the sort of items I would need to produce which would be business cards, posters, menus, cups, bags, logo, stickers, payment slips, coffee cups and place mats.
As well as coming up with promotional items too of ideas of doing a flyer, vouchers, loyalty cards and such. This was fun to come up with ideas that I could use and ways of promotion. Being a double stamp day, buy 6 coffees and get the 7th free. And create your own place mats and cup designs personalised to you if you win say a competition and such.
Today was coming up with a few ideas that I could pull off.
I plan on researching into coffee bar cultures, facts on happiness and positive effects on the body and how feeling sad can impact us physically. As well as looking at the health benifits of coffee.