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Social Media v/s Social Networking

For the last time, Social Media & Social Networking are not one and the same. They are the two sides of the same coin!

The fact that Social Media and Social networking are two different things has eluded, most of the marketeers all this time. The ones who have understood the difference are doing great campaigns out there. Simply put Social Media and Social networking are two sides of the same coin. In simple words, Social Media is the platform for people to create, share and consume content with other people, whereas Social Networking is the act of keeping the engagement alive among people who share same interests. Social Media is a channel that help deliver your message it is just a medium on the other hand Social Networking is all about like minded people discussing similar topics, the networking really take place at the core of such conversations.

“Social Media is a platform whereas Social Networking is keeping your audience engaged”

Why should Marketers care about the difference?

A successful marketer is the one who understands which platform is suitable to promote their product/services rather than being present on all platforms. A marketer who can identify the best suitable platform, which will benefit the brand can make the marketing efforts more cost effective. Once the platform is identified it’s all about keeping the audience engaged to that platform. By coming up with content which are meaningful, shareable, relevant and useful to the audience, a marketer can really increase the lifecycle of a marketing campaign.

“A marketer who understands the difference between Social Media and Social Networking do great campaigns”

When the social media and social networking strategies work hand in hand you will be more in sync with your audience and can successfully sell your product/services. You will be reaching the right audience with the right product/service at the right time.

Author: Ranjeet Chandran

Source Link : http://thedmti.com/blog/social-media-vs-social-networking/

#social media #social networking india #social networking #social media platform

Top 10 Tips For Effective Search Engine Marketing

To make your website visible on Google, Bing, Yahoo, Internet marketing is required for any website/business. Search engine marketing is a form of Internet marketing that involves promotion of website/business by increasing visibility in search engine result pages through advertising and optimization. SEO (Search engine optimization) and PPC (Pay per click) listings may be used in SEM. Below are a few tips for effective Search Engine Marketing:

First Page Exposure in the Top 3 Search Engines

Search Engine Marketing or Pay Per Click Marketing is the fastest way to get an advertisement for your business to show in the top 5 results on Google, Yahoo and Bing. People very rarely look beyond these results or click beyond 2-3 pages of search results. Its smart bidding required to rank in the Top 3.

Immediate Traffic

SEM is great for brand new websites that have little to no exposure in the search engines already. This enables advertisers to get advertisements for their website on the first page of the main search engines within an hour of campaign setup and activation (again, given they know what they’re doing). Pulling maximum traffic is important in the start of any business for every brand.

Consistent Traffic

As a marketer, it is crucial to be able to drive as many people to your website as consistently as possible. Huge unexpected spikes in traffic can kill a website. With paid search marketing, traffic amounts can be controlled as they are tied directly to how much the advertiser is willing to pay per click, per day and per month. Managing campaign by making changes according to the requirements at campaign level helps to maintain Consistent Traffic.

Targeted Ads

With paid search, the ads that are displayed in the sponsored results can be changed, edited, tested, optimized and tracked for maximum effectiveness. This ability allows marketers to know which exact combination of ad text and key phrases work the best. Location, Language many options are available in Search Engine Marketing.

Testing

If you wanted to know whether a specific product campaign you are launching is received well with a new marketing campaign and ad creative that you have put together you can setup a campaign in AdWords, run the ads for at least 30 days, and then analyze the data to see if it they were successful. As a matter of fact, many professional SEO firms actually use or recommend paid search marketing as a primary step in determining the best key phrases for conversions and return on investment.

Reach

Besides Google being the #1 search engine with a market share of over 65%-70% over other search engines, Google has also done an amazing job of amassing a network of publishers (other websites) to display Google’s sponsored ads for them. Maximum reach is achieved using Google ads.

Relevancy

Search results are all about relevance, or at least they should be. When someone does a search, they should only get the most relevant results for what they searched for. Google, having the most advanced algorithms to detect relevancy, do a fantastic job of delivering relevant results to users.

