Dunc's digital marketing library

curating the wisdom of others

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From employment to leisure and transportation to education, tech is changing the world at a faster pace than ever before. Already, people wear computers on their faces, robots scurry through factories and battlefields and driverless cars dot the highway that cuts through Silicon Valley. Almost two-thirds of Americans think technological change will lead to a better future, while about one-third think people’s lives will be worse as a result, according to a new survey from Pew Research Center. Regardless, expect more change. In a series of interviews, which have been condensed and edited, seven people who are driving this transformation provided a glimpse into the not-too-distant future

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Feynman Physics Lectures: Key to Science

The key to Analytics via  Feynman Chaser ... Guess, compute, compare, experiment, observe ... Either its wrong or its right ... doesn't matter how beautiful it is or smart or creative ... if it doesn't work its WRONG

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Apple's 'HealthKit': soon we'll all be checking ourselves into accident and emergency, convinced we're dying – Telegraph Blogs

Last night, Apple Chief Executive Tim Cook unveiled the company’s new generation of apps at their Worldwide Developers Conference. Working with Nike, "HealthKit" will allow you to pull together all existing health apps that monitor monitor health, activity, and specific conditions such as blood pressure or diabetes into a single place. It’s the start of more and [...]

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Marketing Can No Longer Rely on the Funnel

A new purchase model is needed for our increasingly non-linear world. |Welcome to the Customer Journey, Orbit and other non-linear purchasing models

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What Happens in One Minute on the Internet? [Infographic] - SocialTimes

As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.

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How brands are using Google+ to offer unique experiences to consumers

With Google+ celebrating its third anniversary in June this year, I have noticed a surge in brands getting busy and shifting their marketing attention toward this network.

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British Airways’ new billboard uses ‘digital wizardry’ to point to incoming flights

Combining kids' fascination with planes with adults' ever-present desire to drop everything and escape to somewhere slightly more exotic than wherever they are in any given moment, British Airways has come up with a clever context-aware billboard.

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National Pulse - hacking the budget

Every blip tells a story about the UK economy. Hands down the best and most beautiful measure of our economy.

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Email Design and Platform Trends

Email Marketing - Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.

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Business Model Canvas Explained

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Bu...

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3 Things You Need to Know About Making a Marketing Video Convert

By 2016, the number of people who watch online videos is expected to reach 1.5 billion. Here are 3 things you should know about making your work stand out.

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Web-based food-ordering service Eat24 has decided to "break up" with Facebook via an open letter that's hitting a nerve.

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Social Media Frequency: How Often to Post to Facebook, Twitter

If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

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10 interesting digital marketing statistics we've seen this week

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year, according to the latest Ofcom Adults’ Media Use and Attitudes Report 2014.

And more fascinating snippets

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The Great Unwatched

Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.

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Innovative and profitable use of google hangouts

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iBeacons: What are they and how should they be used?, Beacon technology, and more specifically Apple's iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?