Dig:3M

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We Built a Smart Home Using Only Devices From Bunnings

We’ve decided to put the home of the sausage sanga to the test: can we build a smart home using only products sold at Bunnings?

Can you really build a Bunnings smart home? Purchasing only from Bunnings.

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Woolworths tops Australian brand value list; Bunnings is the strongest

Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as

Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as the strongest brand in the country for a second year.

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Drive growth, spend less, respect the planet & encourage diversity – is it possible?

In tough times, efficiency is crucial, but the media supply chain is increasingly fragmented and wasteful. Andy Hopkinson, strategic directo

"Brands need to drive revenue growth, if not profit growth, in a climate of strong economic headwinds and an awful lot of competition for customers’ dollars... And all of it has to be achieved sustainably."

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The Future 100: 2023

Our annual forecast of 100 trends to watch in the coming year.

“The Future 100: Trends and Change to Watch in 2023,” Report by Wunderman Thompson has been released, offering a snapshot of the year ahead and the most compelling trends to keep on the radar.

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Starring 12 students, one from each year level.

Officeworks general manager marketing & insights, Jess Richmond said: “This back to school we wanted to celebrate all the individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in between."

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How to Snag a Streaming Audience's Attention

An engaged audience is hard to come by—61% of consumers will divert their attention to something else when an ad airs.

“The Consumer-Defined Future of Streaming Is Here” explores streaming viewer behavior, consumer perceptions of ad targeting, data privacy and personalization, and consumer receptivity to new streaming features.

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Lessons From Brands That Are Starting to Build Out Their Metaverse Strategies

Three must-know metaverse lessons from automakers that can inspire marketers across industries.

Enabling robust business messaging today ensures your community has a shared digital space where they can connect with your brand and helps you cultivate relationships for the future.

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Amazon Launches TikTok-Esque Content Feed In Social Shopping Push - B&T

Amazon has started rolling out a TikTok-like feature in its app that will let customers buy products from a customised feed of photos and vi

Amazon has named the new feature, which shows users a continuous feed of photos and videos showing off items they can buy, “Inspire.”

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Analytics Partners: Brand Messaging Will Win Customers In 2023 - B&T

Analytics Partners found that 80 percent of brand messaging outperforms performance messaging - a trend that it expects to continue in 2023

“Achieving success in 2023 will require brands to channel resources toward marketing activities that emphasise brand marketing and measurement of omnichannel touchpoints that lead to long-term impact.” - Nancy Smith, President & CEO at Analytic Partners

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TikTok's top trends in Australia 2022 - AdNews

Food, books, extreme balloon popping, dancing, fashion, stunts, top creators, memorable moments.

"From businesses finding new ways to reach their audiences, to creators around the country connecting within their diverse and unique communities, it has been another unforgettable Year on TikTok." - Lee Hunter, general manager, TikTok Australia and New Zealand

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Kmart has the good feelings and holiday must-haves in new campaign via Dentsu Creative

A merry Christmas starts at Kmart with something for everyone – whether you’re decking the halls, searching for perfect Christmas gifts, or

“The joy of Christmas and Kmart go hand in hand for so many Australians. No matter who you are, you can go into a Kmart store and get into the Christmas spirit”, says Trent Hendrickm creative director at Dentsu Creative.

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Need-to-Know TikTok Trends to Energize Your Social Marketing

After becoming the world’s most downloaded app, TikTok remains ripe with opportunity for brands to lead in the space as early adopters.

The research demonstrates that brands have the largest opportunity to drive meaningful results by recentering their strategy on driving entertainment, thus attracting the most optimal audience.

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Study Finds Majority Of Aussies Nervous About Brands Misusing Their Data - B&T

Some 63% of Aussies worried about having their data misused. On the upside, 37% say "come get me!"

Sixty-four per cent of Australians say they understand why companies have to ask personal questions for identification yet 56 per cent of people agree that when a company doesn’t do a lot of security checks it stands out as not being good enough.

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Google Launches AR Shoe Shopping With Saucony, VANS, Merrell - B&T

Google has launched a new AR-powered shopping tools that will let buyers see the shoes they’re looking at from a 360-degree view. The new fe

Google also said that it is investing in new software that will let brands and retailers create 3D models with just a handful of static images, rather than the hundreds previously needed.

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John Lewis Christmas 2022 is an emotional for-purpose story - AdNews

Break out the tissues.

"For our biggest moment of the year, we decided to focus on one kind of family that is often overlooked... It’s more important than ever for our business to stand up and use our voice to make a difference where we can." - Claire Pointon, director of customer at John Lewis

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This year the season is the reason in Myer's bold new Christmas campaign via Clemenger BBDO

Myer is encouraging Australians to embrace the chaos of Christmas and ‘Let the Season be the Reason’ to indulge, smile and shop, in a new ca

“The campaign has been created to cut through the noise in typically the most cluttered media environments at Christmas." - Geoff Ikin, chief customer officer at Myer

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Disney and NZ's Flux Animation Studios partner up to create 2022 Christmas campaign 'The Gift'

Disney has released a magical new Christmas advert to mark the holiday season, supporting long-term charity partner Make-A-Wish. “The Gift”

The advert is the final instalment of Disney’s ‘From My Family To Yours’ trilogy, which premiered on Wednesday 2nd November 2022 across TV and Digital plus Disney’s own channels in 46 countries.