Geo-Targeting and Ad Scheduling

Geo-targeting allows advertisers to select only specified locations all over the world to display their ads to. For example, if you had a local pizza place and only wanted to show ads on the search engines to cities that you could deliver your pizza to, then you could select these areas and your ads would only show for those specified locations. This allows your ad budget to go further as it is only targeted relevant locations.

Ad scheduling allows advertisers to select specific days and times of the day to run their ads. This is extremely helpful for marketers who are very familiar with when they get the best response from consumers or when they are able to respond in a timely manner.

Tracking

With paid search marketing, every ad, every keyword, and best of all, every dollar spent can be tracked down to the cent. This allows for very accurate ROI (Return On Investment) and ROAS (Return On Ads Spends) tracking and makes paid search marketing that much more essential for any business. Know where is your money flowing, How is your money flowing and pause the campaign when you want according to your strategy.

Branding

Paid search marketing has many advantages such as those described in the above tips. However, one of the best uses of paid search marketing from a marketing perspective is branding. Effective branding is extremely important for every business as people remember brands, not companies. If your brand is memorable and associated with something memorable then your marketing will be that much more effective. Paid search marketing, through all of the reasons mentioned above, allows for very cost effective branding of your business/ product/ service and company name.

Conclusion

Every new business/website requires visibility to gain maximum traffic. Having a well-rounded online presence is essential to your business growth and SEM is a great way to do it. SEM is definitely worth trying out – Use a small test budget to see if it works for your business/website. By focusing on relevant keywords, you may be able to utilize your budget and make profit as planned.

Author: Harshal Patil

Source Link : http://thedmti.com/blog/top-10-tips-for-effective-search-engine-marketing/

#tips for search engine marketing #search engine marketing tips #website traffic tips #search engine marketing #search engine #online marketing tips #digital marketing tips

Launch of a “Tevar”ific Trailer

In the world of multiplexes and billion dollar plus box office receipts, it is easy to forget and miss out on all the movies that release every month. But for Directors with deep pockets using social media for reach and profit is the new “guaranteed” success. On a similar tone, Bollywood’s new movie, Tevar starring Arjun Kapoor and Sonakshi Sinha kicked off with a digital promotion.

The clear objective of the campaign which started few days back was to let the Bollywood craze country know that Arjun Kapoor’s new movie was on the verge of release.

Facebook is a great avenue to connect with fans and Tevar clearly took this as a part of strategy by launching a microsite called “Tevarbook” which accessed the profile of your Facebook Account. This would then log you into your Facebook page and then out of nowhere Arjun Kapoor and Sonakshi Sinha would appear on your timeline and appreciate what they see on your wall in their own Tevar.

They also used Twitter to its best use by releasing the first look of the movie’s poster on Twitter. Arjun said that using social media not only helps you to connect with your fan but also gives you instant feedback.

After all the buzz created on the digital space. The event launch outdoor as well kicked off with a live Kabaddi game and the event was being live tweeted too.

Quite Tevar-i-fic isn’t it ?

Source Link : http://thedmti.com/blog/launch-of-a-tevarific-trailer/

#multiplexes #box office #movies #new movie #Tevar movie #Arjun Kapoor #Sonakshi Sinha #digital promotion #Bollywood craze #movie review #movie release #movie trailer #tewar trailer

“No more promotions” says Facebook

As a typical Facebook user you are used to seeing around 1500 stories in a day. Facebook in its recent news announced that they aim to bring that down to about 300 of the stories they believe the users will be most likely to care about. This insightful news was revealed on the basis of the survey where they asked hundreds of thousands of users how they felt about the content on Facebook. People said they wanted to see more of their friends and brands they care about and less of promotional posts which insist them to buy products, install apps or enter competitions.

In order to maintain being the most popular social networking site in 2015, Facebook will be putting more focus on the relevance and quality of the overall stories – including page posts – people see in their news feeds. One clear impact of Facebook’s upcoming changes will be to nudge page owners towards paying to advertise on the social network especially for promotional posts. This move is likely to boost Facebook’s advertising business. But does this mean Facebook will be shoving more paid ads into people’s news feeds to fill the space left by those promotional posts ? We are yet to see.

