Digital Work Envy

Scouring the web for inspiring digital morsels. 

[digitalworkenvy]

Brilliant idea coming out of McCann Bucharest. A hair cut that not only raises awareness for cancer but also provides women battling cancer with wigs that would normally cost them 4x their average income. I want a Brave Cut! 

Agency: McCann Bucharest

Client: Fundația Renașterea (cancer charity)

[digitalworkenvy]

Buzzman Paris created this spoof for April Fool’s Day for BK. All hail the Individual Frites! 

[digitalworkenvy]

I was totally inspired by this sweet Indian spot for Ariel detergent. It fights gender inequality in the most heartfelt way. Definitely sets the bar for cause marketing.

#sharetheload

[digitalworkenvy]

Kate Spade’s 'The Best Company' spot, starring Anna Kendrick and featuring a cameo by Gloria Steinem, is hilarious. #datingmypurse 

It’s part of the tongue-in-cheek #Miss Adventure series which you can watch here:

https://www.youtube.com/user/katespadenewyork

[digitalworkenvy]

This would be the raddest thing a brand has ever done. Support this movement, save the rainforest! #buytheworldahope 

[digitalworkenvy]

After years of Jon Stewart’s relentless ribbing, Arby’s responds with a sweet send-off. Love to see brands not taking themselves too seriously. 

Read more about Arby’s reaction here. 

#dailydeli #missyoualreadyJon #arbys

[adteachings-deactivated20220125]

From Creative Criminals:

Old Spice and its creative agency Wieden + Kennedy hacked the tagging function on Instagram to create an amusingly absurd “Choose your own Adventure” social game for Old Spice. When tapping on the pictures you can go your own way, while encountering robots, monsters and all kind of jokes.  

[digitalworkenvy]

Finally a brand has resurrected the ‘Choose Your Own Adventure’ format and done it justice! 

[digitalworkenvy]

I can just hear the pitch now, “Monkeys, in a kitchen, in a jungle, with bananas in the fridge...” Sounds a tad ridiculous, but my oh my, how well they executed it! Really beautiful and the line at the end pays it off perfectly. 

Advertising Agency: Mother London

Client: Ikea

[digitalworkenvy]

Prepare to shed a silent tear at your desk. Really sweet spot for Duracell, well-timed for the Fourth of July. The best part is that it’s based off a true story.

[digitalworkenvy]

Another big winner coming out of Cannes—this one in the Health & Wellness category. Proctor & Gamble is behind this educational effort.

Client: Always

Advertising Agency: Leo Burnett Mexico

[digitalworkenvy]

'The Lucky Iron Fish Project' -  Bronze winner at Cannes this year for the ‘Promo & Activation’ category. This is exactly the kind of work I want to be doing - one part innovative thinking, one part social good, totally impactful.

Advertising Agency: Geometry Global Dubai and Memac Ogilvy

[digitalworkenvy]

Just in time for Father’s Day this Sunday, Toyota releases this emotional ad. It brought me to tears. The Toyota branding at the end felt a little abrupt but well done regardless.

Toyota Japan

[digitalworkenvy]

Social Media Used to Keep Loneliness At Bay For Two Incredible Grannies. 

Client: Vodafone Romania

Advertising Agency: McCann, Bucharest, Romania

[digitalworkenvy]

Photographer Ben Moon pays tribute to his dog Denali. Achingly beautiful. 

Brought to you by Patagonia.

Denali from FELT SOUL MEDIA on Vimeo.

[digitalworkenvy]

Watching this effervescent spot for Perrier, directed by Fleur & Manu, reminded me that the sky’s the limit (pun intended) when it comes to good advertising. Wonderful, surreal spot. I love the roaring lion thrown in for good measure!

Advertising Agency: Ogilvy Paris

[digitalworkenvy]

If you have a mom who texts in all caps, writes bible-length texts, or refers to regular pictures as “selfies” you need to watch this new Samsung spot: “Texts from Mom”!

#hashtag 

Here’s to all the wonderful, loving, not-so-tech-savvy moms of the world, including mine!

[digitalworkenvy]

The writing in this new Hefty spot, #Blessed, is just so spot on. Great concept, perfectly executed. Kudos to my Havas Chicago brethren. 

The other two spots, #worthit and #turnt, are definitely worth checking out as well:

#worthit   https://www.youtube.com/watch?v=CW5H6Rc7WJg

#turnt      https://www.youtube.com/watch?v=Ja8qOaWc1dA

Client: Hefty

Advertising Agency: Havas Chicago