Digitise Today

Digitise Today is a digital marketing agency based in West Delhi, India. We provide you 360 degree support in setting up your business online right from scratch to running it successfully.

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THE SALE IS ON!!It's time to celebrate. Come and join us. Be a part of our celebration by taking advantage of this never-before sale. Get exciting offers, discounts, and many more.

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There is a 54% success rate for social media searches on products. Consumers are now more likely to use social media than they were in the past. They are seeking reviews and recommendations on social media. Therefore, having a prominent social media presence is crucial for your business. Follow Digitise Today.

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Marketing via email is a really valuable tool for businesses! You're able to keep your audience updated with what you're doing through it.

Here are the 4 best E-mail marketing tools which you can use as a business owner or brand to your customers or Subscribers. 

1.  HubSpot  

2.  MailChimp

3.  MooSend 

4. SendingBlue

No matter how short or long an email is, it’s always a good idea to flesh out your strategy beforehand. Using #emailmarketing tools is just as effective as other platforms and media today. What email marketing platform do YOU use and why do you love it? ⁠

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Are your blogs ranking low in Search Engine? Then you should try submitting your blogs to Guest posting & Blog submissions. Submitting a blog can be on any topic, whereas guest posting must be on a niche topic. Guest posts are always of higher quality than Blog submission, mainly because guest blog owners want unique content. Follow @digitisetoday for more tips and tricks on digital marketing.

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Posting things isn't enough, you need to think about the quality of the content you're sharing. Today's Consumers are looking for better content, not more content. You need to stand out among so much content out there. 

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For more details: www.digitisetoday.com 

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10 Effective off-page SEO Practices & Techniques

On-page SEO and off-page SEO are like soulmates, and they are interlinked, and they are both incomplete without each other.

You can’t expect your on-page SEO to give you fantastic benefits without implementing the right off-page SEO techniques. Moreover, off-page SEO is not about link building, etc., but it’s more than that.

Please have a look at the below-mentioned off-page SEO techniques and practices to boost your off-page knowledge and teach them within your off-page SEO strategy.

1. Analysis Of Your Competitor's Link Profile

How can you assume to outrank your competition when you don’t know what kind of links they have? You need to pay heed to their link profile if you want to increase your search engine ranking. When you are fully aware of the competition in the market, only then can you link correctly.

Just put any of the Url of your competitor in any of the Seo tools, analyze their overall strategy, and take down some notes from it to understand what kind of links they are building and judge the overall quality and authority of those links.

2. Backlinks From High DA Sites

Backlinks are the backbone of every off-page SEO strategy with the intent of ranking on page one, and Google will be more likely to rank a website higher than the other website if it has higher backlinks with good DA. It is just like a ‘vote of confidence from one site to another.

Additionally, Google considers the quality of the site with a higher domain linked to your site. 

There are two types of links that you can use in your off-page seo strategy. 

Natural links – a link that is generated without any action. 

Links generated via self-promotion are those types of links you generate by promoting or marketing your business.

3. Shareable Content

If your content is good, you don’t need to implement the other off-page SEO practices because the content is king and the backbone of your digital business. The unique selling point of your website is the content that you create. If you have a different concept, make sure you explore all possible perspectives. Creating shareable and unique content is one of the most innovative ways to generate more natural Backlinks and establish yourself as an expert and an honest friend to your visitors who can help them achieve their dreams and goals.

4. Set Up Google My Business

If you are running a local business, you must be listed and rank on Google my business to generate the visits of the high quality of visitors and be visible to the local population of your city. It will also help you get more contacts for your business and will create a business reputation locally.

Set up a Google business account and optimize it.

5. Social Media

Nowadays, everyone is on some of the other social media platforms, and it has become a leisure time for many. If you can create content in an eye-catching way, you can easily make it on social media. The virality is a luck factor here that might work for you too. Start leveraging the power of social media and use it to extend the reach of your content as a part of your off-page SEO strategy and create high-quality Backlinks from a good site with a high DA. 

You can use Facebook, Instagram, Linked In, and other social media sites for Kick-Starting to get more visitors to your blog post from your social media handles.

6. Guest Posting

Guest posting has become a significant way to boost traffic and expand brand exposure at the same instance. 

There are many websites wherein you can write guest articles to build a household name in your industry. 

It would help if you did some research on what sites are a perfect match for you to start your guest blogging journey. 

However, keep some of the below-mentioned facts before submitting a guest post to a website. 

Ensure that the content is unique. 

The DA and PA of the website are good on whose platform you are posting a guest post. 

Make sure that you can get high-quality and relevant traffic through them.

7. Forum Posting

Join a discussion board, aka a forum wherein you can have meaningful conversations with the people to educate them and to position yourself as an expert within their sight. 

Some of the other benefits of forum posting are:

Visibility to the new audience 

A better understanding of customers

8. Blog Directory Submission

The blog directory continually builds high-quality backlinks and is an excellent idea to attract new organic traffic to your website or blog.

Choose a good blog directory for getting effective results.

