We spent most of our screen time browsing on our phones, scrolling through social media sites.
Google has, thus, come up with content that is to be consumed in small chunks and within a glance, in the form of Accelerated Mobile Pages (AMP). These web stories contain a maximum of 10 words, and each web story should fall between 4-30 pages. What's more, the publishers can monetize these web pages, by attaching affiliate links.
Google web stories attract a significant amount of attention, and get plenty of traffic. The fact that its interactive and entertaining helps its popularity. Google announced a WordPress Plugin to help content generators gain more traffic via the Web Story format.
Google shows content in the Web Story format in the following places: Google Search Google Images Google Discover Google App
What's better? The new plugin features a drag and drop interface and templates help create web stories eaisily.