Thoughts on Potential Benefits from a âThe Circleâ-esque Future of Social Media
I saw âThe Circleâ a month or so ago. Â The movie explored various techno-sociological themes but left me without a conclusion on what its goal was, though I suspect that open-ended nature was deliberate. Â Iâve been thinking about some of the messages in the time since, especially as it relates to our current problems in global politics and general discourse. Â
Iâll start with some of the themes I picked up on that will frame my thoughts:
Role of Social Media Companies in Society
Pros/Cons of Radical Transparency
Accessibility Expansion due to Social Media
Power/Influence DynamicsÂ
These are obviously very broad themes and interrelate quite extensively, but theyâre all important components of how our relationship with politics and each other have been and will continue to be shaped by our participation in social media. Â The internet changed the way the world turned by striking arguably one of the last blows to the limitations of geography, a fight that began with the development of postal systems, unmeasurably advanced by Alexander Graham Bellâs innovations, and codified by the entire field of telecommunications. Â Our ability to discuss and evolve has been dramatically improved thanks to these innovations and social media is the logical conclusion of that increased capacity. Â
On any given social medium, users are granted the ability (and expectation) to represent themselves electronically in an easily shared technological package through text, multimedia, reactions, networks, and connections.  This may seem second-nature now that weâre decades in, but as a species we have developed a new, technological dimension to identity.  You can share your thoughts with numerous others, âlikeâ the thoughts of others, follow celebrities, politicians, comedians, strangers with whom you agree, etc. and access all of that information via an interface that provides accessibility to many who could never have participated in these types of interactions and connections between people who may never meet each other âin real lifeâ.Â
That might be a grandiose way of viewing social media, but it is hugely significant to laud the benefits before discussing the stark detriments. Â In theory, this enhanced communication system would be wonderful for breaking down barriers to information, making obsolete many physical constraints to communication for those with physical, emotional, or social disabilities, and raising the level of discourse and understanding by expanding the pools of conversation.Â
Problem 1: Corrupted Discourse via Anonymous & Programmed Participants
As we all are tragically aware, only some of that has happened and all of it is dependent on the way we use social media.  Discourse can be soured by a âtrollâ seeking only to fill a role of provocateur or corrupted by anyone with an agenda feeding unsourced information that is often accepted as valid to those seeking confirmation of their bias.  There are algorithms developed to emulate âtrollsâ, creating feedback loops of misinformation with precise demographic targeting and cultivating the concept of echo chambers to a dark extreme.  We see this with a variety of ideological backgrounds but most recently in the elevation of the âalt-rightâ, new-age nationalists whose lack of coherence seems to be complemented by extreme tunnel vision. Â
It is because of these unintended consequences that the fiction-adjacent social media company featured in âThe Circleâ offers an intriguing look into where we could be heading.  One of the parts of their social medium I think is the strongest is what appears to be the vetting/verification process in order to obtain and cultivate a profile, resulting in a basic requirement that any presence on the medium is derived from a real human with traceable roots. That might seem a little extreme, but the basic premise that anyone participating in online discourse must A) be an actual person and B) cannot hide behind memes or pictures that arenât themselves would offer HUGE strides in mitigating the dark underbelly of e-discourse.  We already suspect many incoherent or illogical provocations to be from âtrollsâ or âbotsâ, why not implement policies to eliminate that as a concern?  It would raise concerns about potential abuse of power for a social medium to have a database of verifiable information about its users, but I suspect there would be great potential for public-private sector collaboration on how to regulate such information.
