Digital Marketing Dispatch @digitalmarketingdispatch-bl-blog - Tumblr Blog

The writing on the #chocolate wrapper say "Howl trick or treat". Herman The #Dog took that obviously literally and stole it out of a purse which zipper was actually closed. What is next for him? Changing the TV channel to #MSNBC ? And ... Does #offline #marketing tactics work better for dogs as this case proves?!

#offline #marketing #msnbc #dog #chocolate

Santa stopped by at Mercedes and yes he drives a PT Cruiser.

Talking about a needle in a haystack. A 2012 pre-owned AMG ML63, and black-on-black, what else is left? (at Mercedes-Benz of Bellevue)

Just $103k plus taxes of course (Taken with Instagram at Denver Auto Show)

It smells like spring outside (Taken with Instagram at ADP Cobalt)

It's sunny in Seattle and I love it (Taken with instagram)

Just a shot out of a riding train (Taken with instagram)

This one is a huge game changer. Too long did you hear left and right that Cobalt's website design was antique and close to a cookie cutter design (even so you could still configure a website of their in 1700 different ways - but only a few knew).....

How Cookie Cutter Websites Are a "Thing" From the Past - One Company Steps Out the Shadow

A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution

Mobile Marketing as a New Years Resolution. A Must Do!

A nicely done research study by Pew Research Center. It shows shows how people going forward with gathering information on local businesses. Not surprising (SPOILER ALERT) search engines are the first source people are starting there research...huge surprise on the bottom end of the list of research tools...I am not telling, so please check the link which will lead to the downloadable study in PDF format.

#Pew Research Center #Search Engines #Local businesses #research #WOM

9th floor - Wunderbar (Taken with instagram)

source: Drivesteady.com

Source: Most Googled Cars Of 2011

#Google #BMW #Honda #Ford #Audi #search engine

101 seconds to set up your Google+ Biz Page

By now everybody should know that Google finally opened up their Google+ platform for business pages, and sure enough, I had my fist encounter with an automotive dealership business page this afternoon on y Google+ stream.

My thoughts: “Right on, Classic Chevrolet Cadillac Buick GMC – love the photo and the message that greeted me from the get-go”… So if you’re reading this, why are you and your dealership not on yet? It is really not difficult and it will take no longer than 101 seconds to set up your own Dealership Google+ page.

Here is how: First, make sure that you have a Google account and that you are already connected to Google+. You can use your own login credentials for setting up your business page.

ATTENTION: In case you want to have several administrators for your Google+ page, make sure to create a new Google account like [email protected] and provide the password to your “partners in crime.” At this time, Google does not provide multiple admin access like Facebook is doing, but the word is that it’s in the works. Below you can see my login screen into my personal Google+ real estate.

Scroll to the bottom of the page and click “CREATE PAGE” on the right (circle).

The “Create a Page” section will open and you’ll see five categories reading:

Local Business or Place

Product or Brand

Company, Institution or Organization

Arts, Entertainment or Sports

Other

In the following two images, you’ll see that each category contains sub-categories in a scroll-down window, which would make it easy to select your business – in this case here “Auto.”

Because I did want to create a Google+ Page about my blog, I chose the category Arts, Entertainment or Sports and selected “Blog” as my sub-category.

After typing in my Business Name “Social Media Buzzer” and the URL http://SocialMediaBuzzer.com – I hit the orange “CREATE” button.

A new window showed up (image below) which will allow you to set up your tag-line (10 words maximum), which will give a short, crisp explanation of what this +page is all about. Further, you can add your appropriate company picture or logo and crop it as you like – click >>> “Continue.”

Now…Spread the love, or in my case the word, about what you just have done –

Created a Google+ Business Page. Write a few words and hit “SHARE.” Congratulations! You did it! Now tell me if I was right – it did not take more than 101 seconds! Right?!

As you can see below, the “Congrats!” screen from Google+ will allow you to discover more features you should definitively include in your digital marketing process, like building your circles, starting a conversation and creating a batch which you could embed into your website. This will let customers know that you are now also active on Google+.

EXTRA TIP: In each digital message you’ll send out (email newsletter, email signatures, etc.) include your unique Google+ ID (see red rectangle box below) in order to assure that more followers and curious prospects will follow this link. Last but not least. In your admin panel of your initial Google+ account you will have the ability to see all your business pages you have with Google. In a case of a car dealership a thought could be to have 2-4 different profit centers (Sales, Parts, Finance and Service) set-up and sharing individual messages and stories around these profit entities. As always…good luck in your business endeavors…happy selling and enthusiastic digital marketing…sincerely…Your @VJnator

#chevy #cadillac #buic #gmc #easy set up google+ business page

Audi is letting their customers pay their service bill via smartphone app.

#Audi #smartphone

Long story short: Company makes mistake...pisses customer off...customers rants via social stream...Company listening to the stream and market...response in an extraordinary way...customer (former disgruntled) is wowed...spreading the love now...negative outcome is converted in positive WOM...read on what happened in detail.

#xbox #saab #cobalt digital marketing #wom #twitter

Tell me where the offers are. Atlanta Jackson Hartsfield Airport is using throughout the terminal QR promotions for their store offers.

#airport #Atlanta #QR code

"The Google partnership is the latest testament to Cobalt’s sophisticated digital advertising capabilities. Cobalt’s unique automotive paid search program is driven by a Bid Optimization System (BOS) which drives the very best monthly performance for an individual dealer or across a network of dealerships. It is the only system on the market, in any vertical, that manages budgets on pre and post-click performance across multiple channels (i.e. Paid Search and Display)."

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