Source Link : http://thedmti.com/blog/no-more-promotions-says-facebook/

#facebook #facebook promotions #promotions on facebook #promoted posts #Facebook user #facebook tips #facebook update #fb promotions #promotion on fb

India shuns Remarketing!

It was just another day in my life except for two seemingly regular things that stood out in their contradiction. GroupM, India’s largest media planning and buying agency revised its forecast for growth in advertising expenditure in India for 2014 owing to the increasing spending in digital advertising and I found one of my friends cribbing about how she cannot make a trip owing to an upcoming test and yet she cannot get it off her mind because the tickets won’t stop following her, in her dreams and in the digital world. Yes! She was talking of re-marketed ads, and no, she did not like them.

So here we were, with exponentially growing digital spends forcing GroupM to revise their advertising forecasts and the young consumers, the main consumers for tomorrow, bickering about the increasing number of advertisements invading the only private space they knew existed, the digital realm, and trying to find out ways to lose them, or even block them.

This is what made us think. Are the advertising spends achieving what they set out to achieve or are they over doing it, or are they doing things the wrong way? What is the right way then? Is there any middle path at all that can satisfy both the consumers and the marketers?

Re-marketing has been touted as the most sophisticated tool in the business of digital marketing in a long time now. It is effective too, we know that, both as marketers and as consumers. But is it losing its edge? It may have started irritating the consumers more than doing them a favor, reminding them of things they may not want. It was time to ask questions and so we did!

Source Link : http://dmti.in/blog/india-shuns-remaketing/

#remarketing #india #ecommerce #online shopping in india #online shopping india #online shopping

How to Build Digital Skills

Marketing, the world over has evolved from the days of traditional marketing to now – where there is an array of electronic media. However, the phenomenon that has changed our living culture is the Internet. It has brought access to markets that are very different from the traditional ones and has also made the consumer very proactive.

This brings the question of how to build relevant skills for the digital world to the fore. Traditional marketers are grappling with technological changes and are trying to build an understanding of the platform. These are the people who have vast experience in offline marketing in the real world, who deal with consumers directly, identifying their needs and keeping track of it in real time. However, an ever increasing young population worldwide that is fast forwarding to the digital era, is pushing marketers to acquire digital skill set that will initiate them into the connected world.

An interesting area to start with for these Marketers would be through a semi traditional channel-Email Marketing. The advent of email has been somewhere in the early 1990s and the current generation of Offline Marketers use email with ease. Making them understand the various templates involved in designing mails, along with highlighting the fact that every word placement or design placement or even the fact that the go to buttons directing the consumer to like the FB page will hone their understanding better. Email marketing also helps them test their learning immediately since they can compare their work and check for the leads generated.

Having underscored the need for going digital, however one also needs to understand that there are different digital needs for different people working in the same organization. There are the new age guys and girls who are comfortable with using the internet and have more than a fair share of experience. These set of people are predominantly with an experience in the virtual world, they can be given further training in advanced concepts like SEO, SEM. They are at an advantage since they know how to go digital with ease.

Real Vs Virtual Debate The real versus virtual debate has been centre-stage for quite sometime. With a large number of online businesses setting up shop, the digital era has truly arrived. This has led to marketers who specialize in online businesses. Online businesses may have an edge over offline channels but the basic marketing lessons have remained the same. One needs to have grasped the 5Ps of marketing to stay in contention to acquire skills and use them for enhancing their businesses.

Acquiring digital skills has become the buzzword. The inherent question is- What is the best way to acquire digital skills? Some say that it is through practice, others through training programs and yet another set of people say that it is through attending short term workshops and networking forums where a large number of digital marketers gather. In my opinion, it is a combination of all of these that can help one acquire digital skills and actually become adept at it and leverage it for their organizations/businesses. Digital marketing is understanding the consumer mindset through insight. The digital world is best suited to help one analyse these insights. Infact, it is safe to say that understanding insights has become a science in itself. Crunching big data and codifying them into smaller bytes for the marketer to understand, analyse and strategize has led to the mushrooming of big IT teams in organizations. In short, mouse clicks have become a science. Why I say this is because, almost always one tends to forget the simple concepts that make up the digital world. In my view, understanding these small insights contributes to large profits for companies. It also demystifies the digital age for a traditional marketer.

