Why Is Web Design Important?
If only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple. Your websiteโs design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
In this blog, weโll discuss why design is important and provide you with seven must-have design elements for your website.
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As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Letโs look at five reasons web design is important.
1. IT SETS THE FIRST IMPRESSION
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They wonโt find your website appealing, which deters them from your page. Youโll miss out on leads because theyโll leave your page for a competitorโs page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
SEARCH ENGINE OPTIMIZATION (SEO) STRATEGY
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, youโll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if youโre not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what theyโre doing.
3. IT SETS THE IMPRESSION FOR CUSTOMER SERVICE
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you donโt put any effort into your websiteโs design, your audience knows that you wonโt put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. Youโll give the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People donโt want to check out a business that doesnโt value them enough to make a good first impression.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldnโt you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
4. IT BUILDS TRUST WITH YOUR AUDIENCE
People donโt trust poorly designed websites. If they see your poor design or the information looks outdated, they wonโt trust your site. They may view your site as seedy or shady because you donโt have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. Theyโre spending a tremendous amount of money, which means if your manufacturing website design doesnโt convey trust, theyโll find another business to fulfill their order.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
Itโs important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. YOUR COMPETITORS ARE DOING IT
If you need a reason for why web design is important, hereโs a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitorโs will outrank you. Their well-designed website will perform better than your website.
This means youโll lose leads to your competitors. Theyโll attract more leads to their page because their page is more appealing.
Your websiteโs design is an opportunity for you to set your business apart from the competition. When youโre competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.
6. IT CREATES CONSISTENCY
When youโre trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when theyโre ready to convert. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience wonโt know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. Youโll earn more leads and conversions down the line when you redesign your site for this key element.
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