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After leaning on video to grow its Facebook page, Circuit Breaker is now developing video series for the platform that it sells directly to advertisers.

#video #facebook #Growth Strategies #growth hacking

As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.

#luxury #fashion #augmented reality

A lot of the advice we give startups is tactical; meant to be helpful on a day to day or week to week basis. But some advice is more fundamental. We’ve collected here what we at YC consider the most important, most transformative advice for startups. Whether common sense or counter-intuitive, the gu

#launch #startup advice #guide #how to

Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.

#facebook #ad targeting #commerce #Ecommerce #advertising

Content Marketing Institute Founder Joe Pulizzi shares his predictions for content marketing trends in 2018 – it may be an (r)evolutionary year.

#content marketing

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

#facebook #engagement #growth hacks #grow following

12 steps to take now

#GDRP #Data Protection

Never Run Out of Content to Share:

#curation #content

Machine learning is having a big impact on fashion retail.

#machine learning #fashion #ecommerce

Facebook just rolled out a new ad format, called "lifestyle templates," that attempts to replicate the print catalog experience for mobile.

I hope we’ll get to see this as a standard post format on Facebook too. The ability to highlight particular products in images is very useful.

#facebook #Ecommerce #advertising

People are more interested in seeing something genuine than something perfectly posed.

“You can, of course, still share your pretty pictures. But Chen and Nam suggest also showing people images that feel genuine and not staged. Another option that works well is to provide context around something, like an event, that lets followers feel they’re getting a view others aren’t. At a fashion show, for instance, maybe turn your camera away from the runway and take a shot of the shoes of the people in your row

#instagram #growth strategies

Growth and engagement on these chat apps is real.

#Line #Growth Strategies #Chat Apps #Social Media

A tool by Linkedin to give you an idea of how much people are being offered salary wise in different locations

#tools #salary

To boost the popularity of Stories, Facebook could turn to its photo-centric sister app.

For some reason ‘Stories’ on Facebook has been a flop. This is Facebook’s attempt at driving their popularity... use Instagram.

#new feature #facebook #instagram

I’m hearing quite a lot about this new “Linkedin for Creative Professionals” called SohoMuse. Designed to connect creatives across 11 verticals, including fashion design, film, music and art.

#social network #tools

The next chapter in The Atlantic's history

Interesting to see how these publications are selling the idea of becoming a member and also the type of features

#news #memberships #commercial #revenue #monetization

Really interesting look at how some media companies are using Instagram stories as a platform for TV-like series.

#article #strateges

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