You can try some of the below websites mentioned for submitting your blog.

www.elecdir.com

www.sitepromotiondirectory.com

www.a1webdirectory.org/

9. Image Submission

Sharing images on popular image submission portals is the current trend in off-page SEO.

Start submitting your blog and social media images on different and relevant image directory portals to generate traffic from your visuals.

You can submit your images to some of the websites mentioned below.

www.mediafire.com

www.pinterest.com

www.flickr.com

www.instagram.com

10. Influencer Marketing

Influencer marketing is one of the best ways to generate additional traffic for your website and establish a place within people’s hearts for your brand. It is the influencers who connect to the local audience on a deeper level. Being an influencer has become a job, and multiple influencers are related to your niche. Make sure you do your research. 

Get in touch with your industry influencers and ask them to review a written piece or any of your products.

Remember, if you are making an effort to post something on your website, take some more effort to make Google take notice of it. These page SEO techniques and practices can take you a long way. Though it’s highly volatile how the analytics and crawlers work, you still have to control the amount of attention to these practices. Let us know how helpful you found this blog to make your Off-page SEO techniques go that next level.

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Best Crome Extentions trending in 2021

Finding the right digital marketing tool or best chrome extensions for clients’ projects is essential because it saves time and provides quality results within a few minutes. Time management is crucial when you are working on multiple projects.

Although there are many digital marketing tools, software, and extensions available in the market, it’s also a reality that most of them are out of the budget for many of us, or they don’t stand to our expectations.

What are extensions?

These are software programs which help the user customize their experience according to their needs.

They increase the functionality of your work.

People are paranoid due to safety issues. It can include malware and virus attacks. So, don’t stay fearful and avoid such a great feature.

Just remember you don’t over do it. Don’t use too many of them at once.

1. Headline Studio

Headline studio is one of the best chrome extensions that uses extensive data to analyze the headlines of our content and gives us better words and suggestions to improve our search engine optimization game.

2. Wordtune

While writing content for the articles, many content writers make the content clumsy and hard to read. Thus, here is where the word tune extension comes to their rescue. It is a chrome extension that uses AI technology to assess your projects and work so that you can create a clear and compelling writing style.

3. Ahref SEO Toolbar

Having a good knowledge of SEO and understanding it to optimize the content for the google search engine is a vital skill that should be within a content marketer for best content writing skills. And now, with the help of the Ahref SEO toolbar, it has become super easy to do so.

4. Keywords Everywhere

Finding a good keyword is essential and having the right keyword research tool is more important. With the keyword everywhere tool, the whole process of getting the right keyword will be much easier.

5. Cloud App

Ever came across some important idea during your research and didn’t put it on paper? Worry not. Cloup App extension is all you need. It will get you screen capture and screen recording of anything you are watching on your chrome. It is one of the best chrome extensions which can also let you share videos and images with a great ease.

6. Bulk URL Opener

When we are loaded with work online, we tend to open a lot of tabs at once. A bulk URL opener is an extension in which you can open multiple URLs simultaneously in different tabs. Put each URL in the line, or you can copy and paste the list of the URLs you want to open and then click on the ” open all” button. The extension will open all the URLs in different tabs or windows as per your settings.

7. Wayback Machine

Errors are one thing that sucks life out of your user experience. But what if we tell you that all your errors can be detected easily with one extension. Wayback Machine can detect the dead pages, 404s, DNS, and other web breakdowns with this extension. We often stumble upon PDFs and links that do not work anymore. It takes one single click to figure it out. Also archiving becomes easy with this extension.

We have suggested the best chrome extensions to get for your Chrome and make your daily tasks easy. They are not harmful for your speed but are sure shot ways to increase your efficiency. Do comment on your thoughts on these. If you have any query, please contact- [email protected]

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Characteristics of Good Website

A good website is a front door to your organization, but this is not enough to convert your visitors to engaged users or your brand ambassador. To get your business to the social media platform, you need to have a website. So, now if this question arises in your mind, how to make a good website? Here is your answer – include some features to help you run your website efficiently.

Moving on to the features of a good website that you need to take into consideration.

1. Creatively Well Designed, Well-Structured And Functional Website

Before selecting a server or HTML tag, you should be very clear on how your website will work, essential for user experience and SEO.

Homepage features for your website are the key elements that will create an impression on your users where they will get to know who you are and what you love. Be accessible for your users to understand your business. Have clear and effective communication, don’t mince words.

Following are some excellent features of a good website that you can add to the homepage of your website.

a. Domain Name

It is the primary step in creating your website. The URL of your website will appear in the navigation bar. It is the address where the users are taken to after their search, leading to your site. So your domain name should be simple, easy to spell, easy to remember.

b. Name of your Company

You must share your company’s name, logo, location, contact no. Email at the top of your homepage. To assure the visitor that he is at the right website he was searching for, it becomes easier for your visitor to reach out to you. If not mentioned, it looks as if the visitor is chasing you, looking here and there to reach out to you.

c. Logo

Every company has its logo. These are graphics that are easy to remember and link your customers to your business because there are times when one would not remember your company’s name but know you by your logo.

d. Tagline

Just below the companies name, you can have a short tagline or a phrase that says it all about you, and this is very useful for new startups or small businesses to put their work across to their first-time visitors.

