Sonia Tran

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David Moloney: MakingIt21, David Ormondroyd from Ragged Edge

David Moloney: MakingIt21, Terry Stephens from Nomad

These posters, created by David Moloney for Making21, showcase collaborations with designers David Ormondroyd from Ragged Edge and Terry Stephens from Nomad. The first features bold typography and dynamic visuals to convey innovation and progress, aiming to engage viewers and inspire participation. The second likely emphasizes themes such as community and resilience through its visual style and messaging. Both designs use modern aesthetics, color schemes, and imagery to evoke emotional responses and reinforce the project’s message of empowerment and opportunity. Therefore, these posters effectively showcase the forward thinking vision through exciting visual storytelling.

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Final poster animation

I decided that each element should come in one at a time while the text gradually appear

decided to enter each element/text from top to bottom making you focus on the top first|

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Final poster

decided to straighten the text in contrast to the slanted steps

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planning for animation

the blocks look like steps so i think if they come in one at a time it can show good movement

the words step towards the future of art is the main message of this poster so I think if it appears before the blocks your eyes could travel towards the small text for detail

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After Effects

working on the movement of the orange steps

each line moves in one at a time

i want a smooth transition from step to step

i worked on the timing of each step so how fast or slow they come into the screen

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Another poster

i decided to play around with the elements I had on the other poster to make this poster

these elements are a lot cleaner but slightly hard to read since it's tilted but text is easy to read as the font is bold

decided not to use this poster as the words and elements on the other poster work better together

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Poster refining

simple

some of the words are slanted to match the slanted path

the heading of the poster stands out

the orange path leads towards the heading to create hierarchy

smaller text is left aligned which is easy to read

both type used is sans serif

Used two different type to make the hierarchy more clear

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Design Inspiration

flat designs

simple colours

strong but simple elements

Designers:

Florence Deygas

Kyle Cooper

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Slogan/Tagline

chosen tagline: Step towards the future of art

short and simple

works well with the flat design

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Exploring elements:

size

placement

colour

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Exploring ideas

experiment with angle, shape and placement

focused more on text and shapes

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SPACE

good use of overlapping text

the placement of each letter is purposely placed

I like how you can see the texture on the background through the gaps of the type

Is art boring

I like how the title flows along with the paint stroke

the use of colour is very minimal which draws attention to it

Talk & Tea

I like how the work space isn't just on the page, it travels off and on the page

Layering of the elements and text create depth within the poster

the shapes on this poster create a playful vibe

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More development:

"Thread of Connection"

"Weaving Creativity Together"

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used mostly text

to me these look unfinished and could use more work

the one with the dates isn't very informative and eye catching

these could use some other texture to make it more eye catching

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Created in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.

Sans-serif font, which creates a clean, modern, and minimalist aesthetic.

Each letter is a uniform shape

Includes numerous weights and styles, such as Helvetica Neue, offering designers flexibility in usage.

Some designers criticize it for being overused, alternatives are often sought for more distinctive branding.

Featured in numerous design movements and pop culture references, reinforcing its status as an iconic typeface.

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Images of texture in/around site (Auckland Art Gallery)