One of the best ways to start acquiring relevant skill-sets for the Digital Age is by attending classroom training programs. They teach basic nuances in real time. Classroom projects help in working on problems together in different teams, that come up with creative solutions, also furthering one’s interest through projects based on real time problems. Short term workshops also help in increasing one’s curiosity. Here, one gets to meet digital practitioners and experts. Their insights help in solving problems and creating successful campaigns. Many interesting case studies are discussed that allow one to analyse them and build on the mistakes of some campaigns.

Acquiring digital skills is the need of the hour. It is best practiced through a combination of knowledge, experience, guidance, training and user insights. But, going digital-is the need of the hour!

Spurce Link : http://dmti.in/blog/how-to-build-digital-skills/

#digital skills #digital #skill sets #knowledge #experience #guidance #training #digital learning

The Length of Everything Online

Most people get stuck when it comes to content online, not because they don’t know what to type, but how much to type! With so much digital traffic these days, it has become difficult to stand apart from the crowd. Here we are going to unravel some of the best kept secrets and let you in on how much to type.

Twitter A tweet can be 140 characters long, but how does one stand out with twitter having around 284 million active users? Crisp is the buzz word for twitter where retweeting indicates the popularity of the tweet. Studies show that tweets that have a length of 71 to 100 characters being very popular. These tweets, along with conveying the message, also ensure that it has popular appeal and hit the right note. Twitterati-100 it is!

Facebook Believe it or not, Facebook beats twitter here. Its 40 characters that’s the norm for popular posts! Studies indicate that posts with 80 or less characters receive 66% higher engagement.

Google Plus Google Plus posts are in one single line, with 60 or lesser characters. What does this mean for you: What you write has to be catchy and endearing for the people reading it. Hint: Think reader’s perspective.

Blog Posts Ever wondered why your readers don’t go past five paragraphs of your blog? Studies indicate that 7 minutes it is for a blog that delivers value to its users. Seven minutes to fame seems to be the buzzword!

Ideal paragraph width: 40 to 55 characters Number of words: 1600 words create more value than long paras which have reams of information. They attract readers giving you a loyal reader base. The logic is that 1600 words can be read in ten minutes or so by the average reader, capturing his attention to the matter dealt with.

Readers comprehend better with this size and this is the key to meeting your target audience!

Youtube Videos The eyes seem to liken videos that are three minutes or less. A 180 second video gives ample scope for the three acts-introduction, capturing eyeballs and conversion.

Podcasts Podcasts which are 22 mins and less, seem to garner the most attention since the average attention span of a human being is 15 mins and people zone out after this. Podcasts with sharp content trimmed to perfection is the key to a great podcast.

Slideshare The PPT that differentiates the winner from the rest is the one that is able to pack in a great slideshow in 6 mins or less.

Linkedin Posts Linkedin Posts that have 25 characters or less are sure to grab the attention of your professional contacts and make you the next Digital evangelist!

Souerce link : http://dmti.in/blog/the-length-of-everything-online/

#twitter characters #facebook limitation #blog posts #podcasts #youtube videos #linkedin #slideshare #facebook #twitter #youtube

The future of health is your smartphone!

With so many health apps and a flood of wearable devices tracking every movement of your body, its just a matter of time when each of us have real-time health records on our fingertips. Here's an interesting trend of US mobile users behaviour to mhealth.

#digital marketing institute #digital marketing institute Mumbai #health apps #devices #health and technology #digital media Mumbai #mhealth #mhealth application adoption

DMTI is the leading Digital Media & Marketing training provider in the country, offers exclusive programs/courses that cover every aspect of digital marketing.

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