A simple yet extremely effective and recognisable sign on social media. Hashtags have allowed us to not only build up huge databases of images on apps like Instagram using popular tags such as #tbt #likeforlike #instagood #follow - hashtags have also become a great marketing tool, as advertising moves more into the online world. But why are they so powerful?
Hashtags can be adopted by business’s in order to encourage others to talk about their products on social media without the pressure of an ordinary advertisement.
It also puts us in the position as a marketer - we may not realise it but every time we use a companies hashtag we are marketing, and sharing their brand, as well as building up a database of information for the company (it’s a shame we don’t get paid for it though)
Hashtags also have the huge power of being secret advertisers - how do we actually know what is an advertisement and what isn’t? Truth is we really don’t.
Finally hashtags allow companies, their products, and their values to go viral - tags can trend on twitter, tags can be viewed by anyone and anyone who also uses the tag simply by clicking on it, these tags build connections beyond a poster in a shop window which could easily be ignored.
So I think we can 100% agree with the image - don't underestimate the power of the hashtag.
(I'm actually going to add some hashtags to this post in a hope to increase my blogs viriality)










