Sales Page or Full Blown Website - How to Decide
I am unsure why we would have a page with prizes and parts on the xxxxxxx website, as this website is purely the try and sell franchisees.
We are selling a franchise business. I believed the decision of the buyers are affected by the profitability of the products.
Right now we showing only one product which is prize. In my understanding we have Machines, Prizes and Parts.
I think the conversion rate of the website will increase if the visitors see
- How amazing and trendy our prizes
- Availability of parts and technical service.
For the Kualakranefranchise.com.au we want a one page landing page that purpose is the capture the potential franchisees name, email address and phone number.
If the target of the site is to rank on Google then this should not be one page or sales page only. Is xxxxxxx .com.au for advert/sales page only? Sorry not mention to me before.
Sales page or advert landing page is fine with one page since your source of traffic are Adwords, Affiliate referrals and social media. But if you want to rank on Google, Bing and Yahoo, we need to follow ranking factors.
Two major factors are fresh content and knowledge based information. If we want to rank in Google we need to tell Google we are the Authority in this niche. We can do this by providing QUALITY articles for every relevant keywords in Google database .
This site is good and I know Dale. He is business speaker and good friend of Chris
https://newrulesofbusiness.com.au/
We worked on his website before (Optimisation and statistics). He outsourced web design and development to us before. Mostly from the member of his community http://businessblueprint.com.au/.
If the objective of the site is to get traffic from adwords, social media, banner advertising, affiliate and at the same time from search engines then we can do it in one website.
xxxxxxx .com.au/ will have necessary website structure while we will have
xxxxxxx .com.au/salespage1/ for adwords
xxxxxxx .com.au/salespage2/ for social media advert
xxxxxxx .com.au/salespage3/ for other banner advertising
xxxxxxx .com.au/salespage4/ if we have affiliate program
These pages are hidden to search engine so the only way it create page views is through its source. Stats will be more accurate.
We do this to measure the CONVERSION stats according to the referrals and each will have thank you web pages once they click the confirmation emails.