Digital Tribes

  With nearly two decades of digital marketing experience, Jessica Friedman founded Digital Tribes in 2017 because the traditional marketing model is broken. Freelance marketers cannot effectively do the jobs of more than one person and grandiose marketing agencies cannot accommodate for small businesses. Profile Links YouTube Blogger Wordpress Gravatar Tumblr Twitter Diigo Evernote Getpocket GDrive OneNote AboutMe Instapaper Disqus PaperLi

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Video Production And Post Production | Digital Tribes [phone]

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What Is A Social Media Marketing Strategy?

 Question Of The Day: What Is A Social Media Marketing Strategy?

  You know social media. It’s Facebook, Twitter, LinkedIn, Instagram, and even YouTube. Regardless of what content you put out there, you need a strategy. And you need one that is specific to your social media marketing campaign.

  So, what is a social media marketing strategy?

  It essentially answers the five W’s and one H—who, what, when, where, why, and of course, how.

  ·     Who is your target audience? Who are you talking to?

·     What is your key message? What kind of content will you share? What motivates your target audience to check out social media?

·    When is the right time to post? When do people go online?

·    Where are you going to share your content? Where does your target audience go when they are online?

·    Why Facebook? Or Twitter? Why are you on the platform you chose?

·    How do you want to be perceived by potential customers and followers?

The answers to these questions will form the foundation of your social strategy.

  Why is this important?

  Because social media can help make or break your business. Social media management is more than just responding to questions or feedback online. It is about creating connections and strengthening customer relationships. It is about building your brand. There’s a lot at stake, so you need to be strategic about what you put out there and how you do it.

  Best Social Media Marketing Strategy Tips

  ·         Keep an eye out for marketing trends. Digital marketing is always in a state of flux. It’s ever-evolving. And of course, those who adapt early on or set the trends have much to gain. Watch out for the latest, even if it’s not a part of your target audience. At the same time, it’s important to know when to join. Not all trends will be a fit for your brand. Circle back to your goals and your overarching message to help keep you grounded.

  ·         Strike a balance between organic and paid content. Viral organic content is the dream, but it’s a lot harder than it looks. Social media advertising allows you to reach a targeted audience faster. It’s important to be clear on your goals so you can choose the right type of ad. Are you after higher impressions or better engagement? Another good thing about social ads is that you can test and optimize, so you can make the most of your budget.

  ·         Invest in video. Video is no longer just a YouTube thing. Instagram and Facebook have ‘Stories,’ and even Twitter has ‘Fleets.’ And of course, there’s TikTok. There is a strong demand for video content, and the payoff is significant. Posts with video drive higher engagement and improved search engine rankings.

  Here’s Why You Need Professional Social Media Marketing Services

  It’s easy to claim to be a social media expert, but when it comes right down to it, there’s more to professional social media marketing than witty posts.

  It requires solid strategy, technical precision, and of course, a healthy dose of creativity. It takes a tribe to create a sustainable social media marketing plan that will deliver long-term results.

  We can be that tribe of experts for your business. Give us a call now, [phone].

from Digital Tribes https://digitaltribesmedia.blogspot.com/2020/11/what-is-social-media-marketing-strategy.html

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What Is Website Design And Development?

Question Of The Day: What Is Website Design And Development?

  As a digital marketer or as an online merchant, your website is your headquarters. It represents your brand—your personality, values, and unique proposition. And this is precisely why website design and development are crucial.

  So, what is website design and development?

  Website development is the “process of building websites and applications for the internet.” It goes beyond the design aspect of a website. Web development involves coding and programming, which are the foundations of a website’s functionality.

  Website design can be considered a “subset” of web development. It is part of the website creation process. But as the name implies, it focuses on the visual aspects like layout, graphic design, and content.

  One of the key factors you should take into consideration during the website design and development process is web presence optimization.

  It is the process of maximizing your reach by optimizing your website and other online assets like social media platforms and videos.

  The goal of website optimization is to drive traffic, engage visitors, and convert them into buyers or brand followers. An effective way to do this is through search engine optimization or SEO.

  Website Optimization For SEO: The Basics

  ·         Content. Value-adding content is always the way to go. Write for your customers, not for Google. Search engines will rank your website higher if there is quality content. You’ll need to find the right keywords but make sure not to resort to keyword stuffing. This is a shady SEO tactic that will get you blacklisted. Keep in mind that in-depth and long-form content tend to rank better.

  ·         Speed. When it comes to website optimization, speed matters. Site speed affects your search engine rankings because it has an impact on user experience. If your website loads slowly, visitors will leave right away and will likely go to your competitor.

  If you have a “template” website, it can come with built-in features that you don’t need. That’s additional code that needs to load, and it can affect the overall experience.

  ·         Mobile-friendliness. With mobile accounting for approximately half of web traffic around the world, it makes perfect sense to optimize your website for viewing on the go. For websites, mobile optimization means improved ranking and conversion rate, because the quality of user experience also improves.

  Making your website mobile is about adapting to user behavior while in transit. From loading speed to details like larger buttons and mobile-specific navigation, you will need to analyze all aspects of your website. The goal is to make sure that the experience is seamless.

  Why Professional Web Design And Development Services Makes A Huge Difference

  Can you DIY your business website? Probably. Is it a good idea? Not so much.

  Website design and development, like everything else in your business, requires strategy. And that’s something a professional team can offer. You’ll have a team to bounce off ideas with. You’ll have an expert who can balance the creative and technical requirements of your website.

  With a professionally done website, you can expect better SEO rankings and reduced bounce rates. These factors drive the growth of the business.

  Don’t just take our word for it. Give us a call now to find out how we can do all these, and more, for your company. Our direct line is 

[phone].

from Digital Tribes https://digitaltribesmedia.blogspot.com/2020/11/what-is-website-design-and-development.html

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Video Production Portfolio Samples By Digital Tribes

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Video Production And Animation In New Orleans

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Video Production Company Portfolio Example By Digital Tribes

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30 Second Explainer Videos For Our New Orleans Clients

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Digital Video Portfolio In New Orleans By Digital Tribes

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Increase Your Search Engine Ranking With SEO for Business

Accessing the internet is as easy as ABC, there is no longer a need to wait for the phone to be free so that you can use the dial up connection which took a long time to connect. Almost everyone has broadband and connecting to the internet only takes a matter of moments meaning that you don't need a large amount of time to get online and browse, whether you're checking in with your social networks while on the move or sending an email for work.

If you want to find a piece of information the first place you will go to is the internet because you know you will have many different results in only a few moments, it does not require much searching on your part because the search engine does it for you. You can get possible answers in seconds and you can search through them to find the right one for you and it takes up a very little amount of your time. On the internet you can find anything from circuses to lingerie or even taxidermists, no matter what you are looking for you can find it in moments.

Business will require search engine optimisation (SEO) if they want to be found quickly online, search engine optimisation is what helps a website to rank highly.

If you were to think of the search engine results as a high street you would find that the top results are the biggest stores on the high street with the big windows and the best displays to draw you in. The lower results on the first page are the smaller high street stores, which may only have one window and so the display is not as big and fancy. The results which are not on the first page could be compared to the small independent stores which are off the high street meaning that there isn't as much passing traffic for their window display to attract into the store.

Read More: Increase Your Search Engine Ranking With SEO for Business