Problem 2: Civic & Community Engagement
The âvetting process" could also facilitate a mechanism for public engagement yet untapped. Â If a personâs profile was not subjected to self-reported information, it would be far easier to cultivate discussions within people of a certain locality on local issues, of people within a demographic community to find each other and discuss solutions to shared problems, to engage constituents with those representing or regulating them. Â The movie shows the dark side of this power -- the scene where they discuss mandatory voting and an assimilation of voting databases with the social media companyâs databases is a great example of dangerously inflated influence and control -- but there are many civic engagement strides we could make, presuming regulating such a system is plausible. Â
Facebook has already made headway on parts of this with their new âTown Hallâ feature and I commend that effort and the many friends I have who have engaged with it.  It should be as easy as any other comment or expression on Facebook to contact your representative, even if it must be distilled into a tally to be useful influence for federal representatives.Â
Problem 3: What Needs to Be Transparent But Isnât
Much of the disenfranchisement from politics (and most everything else) comes from an understanding that we, the little people, have no idea what goes on behind the closed doors of Congress or even City Council.  âRadical transparencyâ is demonstrated well in the movie, both from the Congresswoman who publishes every single professional communication and from Emma Watsonâs character wearing the âSeeChangeâ at all times & installing cameras in her parentsâ home.  It seems obvious that the average citizen owes no transparency to the rest of the world so I wonât argue for that, but what extent do public officials and those responsible for governance owe us transparency?Â
Iâd venture to guess the answer to that question varies highly, dependent on political ideology and experience with authority (both from within and without). Personally, I straddle the line between understanding the importance of secrets as they relate to national security and some contentious negotiations and knowing that the best way to hold officials accountable is to know what theyâre doing with that authority. Â We donât need to know about the weekend plans of a Senator, but we do need to know with whom theyâre meeting during those plans if they involve even .000001% professional discussion. Â We donât need to see Hillary Clintonâs emails about Chelseaâs wedding but we do need to know what conversations were had with foreign nationals donating to the Clinton Foundation. Â
The movie delves into this a little bit, lauding the action of the âradically transparentâ Congresswoman and affording celebrity status to Mae (Watson) for her delve into total transparency but also condemning the selective transparency of The Circle itself in the form of programmer Ty (played by John Boyega).  The message of the movie is essentially that information is power, but how much and from whom is a much messier calculation. Â
Problem 4: Accessibility of Experience & Conversation
In spite of how deeply Iâve thought about the other components of the movie, I think the element that touched me the most emotionally was discussion around applications for the âSeeMeâ camera.  Essentially the camera is a fly-on-the-wall technology that can remotely stream what it is viewing at all time and run real-time analytics, and can either be clipped onto a person like a body cam or placed inconspicuously in a space.  When the company presents it, it is lauded as the key for humanitarian efforts across the globe in order to expose injustice and offer a view into any number of experiences. Â
Additionally, the body cam component is depicted as a means for access to experiences, so those restricted by disabilities or disorders could have a personâs point of view while climbing a mountain, exploring the ocean, kayaking under a bridge, etc. Â The idea is incredible, despite the very abundant problems related to excessive surveillance capacity, because accessibility is such an important element of living in an equitable society and having robust discourse. Â
It reminded me starkly of Twitter, whose 140 character limit and minimally demanding interface has become a huge asset to social media accessibility. Members of the disabled community have, for likely one of the first times, access to each other and the ability to organize themselves within any number of networks specific to them or, within Twitter, hashtag communities to discuss their experiences and obstacles.  The discourse provided by this access is incredibly important and gives a voice to those easiest for society to ignore. Â
Expanding that to an experience in the world through an able-bodied personâs point of view would be huge for a child in a wheelchair who may want nothing more than to see the top of a mountain or the depths of the ocean. Â
It would be phenomenal for human rights attorneys to have footage of abuses for evidence or for the United Nationsâ Human Rights Council to see the kinds of brutal oppression with an almost a first-hand account. Â Certainly that footage wouldnât make obstacles like sovereignty and geopolitics less intense, but it would eliminate any speculation on validity of reports on abuse and would hopefully play an enormous role in bringing together the global community.Â
Regulation, again, would be the difficult part of bringing such technology and its data to the world, especially if by way of a multinational private corporation.
Problem 5: Dynamics of Power & Influence
While discussion of this theme has been present throughout all the âproblemsâ, I felt like this deserved some conclusive thoughts. Â
Influence is, in my mind, a broader form of power that has less tangible correlation to how society is shaped.  Everyone harbors influence but the sphere of influence varies greatly between me and my Mayor & City Council, and between them and my Congressional Representative and Senators.  Social media allows us to quantify our sphere of influence in terms of âfriendsâ for individuals or âlikesâ/âfollowsâ for public figures and I think that quantification is important for understanding a more grassroots element to power dynamics. Â
If we had a social medium in which every individual was verified as a real person with a real vote and real consequences from changes in governance, the number of followers would be much more meaningful and the conversations on posts by public figures could be treated as similarly valued as public commentary at a Congressional Town Hall or City Council meeting. Â That not only goes hand in hand with enhanced accessibility (not just to those with disabilities but also the economically disadvantaged who need good governance the most but canât take the time off work or parenting to offer input), but also offers a much more varied and comprehensive discourse over time. Â
For example, my favorite Arizona State Senator and recently filed 2018 Gubernatorial candidate Steve Farley regularly uses his public figure Facebook page as a forum to discuss proposed legislation and issues with constituents. Even with the current social media system, he has been swayed on a few issues and has convinced dissenters of merits on other issues.  He has engaged with âthe little peopleâ about how he should perform his role as a public figure and has served the state and his constituents much better because of it.  Imagine if we had a social medium to facilitate that type of conversation without the trolls, the anonymous provocateurs, the algorithms, and anyone else not seeking coherent and honest debate?
Overall, the message behind The Circle is nuanced and a measured look at the way technology and information relate to society and politics. Â It leaves you feeling that, yes, maybe you should examine your participation in social media but not that it is categorically a good or bad tool. Â But the specifics of this alternate reality (or possible future?) leave us with much broader ideas about how we interact and what technology offers us, both good and bad. Â