Tools You Can Use to Check Traffic On a Website
Do you ever wonder about how your website is actually doing? Do you often think about how your competitor’s website is doing? In this blog, we will discuss the tools you can use to check traffic on any website.
Firstly, it is very important to know why you need to check your website traffic? When you check your website stats, you get an easy idea about how your website is performing. These stats can show you all the minute details like where your traffic is coming from, how are they engaging with the site and how your digital marketing strategies are working. This gives you a window to get better and create your strategies that can enhance your reach.
It is also important that you also check your competitors’ website stats to get a clear idea on what kind of content is bringing them more traffic, which keywords are helping your competitor rank and what channels are driving them traffic. You can use all this information to improve your content marketing strategy and enhance link building and keyword research process. This will enable you to target the same keywords and generate more traffic for your website.
There are a lot of tools that can help you analyse website traffic. Some of them are paid while some are unpaid. You can use these tools to fill in the gaps and get more traffic on your website.
Here are some of the tools you can use to check website traffic:
SEMRush: SEMRush is one of the widely used traffic analysis and competition research tool. You can use this tool for keyword research, for tracking keyword ranking, for analysing traffic levels of multiple websites at once and also get detailed analysis of website traffic. Using this tool to see important website metrics like the volume of monthly traffic over time, traffic distribution by country, the keywords that bring them the most traffic, and more. The tool can also help you check the number of unique visitors, total visits, average visit duration, number of page views, and the bounce rate the site receives.
SimilarWeb: This website traffic checker can give you an overview of your competitor’s traffic and which channels are the most valuable. Instead of just providing traffic from search, you’ll get detailed reports of a website’s entire traffic strategy. Once you run a website through the tool, you’ll get a breakdown of the overall traffic, including a country-by-country report. You’ll also get engagement metrics like bounce rate, number of pages viewed per visit, average visit duration, and the top traffic sources for that website. You’ll find what paid keywords bring the website traffic, what social channels are the most valuable, and the display networks the site uses to monetize.
Google Search Console: Google Search Console is a free tool by google that let you analyse your search engine traffic. It can give you a detailed picture of how your website is viewed by search engines. It shows the number of impressions, clicks, click-through rate (CTR), and the average position of your keywords in the search engines which can help you understand what keywords you’re ranking for and the search volume they’re bringing in. This information can help you improve your traffic.
Ubersuggest: Ubersuggest is a free and premium tool from Neil Patel. The tool offers a ton of useful website traffic data. It’s straightforward to use and the interface is built for beginners. This tool makes it incredibly simple to carryout keyword research and analyse traffic if you’ve never done it before. The traffic analyser feature gives you a detailed breakdown of your competitor’s traffic over time, the keywords bringing them the most traffic, and the most popular pages on the site. All you have to do is enter the website URL you want to analyse and click ‘Search’.
There are various other tools that you can use too. But these are among the most used tools to check the website stats. We hope that this article helps you find ways to reach a larger audience.