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A typography system refers to the collection of individual fonts that are used across a brand’s various systems. Think of typography in logo design, or a set of fonts that a brand would use on its website, social media branding, product packaging, and more.

The size of  a typography system largely depends on the scope of the brand — how vast it is and the various marketing platforms it uses — as well as its unique style needs. For example, it can choose to have certain font weights for its packaging, and completely other weights for its official stationery.

Yet, big or small, a typography system needs to be coherent and must follow rules of typography design.

And that’s where things get a bit murky. The world of type is simply too vast and complex. The fonts are too many to master and digital design technologies keep evolving.

As a solution to all that, DesignMantic has refined the rules to design typography systems. We have collected them, simplified them, made them bite-sized, and now present you in a video format with visual examples so you can actually see the rules in action.

This brief typography guide helps you learn how to design a typography system for your logo and your larger brand. You learn things like rules of scaling for different areas of branding, how to pair fonts correctly, and the subtleties of using varying font weights to signal different emotions.

In this brief video, we will guide you through the process of choosing the right fonts, pairing the type,and style elements to consider. Check out!

Read our blog for more on Typography and Fonts:

Typography Systems For Brands: https://www.designmantic.com/blog/typographic-system-for-brand/

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The 10 Commandments Of Logo Design – 2022 Edition

There’s a method to the madness of compelling logo design. It’s never created in a vacuum. Creating a company logo design that pushes the boundaries of graphic design is always rooted in principles, fundamentals, and ethics.

Foundational structures, we call them.

Only by creating a solid structure can you build upon it a design that remains timeless, becomes a symbol of meaning, and comes to represent qualities that people associate emotions with.

But to design logos that reflect what is at the core of the brand, you have to take design principles and work with them methodically. Things like not overcrowding the design, ensuring harmony between color and font mixes, and respecting the rule of responsive design, must all come into play.

But in a busy day of design meetings, strategy sessions, and rushed deadlines, it becomes easy to forget a few rules. So, to help designers, marketers, and brand strategists, DesignMantic has brought all the basics of professional logo design in one place, and presents you with the 10 Commandments of Logo Design!

This is a distilled and concentrated version of rules that underline all the best logo designs ever created. It includes color psychology principles, font pairing rules, accessible design guidelines, white space usage, and more.

By presenting them as an infographic, we intend them to be used as refreshers and quick reminders. A checklist of logo design principles to brisk through before you send off any final files to your clients.