The design process we followed was a double diamond process of divergence and convergence.
Our process started with diverging around brief through desk research; for understanding the effects of pandemic on people’s mental health. Our Design Process documentation for Designathon 2021
After examining these effects we derived the scope of problem area for 3 types of age groups - Kids/Students, Working professionals and Elderly People.
From this research we were able to define our target audience. We selected an audience of adults aged 25 to 60 years who are currently working from home.
We interviewed people who fit in our target audience group to get a deep understanding of the problems. The insights from these interviews are as below:
To empathize more with our audience, we created personas based on our interview and research insights. Each persona has a scenario to give an overview of their pandemic life. It also includes changes in personality due to the WFH situation. After mapping out all this we got insights about their user needs which led us to the intervention/opportunities area. Below are the 3 personas we created along with scenarios, personality changes, user needs and opportunities.
After this divergence, we tried to converge our insights from interviews. Each of us voted from these insights to narrow down further to 3 potential insights we would like to direct design for our audience.
On converging the scope of work, the next step is to define the problem statement. Our problem state is:
make WFH employees relieve stress in a way that calms their mind during/ after office hours
make it easier for a WFH employees to transition from their office hours to personal live
Second diamond process started with brainstorming on ideas to solve the problem defined earlier. Below are the ideas from our 30 min brainstorming session.
After brainstorming, we analysed the ideas and then converged them into a concept. We developed a smart product - TOM and its installation app.
To visualize the line of action with the product, we also created a service blueprint.
We aimed to avoid screens for interaction with products, this app has a one time onboarding process. A user sets up a product from the app in 4 easy steps and then starts using it. On landing up on screen, the app shows the last day reminders - how tom helped. User can customise the setup again from settings if needed.
Below are our wireframes for app:
Based on these wireframes, UI designs are as follows:
turnnoffyourmind
prguitarman
theartofmadeline
izzy806
gummygunk
baratheonpilled