Types of Point of Sale Display and their uses
The retail industry is one of the oldest in the world. Retail advertising is an activity that requires a lot of skill and knowledge. This industry has undergone significant changes over the years. It has certain techniques that have been used and known for many years.
The main task of a retailer is to satisfy the customer and make their stay in the shop a memorable one. When you enter a shop, the first thing you look at is the interior of the shop, which is the largest part of the retail space.
Virtually all retail shops around the world depend on point-of-sale displays to promote and emotionally influence customers to encourage them to make a purchase in their shop. There is not much difference, it's just that one is more effective than the other. Below are brief examples of the three main types of displays that are regularly used in retail shops.
(FSDUs) Free Standing Display Units
FSDUs are strategically placed at a specific location in the shop where customers spend the most time. These shelves are convenient for displaying or advertising short-term offers or limited edition products. The advantage of these shelves is that they are free standing, easy to put in one place and can be easily removed when the display is over.
They are designed in such a way that they are easy for the customer to see. Free standing display units come in different shapes and sizes and are available in a variety of colours. They are very attractive to the eye. These shelves are most effective when placed near the entrance of the shop to catch the customer's attention as soon as they enter the shop, or at the aisle where the customer looks ahead for offers.
(CTU) Display units for counters
Display counters are installed on the checkout counter to attract the customer's attention just before payment. These shelves are small in size but bring great benefits. Since checkout counters are very noisy and crowded, slim products compete for attention. CTUs display initially have an attractive design. To create effective branding, small signs with attractive lettering are used to attract the attention of customers who are generally inclined to buy. Such products include chocolates, chewing gum, etc.
They are widely used in supermarkets and are placed at shelf level to support impulse purchases. They can be either suggested or incentivised and work well when customers are in doubt as to whether they should buy a product. They are also useful when reselling a product. For example, a rack of wobblers placed in front of burgers can remind the customer to buy buns.
There are many POS tools available in the market. Over time, they are becoming more inventive and planned as shoppers are getting smarter. It is about promoting and creating in-store art with the likes and dislikes of customers in mind. Over time, major retailers and their POS agencies are developing new innovations and ideas.
For CTUs display and display racks you can contact impulse pop for your outlets display.