[digitalconflux-blog]

AdWords Converted Clicks sunsets for good in March

The old metric will vanish completely as Conversions measurement fully takes over.

[digitalconflux-blog]

Facebook can now replace your weather app

Facebook is rolling out a useful new feature that puts a full weather forecast inside its mobile app and desktop site. The feature is accessible from News..

[digitalconflux-blog]

Google Data Studio now connects to Search Console

Build more flexible reports and combine Search Console data with other data sources.

[digitalconflux-blog]

Kiss your personas goodbye (and say hello, AI)!

Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.

[digitalconflux-blog]

Android Wear 2.0 is an evolutionary update to Google’s smartwatch OS

Google is officially launching Android Wear 2.0 today -- the biggest update to the company's wearable operating system since its launch in 2014. If you're..

[digitalconflux-blog]

Pinterest adds visual search for elements in images and through your camera

Pinterest said today it's launching three new products today called instant ideas, lens, and shop the look — all of which are designed to keep Pinterest..

[digitalconflux-blog]

mParticle announces single SDK for OTT streaming TV apps on Roku

The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.

[digitalconflux-blog]

Bing Ads rolling out list exclusions for retargeting ads

Audience exclusions will be available in all markets.

[digitalconflux-blog]

Experts in business-to-business marketing offer tips for B2Bs wary of engaging with social media.

[digitalconflux-blog]

Hootsuite acquires AdEspresso as it moves into paid content, social ads

Hootsuite, the startup and platform that lets marketers manage a company's interactions across a range of social media networks, is getting into the business..

[digitalconflux-blog]

YouTube opens mobile live streams to those with 10k+ fans, paid Super Chat exits beta

Google's video powerhouse YouTube is today taking its latest step to compete with Facebook Live and Twitter's Periscope to be the go-to platform for live..

[digitalconflux-blog]

Google makes it easier to see and share publishers' real URLs from AMP pages

New anchor button enables copy-and-paste of URLs directly to publisher sites.

[digitalconflux-blog]

IBM’s Watson joins H&R Block to explain taxes to humans

The cognitive supercomputer is adding tax preparation to his seemingly endless resume of occupations.

[digitalconflux-blog]

MindMeld Conversational AI Playbook helps developers build their own Alexa in 10 steps

CEO Tim Tuttle argues that companies should develop their own virtual assistants.

[digitalconflux-blog]

Google local knowledge panel testing promotion box

Google is testing a new Google local knowledge panel layout with owners promotions.

[digitalconflux-blog]

Snap has finally filed publicly for its massive IPO

It's here! Snap — which confidentially filed for its IPO late last year — has released its public filing through the Securities and Exchange Commission...

[digitalconflux-blog]

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company's Lumos computer vision platform is now..