2. Easy Accessibility

Site visitors are always in a hurry. Each of us has a short attention span, so keep your text to a minimum and add images of your products or, if you are a service provider, post testimonials or screenshots of your previous web designing experience and reviews.

3. Security

When you are marketing or selling anything online, you need to put extra effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your customer (i.e., a credit card number, social security number, etc.), which will remove their fear of providing personal information since there’s so much identity theft on the web. VeriSign, TrustE, Entrust, and GeoTrust can be good options to explore.

4. Webpages

The website is also essential because it will help you build your business. Today’s customers expect serious business owners to be able to conduct business activities online. A well-designed, informative and modern website can improve your company’s credibility and strengthen your brand.

5. Call To Action (CTAs)

If your website doesn’t interact with the visitors or asks anything from the visitors, they will do nothing, and your audience will not understand the purpose of your website.

6. Value And Original Content

A brand needs to put up valuable and original content on its website. Few websites often copy information from other pages and provide unauthentic details on the about us page. It lowers your customer’s confidence in you. Putting valuable and original content will maintain and make your customers visit your website again and again.

7. Visual Media

Web standards are rising, and so are our expectations towards websites. We want everything instantly, be it finding information or getting entertainment. The key to designing an attractive and efficient website is the use of various engaging media. This media could be videos, images or audio clips that convey your message.

8. Mobile Friendly Versions

Smartphones, tablets have become a necessity, and their use has also increased over time. As smartphones are becoming cheaper, the service will only rise, and these smartphones drive massive traffic. People have been seen surfing the web looking for information, buying online or searching for a location for this the business website should be readable on mobiles.

9. Search Engine Optimization (SEO)

The goal of SEO is to increase the quantity and quality of inbound traffic to your website. It is suitable for consumers and businesses because it connects search engines with the most relevant content. Improve your customer experience, increase your credibility, attract more people to visit your website, gain an advantage over competitors and increase conversion rates, thereby bringing more sales and more loyal customers to your business and more growth.

10. Internal Links

Although internal links are a part of SEO, it was necessary to mention them individually as well. They play an essential role in setting the structure of a website and helps in proper navigation.

Internal hyperlinks pass from one web page to a unique web page at the exact domain. They are usually utilized in essential navigation.

Hope you like the content.

Fell free to ask any query - [email protected]

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What are Broken links and how to find them?

Providing a hassle-free user experience to the visitor of your website is very important because it is considered the first step to convert the visitors into your hot leads for making them your paying customers. You need to ensure that the whole designing and navigation structure is up to the mark for satisfying your customers if you want more sales and more brand exposure.

What Are Broken Links?

Broken links are those links that do not work on a website. There can be many reasons for some of the links not working, but the top three reasons for a broken link error are mentioned below.

The website is no longer available.

The webpage was moved without redirecting it.

The URL structure is changed.

How To Find A Broken Link?

Although there are many ways to find the broken links, such as viewing the broken links in the google search console, you can even find them via the broken link checker or broken link tool.

Still, here we would love to share the three excellent tools that can help you identify and resolve the internal and external broken link issues.

1. Ahref

Ahref is not just a keyword research tool, but in short, it is an all-in-one SEO tool for your overall SEO strategy. You can find content ideas even perform a site audit to find broken links and other SEO issues of your website in one place.

2. SEMrush

Semrush is a whole suite consisting of SEO and other digital marketing tools to help you analyze and understand your website and digital marketing campaigns.

Moreover, in semrush, there are tools for content marketing, advertising, social media, and SEO, to name a few.

3. Screaming Frog SEO Spider

Screaming Frog SEO spider is a simple web crawler to get the information about a website for SEO analysis.

A free version of screaming frog will allow you to collect the data from 500 URLs, wherein you can manage the data to an unlimited number in the premium version.

Let us know how you liked this blog. Did you find it informative? Comment below and ask any possible queries you have. Tell us if you want us to write more on link building. To know more, and being updated with the digital world, Stay connected!

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Home About Us Our Services Blog Contact Us Home About Us Our Services Blog Contact Us WELCOME TO DIGITISE TODAY Reimagine your digital world Our tools + strategy + skills = your branding and success stories what We Do? Get trendy With Digitise Today! we Help To Grow your Online experience We are a digital … Home Read More »

Digitise Today is a digital marketing agency based in West Delhi, India. We provide you 360 degree support in setting up your business online right from scratch to running it successfully. We set up a completely unique digital section of your commercial enterprise on online channels to attract more audience which will not only increase your reach but will also boost your lead generation.

We are a one-stop marketing agency for your business as we provide services like web development, SEO, SMO, graphic designing, video production, email marketing, content marketing, competitor research, digital strategies, and planning with a highly specialized team to assist you and make it fit in your budget.